• Technology & Development

Building an App vs. a Website: What Is the Key Difference?

  • Felix Rose-Collins
  • 6 min read
Building an App vs. a Website: What Is the Key Difference?


This is a million dollar question. "Building an app vs website, which will benefit me more?"

According to a StatCounter analysis, mobile devices account for almost 60% of all internet connections. Some businesses employ apps as well as mobile websites. Mobile apps are becoming essential for businesses for several reasons. According to a Sensor Tower analysis, spending on mobile apps will reach $133 billion in 2021. That is up roughly 20% from the year before.

Because they rely on browsers to complete operations like "refresh" and "back." Mobile websites may only allow for a limited number of customer interactions. However, they do reach a larger audience. Depending on the connection, running mobile webpages can potentially be slower than using an app. To find out how the two vary and how firms may employ them in their mobile strategy, keep reading.

When it comes to creating a digital presence there is a variety of options. Businesses and individuals have two main options: building an app or a website. While both can be effective tools for reaching audiences and achieving goals put in mind the following. There are some key differences to consider before making a decision. In this article, we'll explore the differences between apps and websites. That is to help you determine which option is best for your needs.

First, Let Us Get To Know: What Is a Mobile App?

A mobile app (or mobile application) is a software program that developers create expressly for use on small, wireless computing devices. These devices are like smartphones and tablets. That is, instead of having to access a website from your desktop. According to whether they are web-based or native apps, that people design expressly for a given platform. Sometimes even for certain systems. It is safe to say that mobile apps can occasionally be divided into two categories.

A third kind of mobile application known as hybrid apps combines aspects of web apps and native mobile applications. In today’s digital age, mobile apps are a crucial component of most people's everyday lives. The way we interact with technology for communication, fun, work, and productivity kind of depends nowadays on mobile apps. That is why we consider them of great importance for business. They help empower businesses and increase their exposure rates.

What Is a Website?

A website is a collection of linked, openly accessible Web pages that share a domain name. A website can be created and managed by a person, group, business, or organization to fulfill a variety of objectives. The World Wide Web includes all publicly accessible websites. Even though it's sometimes called a "web page," a website is made up of many webpages. That is why the term is considered by some a little inaccurate. The terms "web presence" and "site" are sometimes used to refer to popular websites.

Understanding the Purpose and Functionality

Both a website and a mobile application serve distinct functions, but for quite different reasons. The purpose of an application (app) is to provide consumers with a more personalized and engaging experience. This is achievable by means of features such as push notifications, location-based services, and access to the hardware of the device. Such as the camera and microphone. On the other hand, a website is often used to deliver information to a larger and more extensive audience.

Websites typically include elements like search engine optimization and responsive design to ensure accessibility across a variety of devices. In order to choose the alternative that suits your requirements, it is essential to understand the features and capabilities each choice offers you. Understanding what both offer you will help you determine which to go for. Moreover, it will help you know which of them will help strengthen your business.

Building an App vs Website: User Experience and Accessibility

Building an App vs Website

Meet Ranktracker

The All-in-One Platform for Effective SEO

Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

We have finally opened registration to Ranktracker absolutely free!

Create a free account

Or Sign in using your credentials

Apps and websites each have advantages and disadvantages, depending on the user experience they provide and the accessibility they offer. With capabilities such as push notifications and access to the device's hardware. Apps are now able to deliver a user experience that is both personalized and engaging. However, in order to use an app, users first need to download it. Additionally, install it, which can be an obstacle for new users.

Websites, on the other hand, are simple to access through a web browser and can have their content optimized for search engines in order to raise their level of visibility. However, they could not offer the same amount of engagement and customization that an app does. In the end, the precise requirements and objectives of your project should serve as the primary factor in determining whether you should construct an application or a website. Simply put, it is completely up to you and your project or business.

Development and Maintenance Costs

The expenditures associated with the creation and upkeep of a website and an application are one of the most significant areas of differentiation between the two. Building an application often requires more time and money. That is because it must be designed for a variety of platforms (including iOS, Android, and others) and go through extensive testing to guarantee that it is compatible and has the desired functionality.

Additionally, app maintenance and upgrades might become more difficult and expensive over time. Websites, on the other hand, may be produced and maintained with fewer resources and in less time because they only need to be customized for web browsers. Take into consideration that the costs of developing a website significantly differ from those of developing an app. This makes it possible to develop and maintain websites. To guarantee the website's top-notch functionality and safety, this process requires continuous website maintenance and software updates.

It all still depends on the fact that you should set a budget for your project and do full and thorough research on which of the functions fit your project or business the most.

Monetization and Revenue Streams


When determining whether to construct a website or an application. Monetization and potential revenue streams are two additional key considerations to take into account. The ability to make in-app purchases, subscribe to a service, and display advertisements are some of the ways that apps can generate cash. However, because there is typically a higher barrier to entry for using an app (i.e., downloading and installing the app), it might be more challenging to acquire new customers and keep the ones you already have.

On the other hand, websites have the potential to earn money through a variety of means, including e-commerce, affiliate marketing, and display advertising. It may be more difficult to convert website visitors into paying consumers, despite the fact that websites have the ability to reach a wider audience. In the end, your specific goals, the people you're trying to reach, and the resources you have at your disposal should determine whether you build an app or a website.

Marketing and Promotion Strategies


Meet Ranktracker

The All-in-One Platform for Effective SEO

Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

We have finally opened registration to Ranktracker absolutely free!

Create a free account

Or Sign in using your credentials

After you have determined whether you will create a website or an application, the next step is to formulate a plan for advertising and public relations in order to bring in users or consumers. When it comes to apps, this may involve refining the app store listing, executing targeted advertisements, and making use of social media in order to establish a following.

Search engine optimization (SEO), content marketing, and social media advertising are three areas that you could wish to concentrate on for your websites. When establishing your marketing plan, it is essential to take into account the costs of user acquisition as well as the lifetime value of customers, since these aspects might have an effect on your overall profitability.

Building an App vs. Website: Complexity Differences

Because websites consists of a collection of pages, applications are often more complicated than websites. For an experience that is more immersive, mobile apps often have a user interface. This interface is both more interactive and more intuitive, and this is based on the operating platform of the device. After users download apps, they can make modifications to them.

Apps are also able to track the involvement of their users and provide customizable recommendations. A user who requires the app's capabilities on a consistent basis may find the app to be of greater use to them. Like we mentioned above, mobile applications have the ability to access and make use of the device's built-in functionalities, such as the camera or the GPS. The final user will experience increased convenience as a result of these features.

Wrapping It up On: Building an App vs. Website a Full Guide

There is a certain degree of efficiency to both a mobile app and a website. Whether you need this or that is up to you to decide. There are certain functionalities that you have to decide in order to make the right decision. If you’re taking an advise from us though, we would tell you that the majority of people are using mobile applications more as they offer a much more personalized experience. Furthermore, users are regularly on their mobile phone devices rather than on their PCs or laptops. We know that it would take more effort, money, and time for you to develop an app for your business, that is why we come with a very effective solution.

nandbox, which is our native no-code app builder, will help you develop an app in minutes without having to have any prior programming or coding knowledge. We offer you pre-made templates for various industries and a documentation section that has every detail that will help you understand everything regarding our app builder. Moreover, it will help you understand our features, modules, and the app builder’s navigation process. Sign up now for nandbox’s native no-code app builder and enjoy our 14-day free trial that will help you familiarize yourself with our app builder’s navigation. Build an app for a fraction of the cost and empower your business with a seamless app!

Felix Rose-Collins

Felix Rose-Collins


is the Co-founder of Ranktracker, With over 10 years SEO Experience. He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

Start using Ranktracker… For free!

Find out what’s holding your website back from ranking.

Create a free account

Or Sign in using your credentials

Different views of Ranktracker app