• Video SEO

How Audio to Text Transcription can Maximize Your SEO?

  • Felix Rose-Collins
  • 6 min read
How Audio to Text Transcription can Maximize Your SEO?


If you're looking for a way to improve your SEO, audio transcription might be the answer. By converting your audio files into text, you can make sure that your content is fully searchable and indexable by Google.

This can help you to rank higher in search results and get more traffic to your website. In this blog post, we will discuss the benefits of audio transcription and how it can help you to maximize your SEO!

What is an Audio to Text Transcription?

Audio to text transcription is the process of converting audio files into written transcripts. This can be done using a number of different methods, including manual transcription, speech recognition software, or a combination of both.

Manual transcription is the most accurate way to transcribe an audio file, but it is also the most time-consuming. Speech recognition software can be used to automatically generate a transcript, but this method is often less accurate than manual transcription, although a high-quality transcription service can reach an accuracy rate of close to 96%.

For this reason, many companies use automated transcription services, but on the other hand, many also combine both methods, human and automated, in order to achieve the highest level of accuracy.

Does Audio to Text Transcription Help Website Accessibility?

In order to ensure that your website is accessible to as many people as possible, it is important to make sure that all of your content is available in a range of different formats.

This includes written transcripts of any audio or video content that you have on your website. By providing transcripts, you can make sure that your content is accessible to people who are deaf or hard of hearing, as well as those who speak a different language or who might have difficulty understanding the audio. Improving website accessibility improves user experience and thus also helps SEO.

Web Accessibility in a Nutshell

Web accessibility generally refers to the practice of making websites usable by people with disabilities. However, the term can also include making websites accessible to all users, regardless of their abilities or disabilities.

There are a variety of ways to make a website more accessible, including adding alt text to images, providing transcriptions for audio and video content, and using clear and concise language. By making small changes to the way a website is designed and coded, it can be made more accessible to a wide range of users.

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In addition to benefiting people with disabilities, accessible websites can also be used by people with temporary impairments, such as those who are blindfolded or have low vision. By creating an inclusive online environment, we can ensure that everyone has the ability to access the information and services they need.

Why Transcribing Audio to Text Can Impact Your SEO Strategy

Provide a Better User Experience

One of the main benefits of transcribing your audio files is that it can improve the user experience on your website. If you have a lot of audio content, transcribing it can help to make sure that your website is fully accessible to all users, especially those who are deaf or hard of hearing.

More Crawlable Content

Another benefit of transcribing your audio is that it can help to make your content more crawlable by Google. When you transcribe your audio files, you are effectively creating new content that Google can index and rank in their search results. This can help you to achieve a higher ranking in search results, as well as increasing the amount of traffic that you receive to your website.

Sharing and Clicking by More People

By transcribing audio to text, you make it much easier for your audience to share your post with their network, potentially exposing your brand to thousands of new people, which is different than an audio file that is much more difficult to click and share when it is not written. The number of shares and clicks on audio files is much smaller than the number of clicks on blog posts or articles.

Adding inner links to the transcript text will allow you to provide your audience with additional information as well as promote different pages on your site. In addition, the more quality content there is on your site, the more likely a site will link to you which can help increase your site authority and improve your search engine rankings. You can see who's linking to your site and monitor your backlink profile. Who knows, you might get surprised with the number of your new backlinks.

More Content? More Backlinks!

A Variety of Approaches for a Variety of Readers

Users consume content in different ways. Some people prefer to listen to audio, while others prefer to read text as there are many situations that make it hard to listen to an audio file. Transcribing your audio files can help to make your content accessible to both types of users, which can help to increase the number of people who consume your content.

Comprehension of Foreign Languages

The number of Americans who speak a language other than English at home has reached a record 67.8 million. It is possible to improve language understanding for these participants through transcriptions, including pronunciation, syntax, and more. There are 65% of people who learn visually, which reinforces the need for text as well as audio.

Audio Content Based on Keywords Will Get More Traffic as a Text File

It is important that you base the audio articles (or at least some of them) on searchable keywords in Google. That way, as soon as you transcribe these audio clips, you can prepare the infrastructure for an article to be found in Google search results. You can use a reliable keyword finder tool to find relevant topics with high search volume.

Audio Content Based on Keywords Will Get More Traffic as a Text File

Create eBooks Based on Your Audio Content

If you have a lot of audio content, you can transcribe it and turn it into an eBook. This can be a great way to repurpose your content and reach a new audience. You can promote your eBook on social media, as well as through email marketing. This can help you to reach a wider audience and increase the number of people who are exposed to your brand.

Brand Awareness

By creating new content that can help you to achieve a higher ranking in search results, you actually improve your brand awareness. As your brand becomes more visible in search results, more people will become aware of it, which is great for Google E-A-T and domain authority.

What About YouTube Audio?

What About YouTube Audio?

If you upload an audio file to YouTube, you can transcribe the audio and add captions to the video which has the same pros mentioned earlier. The advantage with transcribing YouTube audio files, is the fact it can improve you YouTube SEO by optimizing your video for certain keywords. You can also add timestamps to the transcript which can help people to quickly find the information they are looking for in the audio file or video.

How Audio Transcription Help with YouTube SEO?

Similar to the pros mentioned so far, using audio transcription on YouTube helps those with disabilities, especially hard of hearing, which is extremely important and also opens the door for additional audiences to be exposed and therefore increasing the chances of more traffic to the YouTube channel and website.

In addition, transcriptions are an excellent way to make your audience stay longer on the page when adding them to a YouTube audio or video, increases the viewing time by 40%, an important element that is considered an important ranking factor for SEO and improves the chance of the user to subscribe to your YouTube channel.

How to Optimize Your Text Transcription for Audio Files

Make Sure the Content Based on Relevant Keywords

Before creating the content, it is important to do your research and find out which keywords are being used the most by your target audience.

Once you have a list of keywords, you can start creating your content. It is important to include these keywords throughout the text, including the title, headings, alt tags, and in the body of the text. However, you should make sure you keyword density is ok to avoid keyword stuffing as this can negatively impact your SEO.

Include a Call to Action

Your text transcription should include a call to action (CTA). This is a statement that encourages the reader to take a specific action, such as visiting your website or subscribing to your newsletter. Make sure the CTA is clear and easy to understand. It should be placed at the end of the text so that it is not missed.

Formatting is Key

When transcribing audio to text, it is important to format the text so that it is easy to read. This includes using short paragraphs, headings, and bullet points.

Proofread the Text

Once you have transcribed the audio and formatted the text, you should proofread it to ensure that there are no errors. This is important as it can impact your SEO. You can use an automated spalling tool to help you with this.


Audio to text transcription is a great way to improve your SEO. By transcribing your audio content, you can make it more accessible and increase the chances of it being found in Google search results. You can also create eBooks, optimize your YouTube videos, podcasts and videos, and improve your overall SEO. To get started, all you need is a quality audio recording and a text transcription service.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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