• Marketing

eCommerce SEO – A Comprehensive Guide on How to Get Organic Traffic

  • Muhammad Shoaib
  • 5 min read
eCommerce SEO – A Comprehensive Guide on How to Get Organic Traffic


If you want to get more organic traffic to your web page, especially for eCommerce sites then SEO is the key to wider your audience.

Today, having a highly optimized eCommerce site like eWorldTrade becomes an absolute must for every SME business. If you don’t have it, then you get yourself in trouble.

Gaining huge attention from your audience is one of the basic things to improve your sales. And it doesn’t happen unless you cannot educate your viewers about the services you offer. For this, you need to learn what your targeted audience is searching for. However, search intent is the key to your

However, SEO is the most efficient technique that helps businesses to determine what their prospects are searching for. If you do not understand the search intent, you are not able to create impactful content as per their needs. If it cannot match with their utmost requirement, then they surely leave your website & never come back.

That is why we create this comprehensive guide to tell you Why SEO eCommerce is essential for your Online B2B marketplace website and how you can create an effective eCommerce SEO strategy. Yet, it is not wrong to say that all eCommerce business owners are willing to get higher and more prominent visibility on different search engine results to sky-dive their sales.

If you perform business activities online, that’s great. But if you are still invisible to your new prospects or freshers, then it is something that needs ultimate consideration. So, keep reading this blog!

What Is Ecommerce SEO?

SEO is simply the search engine optimization that helps to gain the top ranking of SERPs. And, eCommerce SEO helps to improve the search ranking of online stores. It is the technique that assists retailers to rank better on Google, increase store visibility, and get more organic traffic.

In this, you need to write long decryptions by using relevant keywords on each product page. It not only optimizes your website but also helps to get potential leads.

Why SERPs Matter for Ecommerce?

Ranking on the Google SERPs is important for eCommerce businesses because it earns more organic traffic toward businesses. Once they make sure the site is reputable and worthy, these visitors will convert into potential customers or leads.

However, SEO will let you spend little on different advertising methods and urges you to get more organic inbound leads. When you claim your website appears on the top search results, it means you have a high-proof card to showcase your legacy and legitimacy to your niche.

In SEO, adding backlinks is also great to increase your credibility in the eyes of Google bots. Over 1 billion people use Google to search for any query and almost 23.6% of eCommerce orders are linked with organic traffic.

Suppose you search for the best women's perfume to buy in 2022, there will be a huge list of products open on Google search engine result pages. And, you will find 100 product pages.

Why SERPs Matter for Ecommerce

But people always prefer the first rank page. As per recent research, 25% of people will click the first Google search result. If you want your eCommerce business to appear on the top list of SERPs, you need to improve your SEO to generate more traffic.

Best Practices To Consider For Ecommerce SEO

eCommerce SEO sounds a challenging task and yes, it is, unless you don’t understand the dos and don’ts of it. Keep in mind that standing in the millions of online retail sites is not easy. You have to start with some fundamental practices to gain site visibility and increase traffic.

Here you look what are the best eCommerce SEO practices you should consider;

Dos for eCommerce SEODon’ts for eCommerce SEO
Must implement the keyword strategyNever use product descriptions from other’s website
Optimize your title tags & meta descriptionsDon’t ever remove the seasonal pages
Make product pages with structured dataAvoid using automated optimization
Never forget to add FAQ contentAvoid removing out of stock pages
Product descriptions always contain keywordsDo not use the wrong type of structured data
Share actual customer reviews & testimonialsDo not use weak CTAs
Test your page layoutDo not optimize the low-volume keywords
Use imagery & high-quality videosNever miss opportunities for backlinks & internal linking
Reduce page load timesDo not set the wrong price
Audit web pages to remove technical issuesDo not forget the mobile optimization technique

According to the survey of 2021, it has been stated that content accuracy and meta title or description are the most important factor that impacts search ranking.

the most important factor that impacts search rankin (Image source: Statista)

How To Build An Effective Ecommerce Strategy?

If you want to learn search engine optimization techniques to rank first on Google SERPs, then this best SEO eCommerce guide makes things simple, easy, & actionable for you.

Step #1 – Do Keyword Research

The very first step is keyword research. Identifying the high-value and most searched terms that use by your targeted customers is essential. You have to use the most reputable keyword research site which helps you to find perfect terms that are suitable for your business.

When you search for eCommerce sites keywords ensure that they are commercial keywords that show buying intent.

You even noticed that Google search suggests some of the most asked questions, this autocompletes feature helps to find the keywords for your industry. However, at the bottom of the page, you find some related searches that are considered a goldmine for keyword research. Bear in mind, long-tail keywords are perfect to earn a competitive edge, higher conversion rate, and get instant optimization.

Do Keyword Research

Always focus on the keywords that matter most. Check out its volume competition, relevancy, and intent to increase search visibility.

  1. Volume – The more the search volume, the more traffic toward your website
  2. Competition – The lesser the competition, the more chances to rank for your keyword
  3. Relevancy – Choose relevant keywords for your product that genuinely suits its category 
  4. Intent – Make sure the keyword you choose for SEO eCommerce they must be commercial

Step #2 – Your Website Must Be User-Friendly

How web pages are organized or structured is one of the most prominent factors for search engine ranking. For SEO eCommerce, make sure your website is user-friendly which means your users will love to use it.  

You need to improve your site UX by adding aesthetic visuals or a good website layout to increase its visualization. However, it doesn’t mean that you only focused on its design, it’s also about its working criteria. Make sure you align each product perfectly, so actual visitors find stuff in the store easily.

Three main ingredients for a user-friendly website;

  1. Your website structure must be simple and easy to use lets your store grow
  2. Every page of your website has few clicks from the homepage as possible
  3. Add breadcrumbs to the product page to increase your website navigation for both people & Google

Step #3 – On-Page SEO for Your Ecommerce Site

Once you have done keyword research or UX design, it is time to talk about the main part of SEO eCommerce mentioned below;

  • Choose the best URLs
  • Reduce content page with unique & long product description
  • Use latent semantic indexing LSI keywords
  • Build internal links

Step #4 – Technical SEO

Technical SEO is also an important step to increasing your website ranking. This might be unseen for shoppers, but it gets optimized for the crawlers. It must have optimal site speed and be perfect for mobile optimization.

If you thoroughly consider technical SEO, it can lead you towards extreme success;

  • When your site is easy to access & fast, it surely offers better website engagement.
  • Get more organic traffic and increase in the niche due to easier to crawl

Here are the pro tips that help to improve technical SEO for eCommerce

  1. To fix your website errors, submit the sitemap to Google Search Console
  2. Must optimize each image to load quickly
  3. Try to create logical internal links with the main page

Step #5 – Great Content Always Matter for Ecommerce SEO

Guest blogging is considered an asset to increase your website search visibility or ranking. However, it is the type of content marketing that uses technical SEO and on-page techniques to show your website credibility. It even helps brands to find the weak areas of competitors, so you can create better content for them.

Make sure you are content with the needs and interests of your audience. Try to create long-form content to showcase content authenticity & credibility. Make sure the blog post you have published has a high readability rate that not only improves the site’s authority but increases its visibility in organic searches.

A Final Verdict

It’s not wrong to say that eCommerce SEO has lots of things to consider. But once you understand the basics it’s pretty easy for you to boost website visibility and authority. There is one thing you need to remember: eCommerce SEO doesn’t happen in one night. It takes time and consistent efforts to achieve optimum results.

Muhammad Shoaib

Muhammad Shoaib

is a creative B2B writer, blogger and tech geek who likes to write about emerging technologies and latest trending topics such as B2B marketing, digital marketing, web designing, creative designing and more. His LinkedIn & Facebook.

Try Ranktracker for FREE