• Web Development and E-commerce

Enhancing Ecommerce: How to Elevate User Experience on Your Online Store

  • Felix Rose-Collins
  • 9 min read
Enhancing Ecommerce: How to Elevate User Experience on Your Online Store


To create an exceptional ecommerce user experience, you need to provide a smooth online shopping journey and make it easier for customers to buy products from you. Let’s discover how to provide a great ecommerce user experience and earn more sales.

So, you have amazing products to sell at competitive prices and have already set up an ecommerce store. Sounds great.

Do you have an amazing ecommerce website that offers an amazing user experience? A well-designed ecommerce website that can attract customers and boost your ecommerce sales can take your online business towards new heights of success. According to recent UX statistics, more than 88% of users never return to a website that offers a poor user experience.

If you are wondering how to create a seamless online shopping experience and improve the user experience of your ecommerce website, here are some important strategies to try.

Why It is Important to Create a Great UX?

In today's crowded ecommerce market, it is more important than ever to have a website that stands out from the competition. A good UX can help you do this by making your ecommerce website more user-friendly, visually appealing, and informative. A study by Forrester found that good UX can increase conversions by up to 400%. This is because a good UX makes it easy for customers to find what they are looking for, make a purchase, and feel confident that they are making a good decision.

Make sure your ecommerce store creates a memorable UX as it can make your customers feel valued and respected by creating a positive association with the brand. You can improve the UX of your ecommerce website and increase sales, customer satisfaction, and brand awareness by making some important tweaks in your website.

Important Strategies to Improve the User Experience of Your Ecommerce Website

  1. Make Your Website Mobile-Friendly

With the advent of smartphones and tablets, a majority of consumers have started online shopping. In fact, over 70% of all online traffic now comes from mobile devices. Mobile users are 5x more likely to abandon a website if it is not properly mobile optimized. So, it's important to make sure your website is properly optimized for mobile devices.

According to statistics, more than 85% of online shoppers expect brands to create a functional mobile website better than a desktop website. Creating a responsive website design is important for your ecommerce site that can automatically adjust the layout of your website to fit the screen size of the device being used.

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Fortunately, there are many themes and templates available that are specifically designed for mobile devices. These themes will make it easy to get your website up and running quickly and easily. A professional mobile app development company can help you come up with a mobile-friendly website that makes it easier for consumers to shop.

  1. Optimize Your Website Speed

Believe it or not, a slow-loading website will frustrate shoppers and make them less likely to buy from you. It is important to note that 53% of users will be more likely to leave a site if it doesn’t load within 3 seconds. There are a number of things you can do to improve your website speed, such as optimizing your images, minifying your code, and using a content delivery network (CDN).

With a significant portion of users accessing websites from mobile devices, make sure your ecommerce site is fully responsive and optimized for mobile browsing. The design should fit into different screen sizes. Keep in mind that slow-loading websites can lead to high bounce rates. Optimize images, use content delivery networks (CDNs), and streamline code to ensure fast loading times.

pagespeed insights

Image Credit: Developers.Google.com

There are a number of performance testing tools available that can help you identify areas where your website can be improved. These tools can help you measure your website's loading time, identify bottlenecks, and track your progress over time.

  • PageSpeed Insights
  • Pingdom
  • WebPageTest
  • Gtmetrix,
  • SEMrush
  • WooRank
  • Neil Patel SEO Analyzer
  1. Make It Easy to Find What They're Looking For

Your website's navigation should be clear and easy to use. A disorganized website with poor navigation can make visitors confused while increasing the chances of losing potential customers. So, put your best efforts into making simple and intuitive navigation to make it easier for visitors to find what they are looking for more easily. When the navigation is organized in a logical way, users can easily find their way around.

For example, you could start with a main navigation menu, then have sub-menus for each category, and then have even more specific links within those sub-menus. Use clear and concise labels for your pages and products, and make sure your search function is easy to find and use.

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Ensure that your website's navigation is simple and easy to understand. Use clear categories, subcategories, and a well-structured menu to help users quickly find what they're looking for and it will eventually improve the overall user experience of your website. For example, for a website about property, you may want to include subcategories about tenants or housing developments.

  1. Use High-Quality Images

High-quality images can help you to engage visitors and encourage them to stay on your website longer. This is because they are more visually appealing and interesting than text-only content. Images can help to sell your products and make your ecommerce website more visually appealing. Make sure your images are high-quality and well-lit.

Several studies suggest that websites with high-quality images saw a significant increase in conversion rate. Make sure to post high-resolution images to showcase your products from different angles. This helps users get a better understanding of what they're buying.

  1. Personalize the Shopping Experience

According to Google, 40% of shoppers are more likely to spend more if they get a highly personalized shopping experience. When customers feel like they are being treated as individuals, they are more likely to be satisfied with their shopping experience. It will encourage them to become your repeat customers and promote your brand.

In order to create a personalized shopping experience, you need to collect customer data. This data can be used to recommend products that they're likely to be interested in or offer them discounts based on their past purchases. This strategy can enhance the shopping experience and increase the likelihood of conversions.

Implement personalization features that recommend products based on a user's browsing and purchasing history.

  1. Enhancing Customer Service

Exceptional customer service holds paramount importance for modern-day consumers. For a significant portion of customers, superior customer service outweighs factors like pricing or product features. Surprisingly, 58% of customers express their willingness to pay more for a guaranteed positive service experience.

Revamping your customer service strategy within your ecommerce store offers numerous avenues for improvement. One approach involves utilizing personalized emails to provide real-time updates on the delivery process, enabling customers to monitor their orders during transit.

  1. Write Clear and Concise Product Descriptions

Product descriptions are one most integral parts of your ecommerce website. Writing clear product descriptions is a must to clearly define the features and benefits of products you are selling. Make sure your product descriptions should be informative and helpful. They should tell potential customers everything they need to know about your products, as their purchase decision is based solely on product description and of course, product images.

Write detailed and accurate product descriptions that include essential information such as features, specifications, dimensions, and usage instructions. This reduces uncertainty for potential buyers and helps them to decide if the product is right for them. It will encourage them to buy a product from your online store and definitely improve ecommerce UX.

  1. Offer a Variety of Payment Options

Make sure you offer a variety of payment options, as consumer payment preferences are changing rapidly. Offer different payment methods, such as credit cards, debit cards, digital wallets, PayPal, and wire transfers. This caters to different user preferences.

Fortunately, there are a number of different payment gateways available, so you need to choose the ones that are right for your business. Consider factors such as the types of payments you want to accept, the fees charged by the gateway, and the security features offered.

By offering multiple payment options, you will make it easier for your customers to pay via their preferred method. When customers are checking out, they should be able to easily see the different payment methods that you offer. You can do this by displaying a list of payment methods on the checkout page or by using a payment widget.

  1. Provide Excellent Customer Service

Customers expect quick and responsive customer service. If you don't respond to customer inquiries in a timely manner, you'll likely lose ecommerce sales. If customers have any problems, they should be able to get help quickly and easily. Make sure you have a responsive customer service team in place that can answer questions and resolve issues quickly.

Offer various ways for customers to contact your support team, such as live chat, email, phone, and social media. Respond promptly to queries and provide helpful assistance. It is always a great idea to understand your customers’ problems and then create solutions that best fit their needs. This will help you to provide better customer service.

By providing excellent customer service to online shoppers, you can increase sales, improve customer satisfaction, and build brand loyalty.

  1. Track Your Results and Make Necessary Improvements

Tracking results and making improvements in your ecommerce website is essential for staying ahead of the competition and ensuring that your online store is successful. By tracking your website's results, you can see what's working and what's not. This will help you to make informed decisions about how to improve your ecommerce store and increase sales.

Use analytics tools to track things like website traffic, bounce rate, and conversion rate. You can see what your competitors are doing and make sure that you're not falling behind. It also indicates that you need to improve your own website in order to stay competitive.

There are a number of different ways to track results and make improvements in your ecommerce website. For instance, Google Analytics, heat maps, A/B testing, user surveys and much more. By tracking results and making improvements in your ecommerce website, you can ensure that your business is successful and that you're ahead of the competition.

  1. User Reviews and Ratings

teapigs reviews

Image Credit: Teapigs

According to several Studies, websites with user reviews and ratings can see an increase in sales of up to 270%. User-generated reviews and ratings are a powerful form of social proof that can help your ecommerce business to increase sales.

When your prospective customers see reviews from real customers, it will convince them to make a purchase and trust your ecommerce brand. Showcase testimonials, partnerships, and press coverage to build credibility and trust with your audience. Besides increasing the credibility of your website, it can improve your ecommerce website’s SEO and increase the number of backlinks to your website.

Give you customers an option to leave reviews and share their positive experience with your brand. You can use a variety of review types, such as star ratings, written reviews, and photos. This will give potential customers a better understanding of your products and the experiences of other customers.

  1. Streamlined Checkout Process

Keep in mind that a hassle-free and easy checkout process is the key for your online store. A smooth checkout process will help to reduce cart abandonment and increase sales. According to Baymard Institute, approximately 70% of online shoppers abandon their shopping carts due to a complicated checkout process. Another study suggests that 3 out of 10 shoppers complete the online purchases after filling a shopping cart.

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A complicated, messy checkout page will make users leave and abandon the online store without completing a purchase process. The checkout process should be as simple and hassle-free as possible. This strategy will help you to increase ecommerce sales and improve customer satisfaction.

you can create a streamlined ecommerce checkout process by following these tips:

  • Minimize the number of steps and required form fields
  • Offer guest checkout options to encourage more purchases
  • Use drop-down menus and radio buttons
  • Offer multiple payment methods
  • Offer saved payment information
  • Offer a live chat option
  1. Visual Search Functionality

Visual search is an amazing technology that can create a positive customer experience and make it easier for customers to find their desired products. Enable visual search functionality that allows users to upload images or screenshots to find similar products. This makes it easier for customers to find items they like based on visuals rather than text search.

By integrating visual search functionality, you can increase sales by suggesting products to customers that they may not have otherwise found. This advanced feature can reduce returns by ensuring that customers are more likely to purchase the correct product.

  1. Voice Search

It is another great idea to improve ecommerce UX as it allows users to search for products using voice commands. Incorporating voice search capabilities and AI-powered voice recognition can provide a more intuitive and convenient shopping experience to shoppers.

It is important to optimize your ecommerce website for voice search and improve your store’s visibility in voice search results. It can help you to attract more traffic to your website and increase sales.

Wrapping Up

The ecommerce market is packed with a lot of options, providing customers with a lot of options to buy products. With fierce competition, offering high quality products is not enough to stand out, you need to work hard to make your online store stay ahead of the curve. Therefore, it is important for ecommerce website owners to invest in AI tools, new design elements and web development technologies to offer shoppers a memorable user experience.

Felix Rose-Collins

Felix Rose-Collins


is the Co-founder of Ranktracker, With over 10 years SEO Experience. He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

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