• Learn SEO

How SEO Can Assist HR With Recruitment

  • Felix Rose-Collins
  • 4 min read
How SEO Can Assist HR With Recruitment


If you are a recruiter, then optimizing your SEO could have a big impact. Utilizing SEO techniques could help you to draw potential employees to your website. It could attract candidates to see your vacancies and relevant job listings.

SEO will promote your website’s visibility on search engine results. Your site can rank higher without having to pay for ads. If your website isn’t appearing on the first page of search results, it’s likely that most people won’t know that you exist. To boost your ratings on the algorithm, you should focus on the following points.

Page Title

Your page title is the first thing that people will see when they find your website using a search engine. If the words in your page title match the candidate's query, then your website is very likely to appear in search results.

If a job candidate types “shopkeeper in Florida” into a search engine, it will look for page titles that match this phrase. If your web page is appearing on page two or lower in web searches, then you need to do some optimization so that your page title will match.

You can put yourself into the shoes of someone applying for a job and think about what they would be typing into search engines. You can also use recruitment software to track SEO metrics and track your search engine ranking.


URL stands for Uniform Resource Locator. It is simply the web address that will be typed in to find different web pages on your site. Each job listing will have a different URL. If a search term is included in the URL, this will massively boost SEO.

Try to ensure that specific job terms are included in URL’s. If your main webpage includes the word “job”, this could also be a massive help.

Keyword Density

Search engines will track keyword density. If you want to find new employees, try to make sure that keywords are included in all the right places. This means thinking about words that will be likely to appear in web searches and then including them in URL’s, in web titles, and in the content of the web page.

Using a platform such as Ranktracker makes this easy. You can find keywordsthat are going to drive traffic to your webpage. Keywords that have medium levels of search can sometimes work best. Using the right combination of keywords will help you to find the right candidates.

If web pages include links from similar websites, they will be considered to be more authoritative by search engines. A simple way of increasing your rankings is to share your job listings on social media platforms, such as LinkedIn, Facebook, and Twitter.

Think about the social media platforms that your potential job candidates are likely to be using. Share your job postings on these platforms. Always include a call-to-action on social media posts. If you want people to visit your site, you could add a button that says “click here to learn more”.

Having a strong social media presence will make it easy for candidates to find job listings. If they are already highly engaged on social media, then you have the opportunity to drive a lot of traffic to your website.

Career Page

Your career page is a vital tool for building your brand. It is essential to optimize this page. Try to include some text about the perks of working for your company. Include your company’s mission statement and make it inspiring.

Add images and videos to make it more attractive to the eye. You need to make sure that these extra touches will be mobile-friendly. You could also add an employee review section. Many candidates will be interested to read this before applying for a job.

You could add filters that can narrow down job searches. This could include categories such as salary rates, job positions, location, etc.

Convincing People To Stay On Your Website

You can convince potential candidates to stay on your website for longer by making it an enjoyable experience. If your website has a high bounce rate (the percentage of visitors who view only one page), then you may not be providing enough relevant information. Think about interesting content you could include and how to engage visitors.

Convincing People To Stay On Your Website (Image by Tim Mossholder from Pexels)

Creating Videos

Creating videos can be a massive boost for SEO. Articles and blogs can be interesting. However, videos can seem much more personal. They may encourage people to stay on your site for longer.

As a recruiter, you could post videos from managers talking about the company. You could include a video about the qualities the ideal candidate should have. You can make these videos yourself on a budget or hire a professional.

Mobile-Friendly Website

Having a mobile-friendly website is an absolute must in today’s world. Many candidates will be browsing using their phones. Your website should be available and look good on all possible devices.

If your website is being a hindrance to someone using a mobile, it is likely that you will be penalized by search engines. You can optimize images, adjust fonts and play around with finger tap buttons to ensure people visiting your site have the optimal experience.

Optimized Job Descriptions

There are many ways to optimize your job descriptions so you can reach a wider audience. Make sure you include keyword combinations. You can do this on job postings and also on your main website.

A good job description is essential for compliance with regulations. Beyond this, a good job description will help to boost your web page in searches.

Long-Tail Keywords

Long-tail keywords are longer and more specific keyword phrases. They will get a smaller number of searches each month. They can be vital for solid SEO tactics. Long-tail keywords can help you to target specific candidates for job positions. An example of long-tail keywords would be “restaurant manager in New York”.

In Summary

Optimizing SEO is crucial for any business. It helps to drive organic traffic and helps your site with search engine rankings. If you are an HR professional, it is important to optimize SEO so that you can find the right candidates that will fit the requirements of each job.

Try Ranktracker for FREE