• Social Media

Best Ways to Create Secondary Social Media Accounts for Business

  • Felix Rose-Collins
  • 7 min read
Best Ways to Create Secondary Social Media Accounts for Business

Intro

Why do you need secondary social media accounts?

Creating secondary social media accounts for business is integral to engaging with your brand's target audience. Further, failing to subscribe to social media sites may prevent you from reaching your full target audience.

Statistica's report on social media trends shows that 91.9% of U.S. marketers do business using social media platforms.

Looking at the data, you may realize how important it is to have social media accounts for business. But it is more wonderful if you have a secondary social media account for your business.

Read this handy guide to find out the best ways to create secondary social media accounts for businesses.

Why do you need secondary social media accounts?

It is not hidden from anyone that most business personnel use social media to connect with their customers. Social networking sites have been an effective marketing tool many companies can use.

Nevertheless, using your primary social media accounts for business all the time might not be the best idea, and I'll explain why you should use secondary social media accounts instead.

1. Improve the marketing campaign

Social media marketing is an inexpensive tool that provides a company with a large reach. Many social media platforms offer advertising tools and analytics that help generate leads and sales.

You can create engaging content by adding more visuals, videos, and infographics to improve social media marketing campaigns. Further, if you want your brand to look more genuine, then you can interact with your audience using a secondary account. It helps you to increase your brand's visibility and brand authority.

2. Support the marketing campaign run through the primary account

The primary account is responsible for running the marketing campaign, so it is essential to support their efforts. It includes providing adequate resources and increasing leads.

Additionally, it is crucial to monitor the campaign closely, and providing feedback to make necessary adjustments is vital. By working together and supporting the primary account, you can ensure that the marketing campaign is successful.

Having multiple accounts is always beneficial if you know how to manage them properly. Your secondary account will help you to generate more leads and increase its authenticity.

3. To anonymously keep track of competitors and for market research

Since 91% of marketers use social media for their business, your competitors are already there. And to effectively run your business and make it successful, it is important to keep track of your competitors.

Otherwise, your competitors will overshadow you. But is it a wiser call to use your brand's social media account to overview your competitor's strategy??

No, right? It doesn’t look good when your competitor finds that you are tracking their activities.

It’s very easy to find out who visited your profile and who viewed your stories in social media like Instagram and TikTok. So it’s hard to remain covert while using your brand’s main account.

Hence, you need to use your secondary account and snoop on your competitors. If you want to stand toe-to-toe with your competition online, do complete market research on what you can offer better to customers than competitors.

Sometimes looking for inspiration elsewhere, too, can help your business grow.

4. Anonymously gain insights/feedback regarding the brand and products

Maximum people on social media look for recommendations before purchasing anything through social media.

According to research, Online reviews are a deciding factor for 93% of consumers, indicating that they regularly read reviews and depend on them to make purchases.

So, you can use your secondary account to leave a positive review and share the content. In addition to that, you can also get genuine feedback from the users and customers regarding your business and services, which can further help your business improve and grow.

Best Ways To Create Secondary Social Media Accounts for Business

Now, you know why you should use different social media accounts than personal ones for your business. Let’s see the effective ways to make secondary social media accounts for business.

1. Using company email

The process to sign up is different for all social media. However, the common thing that they require is email addresses.

Every company has its email address. And since you are creating an account for a business, using an email address gives a professional look.

However, if you use a personal email address, it will make the task daunting. So, to create a secondary account, use your company email id.

Additionally, you can easily recover the account password using this email if you forget it.

2. Using virtual phone numbers

Besides your email addresses, you have the option to create an account with a phone number. So, you can use the virtual phone number for that.

It will help you to get the OTP verification. Also, virtual phone numbers will help you to separate business and personal phone numbers.

Further, unlike SIM-based phone numbers, it is very convenient to handle. You don’t need a dedicated mobile phone or a landline handset to keep it active. Also, you don’t need to worry about privacy issues and can make a separate room for business.

Multiple virtual phone number providers are available on the internet; find the best one to get virtual numbers.

How not to create secondary social media accounts for business?

There are a few things to avoid when creating secondary social media accounts for businesses.

First, avoid using disposable emails for business purposes. Second, avoid using fake and free phone numbers. This makes it challenging to build a following and promote your brand.

1. Using Disposable Emails

You should avoid using disposable emails since they are typically deleted after a few hours or days. So, when you forget your password and need to reset it, it can be challenging.

Further, most disposable or public emails are public. Since they are public, multiple users may get access to the same account.

2. Using Fake/free phone numbers

Like a disposable email, a free phone or fake numbers is accessible to others too. So, it can cause privacy issues. Moreover, those free numbers will disappear after a few days or hours.

So, when you require an OTP verification code while recovering the passwords, fake phone numbers can cause problems.

That’s why avoid using free or fake phone numbers to create social media accounts.

How to manage multiple social media accounts?

Not only is it necessary to have a secondary account, but also to have multiple accounts on social media. By using it, you can promote your brand online.

However, managing all of them can be a hectic task for you. But don’t worry, it's like a cakewalk.

Follow the ways below to minimize the workload of managing multiple social media accounts.

1. Use tools to manage multiple social media accounts from a single platform

Logging in to your 5 different social media accounts takes more time than. And for time savers, you can connect all your accounts in a single dashboard.

The best social media management software makes managing social media easy. So that you can seamlessly switch between accounts, you can use social media management tools such as Hootsuite.

It permits you to manage your social sites, such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and Pinterest, from a computer.

2. Using tools to automate the task

Posting the same content on different platforms can lead you nowhere because audiences on each channel want different types of content.

But when you have a solid strategy about what to write and when to write, you can plan the content to publish.

Scheduling tools help organize and strategize your content. With these tools, you can schedule content postings at specific times, save time managing content, and ensure that each account is consistent.

Further, different social media sites hold different types of audiences, and all of them have their ideal time of posting.

For example, if your business focuses on teenagers, then posting content in day time seems not right because, at that time, most teenagers are at school/college. Instead, you should provide the content at night or on the day off.

Additionally, consistency is the key to success, and you should frequently post content to make your brand visible. But that doesn’t mean you should post multiple times a day. It can scare your audience, and they might block you.

3. Offer variety in diversity in your posts

Social media platforms offer you a way to promote content in different ways. Till the post is engaging and interesting, the audience will love you. You must therefore have a strong social media strategy.

Imagine having the same food day and night. You don't like it, right?

Same with your audience, they want different things every time. So create different content types such as images, videos, texts, and memes.

4. Using Template for Content Creation

Templates can help to ensure that your content is well-organized and consistent and can help you to save time by reusing some aspects from one piece of content to the next.

Templates would make your brand look more recognizable. It is easy to create new content in just a few clicks with social media tools that let you save pre-approved templates.

While ensuring the content is on-brand, templates simplify the process of creating social posts.

5. Planning For And Reposting on A Timely Fashion

Social media posts don’t have a long shelf-life. In fact, the average is something around 15 minutes to 2 hours.

There may be a chance that your customers are creating content for you. But you can use this social media content and modify it to publish. However, it is better to ask the creators whether you can use their content or not.

Further, reposting old content that performed well is a good idea, but you should also publish User Generated Content (UGC). It can either be an insightful reply, fun interactions, or testimonials.

Posts on social media don't last long. A typical session lasts around 15 to 2 hours. Therefore, repost and recycle your posts to get more eyes on them.

6. Track the Social Media Performance of Each Account

Social media has built-in analytics tools. You should use an analytics program if you're planning to manage multiple social media accounts for business goals and reporting. Analytic tools provide you with a full unified report.

With analytic tools, you can monitor growth across post reach, followers, post engagement, link clicks, video views, followers, and so on. Furthermore, you can examine how each post is performing in terms of engagement.

Conclusion

Throughout the article, we discussed the ways to create your secondary social media accounts for businesses, along with the idea of managing multiple social media platforms.

With this knowledge, you can now create secondary social media accounts for your business, brand, or cause and can use them to expand your reach.

So what are you waiting for? Start creating secondary social media accounts today.

FAQs

What are the commonly used social media platforms for business?

According to the report of Statista, in 2021, 93% of marketers worldwide reported using Facebook as their primary marketing platform.

Besides Facebook, you can use Instagram, LinkedIn, YouTube, Pinterest, and Twitter for business.

What are the best social media management tools?

For social media scheduling, analytics, and monitoring, Hootsuite is the best social media management software.

Besides that, MeetEdgar, Buffer, SocialPilot, and Sendible are common tools.

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