• Google Updates & Reviewer Tools

Google Launches Search Profile Feature for Reviewers

  • Felix Rose-Collins
  • 2 min read
Google Launches Search Profile Feature for Reviewers


Google is introducing a new social profile feature that will make user-contributed reviews publicly accessible across its platforms. This initiative aims to centralize written reviews, enhancing transparency and usefulness for consumers, reviewers, and content creators.

Announced via email to active reviewers, the new feature will allow users to view, manage, and share their reviews on Google’s platforms. This new profile can be accessed at profile.google.com, where users can see and edit all their past reviews, including those for TV shows, movies, and other content. Initially, these profiles are private but will become public on June 24th, allowing other users to view them by clicking on a name or picture associated with a review.


Key Features:

  1. Centralized Review Management: Users can easily manage all their reviews in one place, making it simpler to update or delete them as needed.

  2. Privacy Considerations: While making reviews public, Google ensures that personal details such as birthdays remain private. Users can opt out by deleting their profile if they prefer not to have it public.


  • For Consumers: This feature provides a way to evaluate the credibility and consistency of reviewers, potentially aiding in more informed purchasing decisions.

  • For Reviewers: Increased visibility may enhance the influence and recognition of active reviewers within their areas of expertise.

  • For Creators: This transparency could help in identifying and addressing misleading or fraudulent reviews, promoting a more trustworthy review environment. It also necessitates a proactive approach to managing and responding to reviews.

Why It Matters:

This new feature marks a significant step toward transparency in Google's review ecosystem. By making reviews more accessible and manageable, Google aims to improve the reliability and usefulness of user-generated content. As the rollout date approaches, reviewers and creators alike should prepare for the changes this feature will bring to the search experience.


1. What is the new search reviews profile feature?

  • It is a centralized hub for managing and sharing written reviews on Google’s platforms. Initially private, these profiles will be public from June 24th.

2. How will this impact online marketers?

  • It adds transparency to the review system, allowing marketers to assess reviewer credibility and consistency. This can inform strategies for managing customer feedback.

3. What benefits does this offer to active review contributors?

  • Increased visibility and recognition, enhancing their influence as trusted reviewers. This can lead to greater acknowledgment and trust from the community.
Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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