User Experience or UX is how users interact with a product, system, or service. It refers to an individual’s perception of the product’s value, ease of use, and efficiency. UX creates significant and relevant experiences for consumers and fulfills their needs.
SEO (Search Engine Optimization) encompasses everything about increasing your website’s visibility when people look for products or services related to your business on search engines.
There is a close connection between UX and SEO. So, this article addresses how user experience research positively affects SEO and the various elements that help boost your ranking.
User experience research or UX research systematically studies target users and their requirements or expectations. This helps designers add realistic context to their creations while gaining insight into the design processes.
Also, UX research helps designers know all they can about the users to ensure they give them the best services their software, websites, or applications can offer. So, if you are in an industry where customer satisfaction is critical, it is unavoidable to research how your products can satisfy and delight clients. This study also helps identify your users and their needs.
In the design process, some of the questions that arise are:
- Who are the users?
- Where are they from?
- What do they want?
- Why do they want it?
- What are the users trying to do?
- What problem needs solving?
- What are their pain points?
- How can the product help them with what they want?
- Are there relevant products to look at?
These questions help design a research strategy to get data-driven answers.
UX research is essential for very many reasons. A few of them include:
- It allows you to create product designs that are valuable to use
- It ensures users can complete their tasks without errors
- It leads to a reduction in customer dissatisfaction
- Also, UX research helps to reduce the learning curve for a product because it becomes easy to learn and use
- It lets you identify early adopters
- UX study increases sales and conversions
User experience and SEO have always had a close relationship. When you research designs, you learn more about users and the various ways you can help them with their diverse needs. Likewise, search engine optimization is also concerned with consumers and their wants.
UX and SEO go hand-in-hand because they share common goals. For instance, they both aim to provide relevant and engaging content for users.
Therefore, when you study customers, you deliver a better user experience. In turn, by providing an enjoyable experience, more people get attracted to your website, causing the SEO ranking to improve.
Also, UX research uncovers certain factors that affect how users interact with a website. For example, negative elements like slow website loading speed could discourage people from using the site. Naturally, this will affect your SEO ranking.
Without UX analysis, your product won’t satisfy the needs and expectations of consumers. When this is the case, Google, Bing, and other search engines won’t consider your website beneficial to the user, resulting in low rankings.
Various tools help UX researchers conduct their study effortlessly and efficiently. For instance, Maze, one of the best UX research software today, helps establish effective research practices for SEO.
This section discusses UX design elements that help boost search engine optimization ranking.
Users always complain about waiting for a slow-loading website. But this is discoverable through UX research. If a website takes too long to load, customers will exit the page. This is because most people lack the patience to wait for a slow page to load, and each passing second increases the bounce rate.
There are several causes for slow page speed; for instance, a user might have a slow internet connection. However, even if you cannot control this, ensure your website is fully optimized to have the fastest loading time possible.
Optimize the site's speed by minimizing file and image sizes. Also, ensure the website has as few server requests as possible. The preceding will make the website load as fast as possible, making it easy for users to interact easily with your website.
Additionally, input call-to-action (CTA) buttons in strategic places on the website. However, you must ensure these CTA icons respond as fast as possible. So, when a user clicks the call-to-action button, it should immediately produce the corresponding page.
The number of people using mobile phones is constantly increasing daily. More than half of web traffic comes from mobile phones; more people use their smartphones to access websites.
As a result, a website must be mobile responsive; otherwise, the company will lose many users. Also, when a site is mobile responsive, customers can access it from anywhere.
On the other hand, if it is not responsive, it can significantly hurt SEO rankings. So you must optimize your website.
When carrying out UX research, find out the various types of mobile devices and operating systems your clients use and ensure your website is compatible with them all. Google’s Mobile Responsiveness Test is a tool Google uses to assess the mobile responsiveness of every website. You can also use this program to test your site’s mobile responsiveness.
Have you ever visited a website and were so confused that you did not know the next step to take? Unfortunately, this happens when the site has a bad UX design. A confusing interface or navigation frustrates users, and they will not hesitate to leave.
This is not good for your SEO ranking, as complex navigation on your website means users will not access the content they were looking for. Menus are the main element of a website’s header, and they serve the primary goal of guiding people around the site.
UX research helps you discover the features users want to access easily and quickly. After this, make the elements visible on the menu bar. It will enable users to relate to the website easily.
You can also streamline menus to reduce its complexity. For instance, include categories and subcategories to ensure users can efficiently locate whatever they are looking for.
The type of links on the website’s header depends on your business niche. So, the standard links on the menu include the following:
- Links to Home, About Us, and Contact Pages (compulsory)
- Catalog or a list of your products and services
- Sign-up or sign-in buttons
- Shopping cart
- Wishlist icon
- Blog and other resources
The text used on the website can affect the effectiveness. Text formatting and text hierarchy work hand-in-hand in helping a website remain comprehensible.
A website should be easy to understand and navigate. Therefore, text formatting distinguishes the different types of information on the site. It does this by structuring the website into bulleted points, numbered points, subheadings, etc.
Also, carefully format the website to avoid sending the wrong message. Your site designer can use many techniques to format a web page. For example, they may apply CSS and HTML styles, paragraph and character formatting, and table editing in the JSP Editor.
Social sharing is another essential framework on which UX design is built. It is an element that allows visitors to share a website’s content through various social media platforms. Also, social sharing buttons make it possible for users to promote a site.
Using social media platforms like Twitter, Facebook, Instagram, etc., helps to increase brand awareness. These outlets are readily available tools for marketing your brand. Additionally, social sharing buttons boost website traffic and promote brand consistency. Finally, the amount of social media shares, follows, etc., will significantly increase your SEO ranking.
A user input element aims to help you collate data regarding your website users. This information can later be organized and categorized for future use, and it could help you effectively target your audience. You can gather this data using forms on your website.
Some user input elements that can be used include text input, checkboxes, pagination bar, upload button, etc. These input components perform different roles in gathering, storing, and editing data.
User input elements help increase interactions between your website and users. Forms are the most common user input element used. Often, the filled form is a crucial aspect of any user’s experience on your website, and it can increase the conversion rates.
UX research plays a huge role in ensuring a user experience design is a success, and once the structure is excellent, your chances of a higher SEO ranking improves. The goal of every business is to fulfill the needs of users/customers, and with UX analysis, you can do this easily.
This article has addressed how UX research helps with SEO ranking. Also, it has gone further to highlight the UX design elements that help your website rank high in search engine optimization.