Capillary Technologies vs Antavo: 2026 Comparison

Intro

If you search for enterprise loyalty software on Google, you'll likely see Capillary Technologies and Antavo on the same shortlists.

The reason is simple. Both sell enterprise loyalty software, both have an AI assistant with a name, and both publish annual loyalty reports.

But they were built for different buyers. Capillary Technologies is built for large, complex programs that span brands, countries, and channels, while Antavo is designed to give marketing teams more control over day-to-day work.

In this comparison, we’ll look at where each one is strong, where each one costs you time or money, and who each platform makes sense for.

Quick comparison between Capillary Technologies and Antavo

Feature / Aspect	Capillary Technologies	Antavo
Core Focus & Architecture	Managed loyalty platform built on its own native CDP (CDP+).	API first, no-code Loyalty Engine that connects with existing tech stacks.
Primary Target Audience	Large, complex enterprises, multi-brand groups including retail and hospitality, and global programs.	Marketing teams in retail, fashion, and beauty that want more control.
Core Platform	Loyalty+ with CDP+, Engage+, Insights+, Rewards+, and Experience+.	Loyalty Engine with Workflows, Loyalty Planner, Optimizer, and Promotion Engine.
AI Capability	aiRA by Capillary: Operational AI that executes campaigns from plain-language prompts.	Timi AI: Agentic assistant for loyalty planning, strategy, and optimization.
Data & Integration Layer	CDP+ brings online and offline customer data together within the platform.	Connects through APIs to existing CDPs and marketing tools such as Braze and Klaviyo.
Implementation & Delivery	Managed SaaS with in-house delivery and Brierley strategic consulting.	Partner-led setup with no-code management after launch.
Key Program Capabilities	Multi-currency, coalition loyalty, cross-brand journeys, and channel or distributor loyalty.	Visual Workflows editor, Loyalty Planner, and Promotion Engine for members and non-members.
Company Profile	Publicly listed in India since November 2025; around 415 brands in 46 countries, including 20+ Fortune 500 brands.	Venture-backed and headquartered in London; raised a €10 million Series A in 2022.
Analyst Recognition	Leader in Forrester Wave Loyalty Platforms Q4 2025, best out of 11 vendors evaluated. Also a leader in Everest Group’s 2025 Loyalty Platform PEAK Matrix® Assessment.	Included in Forrester Loyalty Platforms Landscape Q3 2025 and Gartner's 2026 Market Guide for Loyalty Program Vendors.
Pricing Structure	Custom pricing through a flat license or a share of incremental revenue.	Custom pricing through Start, Grow, and Enterprise tiers based on active customer usage.

Let’s break down a few of these aspects below.

1. Where each one came from

The two companies took different routes into enterprise loyalty. Capillary Technologies grew through retail CRM and acquisitions, while Antavo built a loyalty platform around marketer control.

Capillary Technologies

Capillary Technologies loyalty program software page

Capillary Technologies started in Bengaluru in 2008 as a retail CRM company and grew into a managed loyalty platform through a run of acquisitions including Persuade in 2021, Brierley in 2023, Kognitiv in 2025, and SessionM from Mastercard in a $20 million deal that closed in May 2026.

The company listed on Indian stock exchanges in November 2025 and now it serves around 415 brands across 46 countries, with 20+ Fortune 500 brands in its roster. Clients include Tata, Dell, Hertz, Royal Caribbean Group, Santander, and TD Bank.

Capillary Technologies loyalty program software is sold as Loyalty+, and it sits on top of a customer data platform the company owns rather than one it connects to.

Antavo

Antavo homepage

Antavo launched in 2012 and describes itself as a pure-play loyalty vendor. It focuses on loyalty and promotions technology and connects to the CDP and messaging tools you already use.

It offers a no-code Loyalty Engine and a Workflows editor that lets a marketing team build program logic without a developer, and it relies on a large partner ecosystem for the strategy and implementation work Capillary Technologies does in-house.

Clients include Skims, C&A, Paul Smith, Scandic Hotels, and Hyatt Inclusive Collection.

2. Program design and mechanics

Capillary Technologies and Antavo cover the basics well, but things change once your loyalty program gets more complicated.

Capillary Technologies

Capillary Technologies supports the same core mechanics, including gamification and referrals, but goes further into complex enterprise structures.

It supports multi-currency accrual and redemption, cross-brand journeys inside a conglomerate, coalition structures across independently owned partners, channel loyalty for dealers and distributors, and influencer programs.

If your program has to serve six brands in eleven countries under one membership, these are the capabilities to prioritize in your evaluation.

Antavo

Antavo covers points, tiers, earn rules, reward catalogs, referrals, gamification, and receipt scanning.

Its Loyalty Planner turns a concept into a documented set of member journeys before configuring anything. The Workflows editor is closer to a flowchart than a rules table, letting marketers change a challenge, add a club, or adjust a tier threshold without filing a ticket.

Antavo also sells a Promotion Engine for running offers to members and non-members.

3. AI: aiRA by Capillary vs Antavo's Timi AI

Both companies have made AI a major part of their loyalty platforms, but they apply it to different parts of the job.

aiRA by Capillary

aiRA by Capillary is positioned as a way to operate the platform.

You describe the campaign you want in plain language, and aiRA builds the audience, suggests the reward, drafts the messages, and configures delivery across channels, with a human approving each step. It can execute across countries and languages from one brief.

In short, aiRA by Capillary is built to take a campaign through to launch, while Timi AI focuses on planning and reporting support. Which one you want depends on whether your bottleneck is deciding what to run or getting it live.

Antavo's Timi AI

Timi AI is Antavo's agentic assistant for the loyalty lifecycle.

It helps with planning through the Loyalty Planner, suggests optimizations based on Optimizer data, and answers questions about program performance.

Antavo frames it as AI built for loyalty from the ground up rather than a general model with loyalty prompts.

4. The data layer

Capillary Technologies and Antavo take different approaches to customer data. Antavo connects with the systems you already use, while Capillary Technologies brings the data layer into the loyalty platform.

Capillary Technologies

Capillary Technologies bundles CDP+ into the platform, bringing online and offline behavior, transactions, and engagement into a unified customer profile that the loyalty program can use directly.

That is particularly useful if you have multiple data sources, including from stores, apps, and marketplaces.

Instead of relying on separate systems to pass customer data into the loyalty platform, Capillary Technologies brings the data and loyalty layers together so you can operate on a single source of truth.

Antavo

Antavo is API first and connects with existing CDPs (customer data platforms) and marketing automation platforms, including Bloomreach, Braze, Klaviyo, Emarsys, Salesforce Marketing Cloud, Shopify Plus, and around twenty others.

That works well if you already have customer data and a marketing stack in place and want to add loyalty without replacing it.

5. Implementation and day-to-day management

Both platforms can support enterprise loyalty programs, but they differ in how much vendor support you get after the contract is signed.

Capillary Technologies

Capillary Technologies is a managed SaaS platform. That means implementation and ongoing support are handled as part of the service. Brierley, its consulting arm, helps with program design and redesign, while Capillary Technologies’ delivery teams handle integration.

So, if you want one vendor to manage the platform and implementation, that can simplify the process.

With most of the heavy work off your shoulders, your team can easily focus on running and improving the loyalty program rather than managing the technical side yourself.

Antavo

Antavo says clients can launch in as little as 90 days though some customers took six weeks to launch.

You need technical help for the initial integrations. After that, marketers are meant to run the platform.

Also, Antavo's partner network handles most implementations, so you may work with an agency or system integrator alongside the platform.

6. Pricing

Neither platform publishes a standard price, so the quote depends on how you structure and use your loyalty program.

Capillary Technologies

Capillary Technologies offers two commercial models: a standard license, or a lower license combined with a share of incremental revenue.

The second model is worth exploring if you want the commercial structure to have more of a performance component rather than paying entirely through the license.

Antavo

Antavo has three tiers: Start, Grow, and Enterprise. Pricing is based on customer activity rather than a flat member count. That means you are not paying for dormant profiles.

One thing worth checking during the sales process is exactly what each tier includes. Some customer reviews say the pricing structure can be difficult to understand at the contract stage, so ask for the details in writing before you sign.

7. Scale and analyst recognition

Both platforms serve established brands, but they have different levels of analyst coverage and market scale.

Capillary Technologies

As a listed company, Capillary Technologies discloses its financials: it reported FY25 revenue of ₹598 crore, and its clients' loyalty programs reach more than 1 billion members. The SessionM acquisition added more than 40 enterprise customers, including Fortune 500 companies, airlines, airports, and QSR chains.

It was named a Leader in The Forrester Wave: Loyalty Platforms, Q4 2025, which evaluated 11 vendors. Capillary Technologies received 5 out of 5 in 22 of the 27 criteria and recorded the highest scores among the 11 loyalty vendors evaluated in both Current Offering and Strategy.

Capillary Technologies was also recognized as a leader in the Everest Group’s 2025 Loyalty Platform PEAK Matrix® Assessment as well as the Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report and the QKS Group SPARK Matrix™: Customer Loyalty Solutions (2024), and many more.

Antavo

Antavo is venture-backed and headquartered in London. It raised a €10 million Series A in 2022, and most of its published customer references are retail, fashion, and hospitality brands.

Antavo was included in Forrester's wider Loyalty Platforms Landscape for Q3 2025, Gartner's 2026 Market Guide for Loyalty Program Vendors, and the 2024 Retail Loyalty Software Providers assessment (IDC MarketScape) as a Major Player.

Verdict: When to choose Capillary Technologies or Antavo

If you search for Capillary Technologies and Antavo using a SERP checker, you’ll notice that both have strong visibility around their core offerings. So there’s no bad or good platform. Instead, they are two great platforms that serve different needs.

Here’s what you should look at when making a choice.

Choose Capillary Technologies if:

• Your loyalty program spans multiple countries, brands, or markets.
• You want to manage loyalty and customer data through the same platform.
• You operate in fuel retail, airlines, CPG, conglomerates, hospitality, or banking.
• You want AI to help move campaigns from planning to execution.
• You want a managed platform with strategy, implementation, and ongoing support from one vendor.

Choose Antavo if:

• You want your marketing team to have more control over day-to-day program management.
• You already have a CDP and marketing stack you want to keep.
• You’re an ecommerce or Shopify Plus brand that wants a quick, simple start on Antavo’s Start or Grow tier.
• You prefer working with an implementation partner of your choice.

Frequently asked questions

How does pricing compare between Capillary Technologies and Antavo?

Neither vendor publishes list prices. Antavo prices its Start, Grow, and Enterprise tiers on active customers, and its Start tier is aimed at ecommerce brands that want something simple. Capillary Technologies offers either a standard license or a lower license combined with a share of incremental revenue, which ties part of the cost to program results. At enterprise scale, pricing for both depends heavily on program and implementation scope.

Which platform is better for multi-country or multi-brand programs?

Capillary Technologies is built for this: it supports multi-currency accrual and redemption, cross-brand journeys under one membership, and coalition structures across partners, all on its own CDP. Antavo's Enterprise tier also supports programs across markets, channels, and brands, typically connected to a CDP you already run.

Can either platform run a coalition program?

Yes. Capillary Technologies supports coalition and partner loyalty natively and added further coalition expertise through the Kognitiv acquisition. Antavo supports partner rewards, although coalition programs are less central to its positioning.

How do aiRA by Capillary and Timi AI differ?

aiRA by Capillary takes a campaign brief in plain language and builds the audience, suggests the reward, drafts the messages, and configures delivery across channels, with a human approving each step. Timi AI is Antavo's agentic assistant: it supports planning in the Loyalty Planner, suggests optimizations based on Optimizer data, and answers questions about program performance.

Which one is better for a Shopify brand?

Antavo is the more natural fit for a Shopify brand. It has direct Shopify and Shopify Plus integration, and its Start tier is designed for that type of buyer. Capillary Technologies is geared more toward larger enterprise programs and more complex loyalty setups.

Which platform needs less technical work after launch?

Antavo needs developer help for the initial integrations; after that, marketers can change rules, tiers, rewards, and workflows themselves. Capillary Technologies handles integration and ongoing platform operations through its delivery teams as part of its managed service, so your team spends less time on technical work.

Is SessionM part of Capillary Technologies?

Yes. Capillary Technologies completed its acquisition of SessionM from Mastercard on May 1, 2026. SessionM continues as its own platform, with the same team supporting existing customers, and Capillary Technologies' consulting services sit alongside it.

In a nutshell

• Capillary Technologies is built for enterprise programs: CDP included, multi-market and multi-brand by design, aiRA by Capillary for AI-executed campaigns, managed delivery with Brierley consulting.
• Antavo fits ecommerce and retail brands that already run a CDP and want marketers to edit rules without developers: no-code Workflows, Timi AI for planning and reporting, partner-led implementation, activity-based pricing.
• The deciding question is whether you want loyalty and customer data in one managed platform, or want to plug loyalty into a CDP and marketing stack you already run.