6 Top Generative Engine Optimization (GEO) Agencies to Get Your Brand Found in AI Search

Intro

We cover six leading generative engine optimization (GEO) agencies, including Embarque, Fortress, BrightEdge, and Clearscope. These specialists help businesses optimize for AI-generated answers and secure brand mentions in the next generation of search.

Struggling to Get Your Brand Mentioned in Generative AI Search Engines?

As tools like ChatGPT, Perplexity, and Google’s AI Overviews become part of everyday search, the rules of visibility are changing. It’s no longer just about ranking on page one of Google; now, the real challenge is getting your brand mentioned and recommended by generative engines. If your competitors are showing up in AI-driven results, and you’re not, you’re already losing ground.

In this Ranktracker article, we’ll spotlight the top 6 Generative Engine Optimization agencies helping brands get found, cited, and trusted across AI-powered search.

What Is a Generative Engine Optimization Agency?

A Generative Engine Optimization (GEO) agency is a specialized marketing partner that helps brands increase their visibility within AI-powered search engines: tools like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews.

Instead of focusing solely on traditional rankings in Google or Bing, these agencies optimize content and structure so that a brand gets mentioned, cited, and recommended directly in generative search results.

Why Hire a Generative Engine Optimization Agency?

AI Search Visibility Requires New Expertise

Traditional SEO alone won’t get your brand cited in ChatGPT, Perplexity, or Google’s AI Overviews. GEO agencies understand the unique signals that generative engines look for: semantic structure, topical authority, and high-trust content, so your brand actually gets mentioned when customers search with AI.

They Turn Mentions Into Measurable Growth

Being surfaced in AI search is only valuable if it drives business outcomes. The best GEO agencies align every piece of optimization with real KPIs: like signups, demo requests, and revenue, so you can connect visibility directly to ROI.

You Save Time While Staying Ahead of Competitors

Building an in-house GEO system takes months of testing and constant adaptation. Agencies already have proven frameworks and battle-tested playbooks, allowing you to scale faster while staying ahead of competitors who are still figuring out AI search on their own.

The Top 6 Generative Engine Optimization Agencies to Consider in 2025

Here's a look at the agencies we'll cover in this review:

#	Company	Year Founded	Specialty	Notable Results	Price Range
1	Embarque	2020	Performance-driven GEO + product-led SEO strategies	Drove 11,500 AI Search Visits in a Few Months for MentorCruise	$$
2	Fortress	2023	Blending SEO with AI search optimization for fast rankings	Supported a Personal Trainer in reaching Top 3 rankings within 6 weeks	$$
3	BrightEdge SEO	2007	Enterprise SEO & GEO platform with integrated AI visibility tracking	Drove a +240% increase in organic traffic for American Licorice Company	$$$
4	MarketMuse GEO Lab	2013	AI-powered content intelligence & GEO strategy platform	Achieved a 1,570% increase in organic search traffic for Monday.com	$$
5	Clearscope AI Visibility	2016	AI-powered content optimization platform trusted by agencies and brands	Helped Webflow Exceeds 130% Organic Traffic Growth	$$
6	GrowthBar GEO	2020	AI-powered SEO & GEO platform for keyword research and content optimization	Helped Cove Power achieve an “A” SEO score through SEOptimer optimization	$

1. Embarque

Leading off the list is Embarque, a performance-driven SEO and GEO agency that focuses on more than just getting your brand mentioned in AI search results. Their approach ensures that AI visibility actually translates into business outcomes, whether that’s qualified leads, signups, or revenue growth.

By combining generative engine optimization with product-led content, technical SEO, and scalable growth systems, Embarque helps companies turn AI search into one of their most reliable growth channels.

Services

• Revenue-focused GEO campaigns tied directly to business growth
• Data-driven topical authority and programmatic content strategies
• AI-optimized content that works across multiple platforms
• Agile workflows for high-quality, scalable AI optimization
• Hybrid SEO + GEO approach for comprehensive search visibility
• Performance tracking and ROI measurement for AI search traffic
• Entity recognition optimization for AI knowledge graphs

Key results

• Drove 11,500 AI Search Visits in a Few Months for MentorCruise
• Helped an AI Chat Platform Grow to 183K Monthly Clicks
• Helped Space Crew Generated 160K+ Clicks in 3 Years
• Grew revenue by $250K in 6 Months for an Enterprise MDM Platform

2. Fortress

Fortress is a leading generative optimization agency specializing blending traditional SEO expertise with AI-driven search strategies. They optimize content for AI platforms like ChatGPT, Google AI Overviews, and Bing Copilot, helping brands dominate AI-generated search results. Their approach combines deep SEO knowledge, content authority building, and continuous adaptation to evolving AI search behaviors to drive growth and visibility.

Services

• Traditional SEO optimized for AI search
• Generative Engine Optimization for AI platforms
• AI-focused content strategy and creation
• Schema and structured data implementation
• Link building and backlink analysis
• Google Business Profile optimization
• Monitoring and updating AI search performance

Key results

• Helped a Texas PI Lawyer rank in the Top 3 for target keywords within just 3 weeks
• Enabled a Personal Injury Lawyer to recover rankings in only 4 weeks
• Supported a Personal Trainer in reaching Top 3 rankings within 6 weeks

3. BrightEdge SEO

BrightEdge may not be a traditional agency, but it stands out as an enterprise SEO platform that enables marketers optimize for both traditional search (SEO) and emerging AI-driven experiences (GEO) like Google's AI Overviews and ChatGPT. Its goal is to help large brands maintain visibility and measure their presence as search technology evolves.

Services

• Enterprise GEO solutions with integrated AI visibility metrics
• GEO modules within comprehensive SEO dashboards
• Large organization content performance strategy integration
• AI visibility tracking and measurement
• Enterprise-level GEO campaign management
• Cross-platform AI search optimization
• Strategic content optimization for AI citations

Key results

• Drove a +240% increase in organic traffic for American Licorice Company
• Boosted Google 3-pack visibility by 44.5% for Stanley Steemer
• Helped Meta achieve a 2x increase in monthly traffic
• Increased Charleys’ organic revenue by 60% in two years

4. MarketMuse GEO Lab

MarketMuse is an AI-powered content intelligence and strategy platform used to optimize content for both traditional SEO and Generative Engine Optimization (GEO). It uses patented AI to analyze content inventories and build topic models, helping teams create comprehensive, authoritative content that ranks well in search engines and is cited as a trusted source by AI systems like ChatGPT.

Services

• Content planning and strategy based on AI-driven topic modeling and gap analysis
• Competitive content analysis to identify SERP opportunities and competitor weaknesses
• Automated content brief generation with outlines and semantic keyword recommendations
• Content optimization scoring for existing drafts or published pages
• Content cluster analysis to build topical authority across a website
• AI-powered content generation and enhancement tools
• Inventory audits to evaluate and prioritize content across an entire domain

Key results

• Achieved a 100%+ increase in ranking keywords after optimizing over 400 blog posts for Neil Patel
• Increased keywords ranking in positions 1-3 by 83% within a year for Kasasa
• Achieved a 1,570% increase in organic search traffic for Monday.com
• Tripled organic traffic and improved lead quality within six months for Cortex

5. Clearscope AI Visibility

Although Clearscope is not a traditional SEO agency, it stands out as an AI-powered content optimization platform that many GEO agencies and in-house teams rely on. Its software helps marketers and SEO professionals craft high-quality, semantically rich content built to rank, not only in Google’s search results but also in emerging generative AI environments like ChatGPT, Perplexity, and Google’s AI Overviews.

Services

• Semantic optimization expanded with GEO-specific features
• Simulated AI response evaluation for content optimization
• Multi-platform generative engine testing
• Content citation analysis across different AI platforms
• GEO-enhanced semantic content strategies
• AI response prediction and optimization
• Cross-platform AI citation evaluation

Key results

• Helped Webflow Exceeds 130% Organic Traffic Growth
• Helped IBM grow organic traffic across emerging topics like cloud, AI, and automation
• Enabled Toast to scale content production (100–150 pieces per quarter)
• Supported Algolia in boosting organic rankings from page 9–10 to page 1

6. GrowthBar GEO

GrowthBar (now acquired by SEOptimar) is an AI-powered SEO platform designed to help marketers and content creators optimize content for search engines, including generative AI environments. It combines keyword research, competitor analysis, and AI-driven content generation to help users create material that ranks well on Google and is structured to be easily understood and cited by LLMs.

Services

• AI-powered SEO content generation and optimization
• Keyword research and difficulty analysis
• Competitor keyword and backlink analysis
• On-page SEO audits and content scoring
• Rank tracking for targeted keywords
• Content brief and meta description generation
• Chrome extension for real-time SEO data

Key results

• Helped Cove Power achieve an “A” SEO score through SEOptimer optimization
• Enabled North Shore Digital to expand into a financial services niche in 2021
• Supported lead generation by embedding SEOptimer’s audit tool

How To Choose The Right Generative Engine Optimization Agency

Proven Results in AI Search With Case Studies

The right agency should demonstrate real success helping brands appear in ChatGPT, Perplexity, and Google AI Overviews. Look for clear case studies that show measurable results like increased AI citations, organic traffic, or revenue growth.

Entity and Knowledge Graph Expertise

Since generative engines rely heavily on structured data and entities, choose an agency that understands schema markup, entity optimization, and knowledge graph positioning to boost visibility.

Integration With Broader SEO and Content Strategy

GEO should complement traditional SEO, content marketing, and conversion strategies. A good agency ensures your AI mentions actually drive traffic, leads, and revenue.

Transparent Reporting and Performance Tracking

Work with an agency that provides clear reporting on AI-driven traffic, leads, and ROI, so you can make informed decisions backed by data.

Forward-Thinking and Adaptability

Generative search evolves quickly. The best GEO agencies stay ahead of trends, adapt strategies to new AI platforms, and experiment with emerging opportunities before competitors catch on.

How Much Does It Cost To Hire a Generative Engine Optimization Agency?

The cost of working with a Generative Engine Optimization (GEO) agency can vary widely depending on factors such as the scope of services, the agency’s experience, the competitiveness of your industry, and the platforms you want visibility in.

On average, most businesses can expect to invest between $1,500 and $20,000 per month for GEO services.

Package Type	Cost Range	Services Included
Basic	$1,500–$7,000/mo	AI-optimized content creation, keyword/entity optimization, technical SEO setup, and monitoring for mentions in AI platforms.
Standard	$7,000–$15,000/mo	Everything in Basic, plus structured content for AI citations, cross-platform GEO coverage (ChatGPT, Perplexity, Gemini), ongoing backlink strategy, and advanced reporting.
Premium	$15,000–$20,000+/mo	Enterprise-scale GEO strategy, integration with broader SEO/content funnels, knowledge graph positioning, full-funnel analytics, competitor tracking, and conversion optimization tied to AI-driven traffic.

Don’t Let Your Brand Get Left Behind in AI Search.

Generative Engine Optimization isn’t here to replace SEO; it’s here to take it to the next level. As AI becomes the main way people find information, the brands that move early will build stronger visibility and authority.

The six agencies we’ve highlighted are among the best at helping businesses get noticed, cited, and trusted in AI-driven search. Picking the right partner could be the difference between your brand staying invisible, or being the one AI tools recommend again and again.

Frequently Asked Questions (FAQs)

1. How is GEO different from paid ads in AI search?

Unlike sponsored placements, Generative Engine Optimization focuses on earning organic citations within AI-generated answers. This means your brand is recommended because of authority and trust, not because you paid for placement.

2. Can small businesses benefit from GEO, or is it just for enterprises?

GEO isn’t limited to large brands. In fact, smaller businesses can gain outsized visibility by being among the first in their niche to optimize for generative engines. Early adoption levels the playing field.

3. How quickly can I expect to see results from a GEO campaign?

Timelines vary depending on your industry and competition, but many agencies report initial AI search visibility improvements within 6–12 weeks, with measurable traffic and leads growing steadily over several months.

4. Do GEO strategies also improve my traditional SEO performance?

Yes. Because GEO emphasizes semantic clarity, topical authority, and entity optimization, the same improvements often boost your Google rankings alongside AI visibility.

5. What industries benefit most from GEO right now?

Industries with complex, information-rich services: like law, healthcare, SaaS, finance, and education, tend to see the fastest benefits since generative engines rely heavily on authoritative, detailed content when surfacing answers.