• AI SEO

Best AI Search SEO Tools for ChatGPT, Gemini & More

  • Felix Rose-Collins
  • ••
  • 3 min read

Intro

Search is no longer just ten blue links. ChatGPT, Perplexity, Gemini, and Claude now synthesize answers and recommend a handful of brands directly. If you aren't one of the sources they cite, buyers won't see you at the moment they decide. Here are three solutions worth a look, from self-serve software to done-for-you agencies.

1. Snezzi

Best for: Teams that want to track and improve their AI search visibility without extra internal workload.

Snezzi is an AI search optimization platform that helps businesses improve how they appear, get cited, and get recommended across AI searchengines. It combines AI visibility tracking, competitor and citation analysis, content optimization, technical SEO, authority building, and AI-powered execution to identify visibility gaps and strengthen the signals that influence AI-generated answers. Businesses can use Snezzi’s platform to monitor their presence and opportunities, or work with its done-for-you team and AI agents to implement and continuously optimize their AI search strategy.

2. MAK Digital

Best for: eCommerce brands on BigCommerce, Shopify, WordPress/WooCommerce, or Magento that want AI search optimization handled by the same team that builds and maintains their store.

MAK Digital is a US-based eCommerce agency, active since 2012, that combines design, development, platform migrations, SEO, and paid media under one roof. Its AI search work covers entity and schema markup, answer-first content, and crawl-path cleanup so Google, ChatGPT, Gemini, and Perplexity can find, read, and cite a store’s products. It also offers a free AI visibility scan, which gives teams a low-commitment starting point. It suits online retailers, especially B2B, automotive, and other catalog-heavy stores, that want AI visibility tied to site speed, platform choice, and migrations that protect rankings, rather than a standalone GEO engagement.

3. Search Hog

Best for: UK businesses that want a personal, consultant-led approach to AI SEO alongside traditional SEO and PPC.

Search Hog is a UK-based SEO, PPC, and AI SEO consultancy founded by Matthew Pavli, who has over 15 years of experience in search marketing. It optimises sites for ChatGPT, Gemini, Perplexity, and Claude, alongside SEO audits and link-building.

"LLMs don't really read your page the way a person does, they pull out the individual passages that best answer the question and stitch those together, so if each section can't make sense on its own you're probably not getting cited. That's why 'chunking' matters so much now, opening each section with a direct answer, naming the topic rather than leaning on 'it' or 'this', and keeping each chunk focused on one question, so it still holds up when it's lifted out of the page," says Matthew Pavli, AI Search Consultant at Search Hog.

4. SEOTopSecret

Best for: In-house teams, solo operators, and agencies that want one self-serve platform for AI visibility tracking and day-to-day SEO execution.

SEOTopSecret is AI SEO software that works as a "growth operating system," combining AI visibility tracking with content creation and SEO workflows. It tracks brand mentions and share of voice across ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity, and pairs that with content briefs, schema generation, technical audits, rank tracking, link-building opportunities, and one-click publishing to Webflow, WordPress, and Shopify. Plans are self-serve with a 7-day free trial, and it also offers a free AI SEO audit for sites that want a starting point.

How to Choose

  • **Want AI SEO fully managed for you, or an AI agent you can ask about your AI visibility data? **Go with Snezzi.
  • **Want an eCommerce-specialist agency that handles AI search alongside your store’s design, development, and migrations? **Go with MAK Digital.
  • **Want a hands-on UK consultant who combines AI SEO with traditional SEO and PPC? **Go with Search Hog.
  • **Want a self-serve software platform to track AI visibility and produce SEO content in-house? **Go with SEOTopSecret.

Whichever you pick, tie the results to business outcomes. Mention counts and citations are useful, but pipeline and conversions are what justify the spend.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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