Intro
Video marketing has been around for a while now, however, in recent years, this medium is being used by more and more brands because it’s so effective at engaging and motivating customers, more so than any text or image-based content. Using video, brands can strike an emotional chord with their audience, realizing up to a 31% success rate for their marketing campaigns.
If you’d like to learn more about what video marketing means for your business, keep reading as we delve into statistics that showcase what an indispensable tool it’s become.
General Video Marketing Statistics
Video marketing continues to dominate the digital landscape, with compelling statistics highlighting its growing influence and unmatched engagement potential. From skyrocketing viewership rates to increased conversion metrics, the numbers speak for themselves.
- Consumers retain 95% of a message when viewed on video, compared to 10% when read in Text.
- Almost half of all internet users search for video content of a product or service before visiting a store.
- 92% of mobile video users will share it with others.
- More than 80% of all worldwide internet traffic is made up of video content.
- In email marketing campaigns, video content leads to a 300% increase in click-through rates.
Video Consumption Statistics
As video content becomes increasingly ingrained in our daily lives, the latest consumption statistics reveal just how much of a staple it has become.
- 78% of internet users watch videos online every week, with 55% watching online videos daily.
- 96% of internet users watch explainer videos to learn more about a product or service.
- 65% of viewers skip online video ads.
- 4 out of the 6 channels consumers use to watch videos are social media channels.
- People tend to watch videos using their smartphones 1.5 times more.
- 33.33% of all online activity is video consumption.
- Every week, people spend 18 hours watching videos online.
- More than 75% of videos are consumers via mobile devices.
- 66% of viewers will watch the entirety of a video if it’s less than 60 seconds long.
Video Production Statistics
The surge in video production is reshaping the content landscape, with brands investing more resources than ever to captivate audiences through compelling visuals.
- 35% of video marketing content is made from scratch.
- 48% of marketers use a combination of pre-made templates.
- 66% of marketers use voiceovers in their content.
- 81% of marketers believe music enhances video engagement.
- 39% of marketers produce videos in-house.
- 64% of videos have captions.
- Video production is the most common service social media marketers outsource.
Video Marketing for Business Statistics
Video marketing has become a powerful tool for businesses, with statistics proving its impact on driving engagement and boosting conversions.
- Videos in business emails have increased from 36% to 46%.
- Among businesses, 59% use demo videos, 13% choose video blogs or vlogs, 7% prefer chalk whiteboards, and 12% create one-to-one videos for personalized communication.
- 24% of small businesses have external help for their video marketing efforts.
- Short and more relevant videos capture viewers’ attention better.
- 64% of customers make a purchase after watching a video.
- 90% of viewers are convinced to buy based on video content they’ve watched.
- Businesses that use videos experience a 66% increase in leads generated each year.
Social Media Video Marketing Statistics
Social media platforms have become a powerhouse for video marketing, with compelling statistics revealing just how impactful video content is in driving engagement and brand growth.
- Facebook gets over 8 billion video views daily.
- Twitter receives more than 2 billion video views daily.
- 62% of people say they’re more interested in a product featured in a Facebook story.
- Social media video generates up to 1200% more shares than text and image content combined.
- 81% of businesses choose Facebook for their video marketing.
- Video marketing campaigns on LinkedIn can generate view rates as high as 50%.
- 46% of consumers watch more video ads on social media platforms than on TV.
- Live video currently dominates Facebook, garnering 3x the median interactions compared to carousels.
- Three hundred million people use Facebook Stories every day.
- The vast majority (74%) of Facebook videos are watched without sound.
- Instagram Reels generate 2x more reach than other types of content on Instagram.
- Twitter posts with a video get 10x more engagement than those without.
Video Marketing Statistics for Marketers
Video marketing has become an essential tool for marketers, with impressive statistics demonstrating its effectiveness in boosting engagement, lead generation, and sales.
- 87% of video marketers agree that video marketing gives good ROI.
- Businesses publish 18 videos each month, on average.
- Marketers have a 2.7-second window in which to capture audiences because attention spans are shortening.
- Personalized videos are 35% more likely to retain viewers than non-personalized ones.
- 80% of marketers say that video helped increase sales.
- The most engagement is generated by videos under two minutes in length.
- Videos less than 90 seconds long have a 50% retention rate.
- Incorporating video on a landing page can boost conversions by 80% or more.
Video Marketing Statistics for SEO
“When it comes to SEO, video marketing statistics reveal just how powerful videos are in driving search engine visibility and organic traffic”, said Aqsa Tabassam, Marketing Manager of SoPicks.
- If a business uses a video on its webpage, it’s 53x more likely to appear on the first page of Google results because video enhances SEO.
- Blogs featuring videos see an increase of 157% in search traffic compared to text-only blogs.
- Blog posts with videos pull in three times more inbound links than their text-only posts.
- A YouTube video’s initial 10 to 15 seconds is crucial to its success.
- It’s recommended that you position a target keyword at the start of a video title.
- Aim for a video description of at least 250 words long.
- Eight out of ten videos that appear in Google searches come from YouTube.
Video Marketing Ad Spending Statistics
Video marketing ad spending statistics highlight the rapidly growing investments businesses are making to capture audiences and boost engagement.
- By 2025, global video advertising revenue is predicted to reach $456 billion.
- Marketers increase their budget for video marketing by 25% every year.
- 35% of businesses use advanced video analytics software to measure the performance of their video content.
- The US had the highest digital video ad spending in 2020 when it reached $9.95 billion.
Video Marketing Trends
Video marketing trends reveal how businesses are constantly evolving their strategies to captivate and connect with audiences in a visually-driven world.
- YouTube is the most widely used video content platform, with 85% of video marketers using it to advertise.
- Each month in the US, over 100 million people watch YouTube TV on their TV screens.
- YouTube streams over 1 billion hours of video a day.
- Mobile video consumption increases by 100% every year.
What’s the Future Hold for Video Marketing
Looking to the future, video marketing is set to grow significantly, with statistics showing how new technologies and changing consumer habits are changing the industry.
- By 2025, video content will constitute 82% of global internet traffic.
- 75% of businesses will use AI-generated personalized video content by 2026.
- Brands are predicted to spend 50% more on video marketing by 2026.
- User-generated video content usage is expected to grow by 30% by 2025, and LinkedIn video content usage is expected to grow by 50% by 2025.
- Video marketing’s ROI is projected to increase by 30% in 2025.
- The demand for freelance video editors and producers will grow by 40% by 2025.
- The use of drones to create unique video content will increase by 50% by 2026.
- By 2025, educational videos or ‘edutainment’ will become a $10 billion industry.
Video Marketing Best Practices Statistics
If you want to increase conversion and exposure for your business, a video marketing strategy is the best approach, provided you follow best practices.
- 93% of businesses are able to win new customers by placing a video on social media.
- 59% of executives prefer to watch a video compared to reading textual content.
- Industry-wide video marketing data indicates that Instagram is on track to become the fastest-growing platform that uses video content to drive customer purchasing decisions.
Final Thoughts
As you navigate the evolving landscape of video marketing, it’s clear that video is more than just a passing trend. It has a key part to play in any effective marketing strategy. The statistics featured above underline the growing importance of video content across various platforms and highlight its potential for engaging audiences and driving conversions.
By understanding and leveraging these insights, you can stay ahead of the curve and maximize your impact in an increasingly competitive digital environment. Embrace video marketing and it will increase brand visibility and foster deeper connections with your audience, making it an essential tool for success in years to come.
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