• Learn SEO

9 Ways How to Improve Slide Presentations For Optimizing Local SEO

  • Felix Rose-Collins
  • 5 min read
9 Ways How to Improve Slide Presentations For Optimizing Local SEO

Intro

Many small and local businesses will disregard the power they can receive through creating slideshow presentations on the web. However, they are excellent for marketing, advertising, and educating your audience.

Above all, optimizing your presentation to have the most visibility from search engines is the best thing to do. However, nowadays, it’s becoming more challenging to stand out. Especially with the algorithm change, we need to be ahead of our game.

Nevertheless, some methods can help you stand out from your competition. However, in this article, we will show you the nine ways you can improve your slide presentations to optimize local SEO.

9 Ways how to improve slide presentations for your local SEO

1. Leverage your current assets

Suppose you and your sales team create presentations for prospects at conferences. In that case, these types of presentations can go an extra mile whenever they are shared online, where they can not only rank on search engines like Google but also allow your organization to be found more easily.

A presentation file can rarely provide complete information or context like a live presentation. But moreover, it can also show your audience that you are an expert in your area and know how to present your information in your slides.

Some individuals and companies are both prone to share their presentation slides. Moreover, let’s not forget that your audience at a presentation is well-educated, and hearing about your approaches and how you will try and solve problems will convince them to choose you over your competitors.

If you refuse to share your information, you miss out on all the promotional advantages you might receive.

2. Seek to optimize your slides

Seek to optimize your slides (Image source: Pixabay)

Creating a successful presentation using a slideshow maker is just as important as you think. Both must try and deliver the right message to convert their target audience. For instance, if your title doesn’t capture the attention of your viewers, they might not even open your presentation. Here are a few recommendations below which you can use to ensure that your presentation is optimized for search engines:

  • Title: Your title should always be short so that it’s easy to read and see. You can use a slideshow maker and focus on one subject per slide, giving an image in the user's mind and allowing them to visualize what you are trying to say. Your best bet is to include short titles since they are more convincing and might allow more traffic to come to your site.
  • Using the right words: The type of words you use in your slides and titles is what will describe what’s going on in your presentation. Avoid using the exact keywords each time and making them appear like they are less valuable to search engines. Moreover, try using keywords that reflect what is happening in events and ensure that they are relevant to your slide content. Thus, it helps increase search engine visibility and ensures that people see what they want whenever they look for an event.

3. Use proposal templates

Proposal templates can do many things with your presentation, such as providing a problem and solution slide, a case study, an overview of your budget, your company and services, and much more.

What is excellent about business proposals is that they can be used in different formats, but a presentation is one of the easiest things for an audience to follow. Instead of creating a presentation from scratch, you can save significant time by using a business proposal template. You won’t have to play around with the design and focus on the information structure.

Furthermore, to make your presentation proposal a success, do enough research on the client you are trying to pitch to. Above all, you should be able to communicate the problem you will solve for your audience and thoroughly explain how this issue is financially affecting their business.

Ensure to point out how your solution differs from competitors and set up a clear action plan to communicate the project’s phases so the client can know what to expect.

4. Set up a Google My Business profile

Set up a Google My Business profile (Image source: Pixabay)

Trying to optimize your Google listings is probably one of the most effective ways to increase SEO rankings on search engines like Google Search. Moreover, to gain access to your profile and to make any adjustments, you need a Google My Business account that is associated with that profile.

Once you provide the required information in your Google My Business account, that information will be added to your Business Profile and appear in local Google search results.

To optimize your Profile on Google my Business, ensure you do the following:

  • Respond with honest opinions on customer reviews
  • Publish posts regarding your Business Profile using a Google My Business dashboard
  • Set up your brand logo, the product you are selling, the payment methods you accept, and more
  • Verify your ownership of your Google My Business account

5. Use actual text and not text in graphics

Whenever you design your slide presentations in presentation programs such as Microsoft PowerPoint, your best choice is to include text on slides and not on the graphics. However, even organizations will have a designer create their slideshow presentations, where the designer will create graphic images, such as GIF, PNG, and JPG format.

Including text in images might reduce keyword ranking abilities within a presentation, so it’s best to use simple designs with text rather than something included in all graphics. Similarly, if most content is in video format and included on every slide, it will be more difficult for search engines to extract and use.

Your presentation’s header should include your organization’s name and logo. This is necessary mainly for slides that will be published online, but it’s an excellent way of ensuring that people who come across your presentation know who will be in charge. Additionally, we have the footer, which is super important information, such as an author's and company's contact information.

Additionally, if you have enough time, you can always try and use a slideshow maker that includes basic details about the event you are presenting. For example, details such as where the event is being held, the lecture, conference, and more.

Link to important sites and share your presentation (Image source: Pixabay)

You can share your presentation directly from your web server and link it to your site or blog. Search engines will always list links that lead to PowerPoint files. Sharing the link might lead to receiving more inbound links where you can endorse your presentation by resharing your link.

8. Include an image in each of your slide’s backgrounds

A bright and colorful image in your background is never a bad idea. It’s an excellent idea for catching the eye of your audience, and if you wish to do so, you can place one or more images on each of your slides. Moreover, this will give your viewers facial expressions that they can choose from whenever they present their ideas at the presentation. Thus, this gives viewers something to pay attention to whenever they focus their attention on your presentation.

There are plenty of tips to follow whenever you are trying to improve your presentation of web pages on search engines, but one of the most important ones is taking advantage of the benefits that links have for search engines and Google. A link from your site or the other is an important part of your link-building strategy since it provides valuable information about you and your business.

Ensure that all of your links are optimized for search engines and will make people find you much easier, so this will help increase general traffic to your site and make conversions much easier.

Wrapping everything up

That’s about it for this article. These are the nine ways on how you can improve your slide presentations for improving your local SEO. Presentations are an essential part of making good impressions in the business world, but of course, you need to pay attention to the SEO part of it as well.

SEO is essential for search engine optimization and helps us get more exposed in the online world. Above all, it’s important you optimize your presentation for search engines and give yourself an upper hand from your competition. This can help make the difference between you and the rest!

Felix Rose-Collins

Felix Rose-Collins

is the Co-founder of Ranktracker, With over 10 years SEO Experience . He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

Try Ranktracker for FREE