Intro
Instagram CPM (Cost Per Mille, or cost per 1,000 views) is a key metric that determines how much creators and influencers can earn for their video content. While Instagram is a global platform, not all countries pay the same. CPM rates are driven by advertiser demand, purchasing power, and the economic strength of each region. If you’re focused on maximizing your Instagram earnings, understanding which countries offer the highest CPM can give you a major advantage.
Why Do CPM Rates Vary by Country?
Instagram’s CPM rates are influenced by several factors:
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Advertising Budgets: Wealthier countries have brands willing to spend more to reach local audiences.
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Purchasing Power: Audiences in higher-income countries are more valuable to advertisers.
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Competition: Regions with more businesses competing for attention see higher ad prices.
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Digital Market Maturity: Established markets like the US, UK, and Western Europe have sophisticated ad ecosystems.
Top Countries with the Highest Instagram CPM
Here’s where creators and brands typically see the best returns per 1,000 video views:
1. United States
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CPM Range: $3 to $8 (sometimes higher for premium niches)
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Why: The US has the largest advertising market, high consumer spending, and intense competition among brands.
2. Canada
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CPM Range: $2.50 to $6
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Why: Strong digital economy, high ad budgets, and close alignment with US market trends.
3. United Kingdom
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CPM Range: $2.50 to $6
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Why: High advertiser demand, affluent audience, and established influencer culture.
4. Australia
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CPM Range: $2 to $5.50
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Why: High digital ad spend, English-speaking audience, and premium lifestyle niches.
5. Germany
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CPM Range: $2 to $5
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Why: Strong economy, large brands, and high purchasing power.
6. France & Western Europe (France, Netherlands, Switzerland, Nordics)
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CPM Range: $2 to $5
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Why: Wealthy audiences and mature digital advertising markets.
7. Japan
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CPM Range: $1.50 to $4
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Why: Premium tech, fashion, and lifestyle sectors drive ad spend, especially for localized content.
8. South Korea
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CPM Range: $1.50 to $3
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Why: Rapidly growing influencer market and high advertiser competition in beauty, tech, and K-pop.
Honorable Mentions
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Switzerland, Sweden, Norway, and Denmark are also known for high CPM rates due to affluent populations and strong ad budgets.
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Singapore and Hong Kong command high CPMs within Asia, thanks to strong economies and a concentration of global brands.
Key Takeaways for Creators
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The highest Instagram CPM rates are consistently found in North America, Western Europe, and select Asia-Pacific countries.
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If your audience is concentrated in these countries, your earning potential per 1,000 views can be two to ten times higher than audiences in regions like Latin America, Africa, or South Asia.
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For creators in lower-CPM regions, consider producing English-language or globally relevant content to attract international viewers.
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Use analytics tools like Ranktracker to monitor where your audience is based, and adjust your strategy for optimal monetization.
Conclusion
Location truly matters when it comes to Instagram earnings. By understanding where CPMs are highest and tailoring your content or audience growth strategies accordingly, you can significantly boost your revenue from Instagram videos. If you want detailed CPM breakdowns or strategies to target high-earning countries, let us know!
