Expanding your business is a never-ending job. You must keep evaluating, adjusting, and trying new strategies to achieve your business goals. And building a strong social media presence is a powerful way to grow your business today.
With billions of active users worldwide, social media has become a powerful channel for businesses to reach new customers, build brand awareness, and establish a strong online presence.
With so many platforms and strategies available, it can be daunting for you to take the first step. So we’ve rounded up seven best practices to make your business stand out in the industry.
Why is Social Media Presence Important?
Social media presence is one of the keys to making your business well-known and thriving in the industry. Platforms like Facebook, Instagram, YouTube, TikTok, and LinkedIn are excellent channels for running a marketing campaign.
As of January 2023, over four billion people are active on social media. The number equals 59% of the total population in the world. With such a large community, social media has made it easier for people to expand their businesses.
(Image via datareportal)
Moreover, many marketers agree that social media marketing drives satisfying results. They can advertise products and increase brand awareness effectively by creating valuable content like infographics and explainer videos.
Best Practices to Build a Social Media Presence
Still, making your business stand out in the market remains a challenging feat. You must have a robust content marketing strategy to elevate your company and make it thrive in the industry.
If you plan to expand your business through online platforms, consider the seven best practices to build social media presence below.
#1. Leverage the Right Social Platforms
Every social media platform is built differently. They have different target audiences and are best for specific purposes. Before choosing the best social media for your business, you must identify and clarify several points, which include:
Who is your target audience?
Defining your target audience is essential to choose the ideal social platforms. For example, if you’re B2B, platforms like LinkedIn and Facebook are ideal.
However, if you target younger individuals, Instagram is a preferable option. For more comprehensive results, identify your target audience based on demographic and psychographic segmentation.
One way to achieve this is by using instagram tools or other social media tools that manage your activities on Instagram in a streamlined and easier way.
What are your business goals?
Define your business goals, whether you want to drive sales, build brand awareness, or connect with customers. Platforms with shoppable features are best to boost sales. Meanwhile, those with interactive features are suitable for nurturing and building relationships with audiences.
What kind of content do you create for the audience?
Do you create long posts often? LinkedIn and Facebook provide more than 1,000 characters for each post, which can be excellent channels for delivering longer messages.
If you focus on providing images, photos, and infographics, Instagram is the right option. But if you like to create video content like tutorials, reviews, or animated videos, you can leverage TikTok and YouTube.
Besides the main three, you must consider your industry and competition when finding the best social platform for your business.
You can study competitors and find out which platforms they use and follow their steps.
#2. Build a Consistent Brand Identity
You must have a consistent brand identity to leverage social media the best. It requires you to develop iconic and eye-catching visual elements, such as a logo and color scheme.
Yet it doesn’t stop there. You must still consider other elements, including the brand’s tone of voice, language style, messaging, and overall aesthetic. Your brand identity must also resonate with your target audience.
For instance, if you want to target B2B, maintaining a semi-formal language may be preferable. However, for targeting younger audiences, bright colors and exciting tones may work better. You can define your brand identity better after segmenting your target audience.
Incorporate your brand identity in your content, whether it’s blog posts, videos, infographics, or others. With a consistent brand identity, you can establish trust and make it easier for people to remember your brand.
#3. Create High-Quality and Valuable Content
We live in an age of soft-selling rather than hard-selling. Therefore, providing valuable and high-quality content is more valuable than promoting your product 24/7. You can focus on creating content to educate and entertain audiences to build trust and engagement.
Moreover, you can demonstrate your expertise with high-quality videos or images to gain credibility. Besides, crafting quality content like blog posts and videos can enhance your website and improve search engine ranking.
You can demonstrate your expertise through blog posts and videos to gain audiences’ trust. Moreover, providing social proof, like product reviews and ratings, can drive more people into your social media marketing funnel.
Remember that you must enhance video SEO if you choose YouTube and TikTok as your marketing channels. Video SEO is as important as content quality which can help you improve search engine visibility.
#4. Connect with Your Audience
Another key to developing a strong social media presence is to connect with your audiences. You can reply to their comments and direct messages to provide excellent service.
Consider creating interactive posts like quizzes, Q&A, giveaways, or live videos to have a strong relationship with them. Instagram is an example of a social platform with interactive post features.
(Image via Instagram)
You can create polling to discover the audience preference or Q&A to explore their opinions and focal points. At the same time, almost all online platforms have live-streaming features to engage with audiences.
#5. Track Your Performance and Make Adjustments
Tracking your content performance is essential to measure your progress and results. You can do A/B testing to discover which content and style drive more results and resonates best with your target audience.
You can use social media analytics to track important metrics like engagement, view, and conversion rates. If you want to see more comprehensive results and reporting, consider using third-party tools.
Also, using an integration tool that provides a better understanding of the effectiveness of paid ads is also beneficial. Integrating Salesforce and Google Analytics can assist you in tracking your marketing efforts.
Especially if you write blog posts, third-party tools like Ranktracker can come in handy. It helps you generate potential keywords and provide steps to build robust SEO strategies.
(Image via Ranktracker)
You can spot any gap in your content and campaign with in-depth data. Using third-party analytics often gives you insights to improve your content performance so you can make measured adjustments immediately. AI-powered tools can make the analytics happen thanks to the prior data collection, data labeling and training.
#6. Stay Up-to-Date with Algorithm Changes
Social media algorithms are constantly evolving. When a social platform changes its algorithm, it will impact your post’s reach and visibility. Without immediate adjustments, your content may fail to drive results.
You can stay informed about the latest algorithm changes by keeping an eye on industry news and updates from social media platforms. Also, tracking your content allows you to notice any sudden changes.
For example, if you notice a decrease in engagement after a recent algorithm change, you can adjust your content strategy to reach your target audience more effectively.
#7. Collaborate with Influencers
If you have enough budget and want to build social media presence quickly, influencer marketing is an option to take. Influencers have a massive community and can help you spread awareness instantly.
Influencers can help you reach new audiences, build relationships, boost brand awareness, and drive sales. However, when choosing an influencer to work with, there are things to note.
Look for influencers who are a good fit for your brand niche, so they have good knowledge about it. Offer value and create a win-win solution to build good relationships with them.
In order to make your business generate revenues and last long, you have to stay relevant in today’s digital market. Building a social media presence is one of the keys to making your business thrive.
It requires you to go the extra mile to achieve your business goals. You must identify your target audience, choose the best social media platform, create engaging content, optimize it, and analyze its performance.
Even so, with the right strategy, all your efforts surely won’t go in vain. The above seven best practices can help you build a strong online presence on any platform. Remember to stay alert with algorithm changes, which may affect your content performance.