Content is one of the most important tools you have in your marketing arsenal. To ensure that you're getting the most eyes on it, you'll want to ensure all your content is SEO friendly. Here's how you ensure that you're writing the best content, and that you're getting the most from every post.
Keywords are the backbone of SEO writing, and so you want to ensure you have the best keywords for your post. What are your audience searching for online? If you know that, you can find the right keywords to use in your work to bring them to you.
There are several things you need to think about when finding the right keywords. What is your customer thinking of when they search for products like yours? What keywords are your competitors using? Is there a large volume of these keywords being searched for online?
It's easier than ever to find the right keywords, as there are several keyword suggestion tools out there. For example, you can use the Google Keyword Planner for free, and it will give you plenty of useful keywords.
The title of your post is going to be the first thing your customers see, so you'll need to ensure it's eye-catching and interesting. The job of the title is to draw the reader in, and get them to click on the post to find out more.
The most important thing is that the title describes the post properly. “Readers will get annoyed if the post isn't what they were expecting, and they'll consider it 'clickbait'” says SEO writer Adrian Savidan, from Custom Writing. “Make sure your title actually is describing what they'll find when they click through.”
Also, make sure that you're keeping the title to 60 characters or under. That's how many characters Google will display in the search results, so you want to get your point across.
Finally, use your target keyword at the beginning of the title, to get the post to show up in as many search results as possible.
It's not just your title that needs to be SEO friendly, it's the URLs, too. They're known as a significant SEO ranking factor, so you want to be sure that you're getting it right.
Like your titles, your URLs should be 60 characters or less, and include the target keyword to increase visibility. When using multiple words, separate each word with a hyphen. For example, yours should look like this:
Also, ensure you're using lower case rather than upper case letters. Upper case letters can actually lead to 404 errors, which of course you want to avoid.
When writing a post, it's easy to assume it's fine and post it without checking. However, you can make mistakes without even noticing, and spell check won't catch them all. This will have an effect on your SEO, as grammatically incorrect posts are seen as less reputable, and so won't be listed highly in search rankings.
Once the post is written, ensure that you're checking it over so you can catch errors. It's even better if you can find someone else to read it over, too.
You'll need a good structure to keep readers on your page, reading. The longer they are on there, the better your site will do as a search result as it's seen as a sign of quality content. A good structure not only organises the post well, but will help readers find what they need.
For example, this post has been separated out into points. Each point covers one aspect of SEO writing, so it's easy to see at a glance what tips it has for you. It's easily scannable, making it more useful for the reader as well.
Adding links is another highly useful SEO tool that you can use. When you use links, you're linking back to other relevant content online. That gives your readers sources on what you're writing, as well as further reading.
As for SEO, it helps as you're giving search engines context for what you're writing, too. That's another way you can improve those search rankings.
Use both internal and external links to make the most of this. When using external links, make sure you're linking to reputable sources. The more reputable they are, the better it is for your content.
The right length for any post is hotly debated, and Google isn't totally clear about exactly how long a post should be. However, there are some ballpark figures that you should aim for.
Typically a post should be somewhere between 300 to 500 words long. However, we do know that Google likes longer content, so you'll want to aim for more than that. What exactly is optimal will depend on you and the content you're creating, but typically you'll see posts do well if they're between 700 and 2,000 words long.
As an example, this post is 1,000 words long. As you can see, it can cover all the major points without being overlong. Keep that in mind as you write.
Finally, remember that that one post alone won't be enough to boost your numbers. You'll need to be regularly updating in order to get the best Google search rankings. The more you update, the more active your site will be. Typically, updating once or twice a week will be enough to help you improve that SEO.
These are some of the best tips for improving your site's SEO. Use them to get started with your content marketing, and get more eyes on your work. With more content out there than ever before, you'll need to ensure you're doing everything to get noticed by your audience.