• YouTube Marketing

How to Become a YouTuber: A Beginner's Journey

  • Felix Rose-Collins
  • 7 min read

Intro

Ever dreamed of becoming a YouTuber? I get it. It looks fun, right? Well, it is - but there's more to it than meets the eye. Think of it like learning to cook. You don't start by making fancy dishes. You learn the basics first. That's what we're going to do here. I'll walk you through everything - no fancy words, just real talk. By the end of this guide, you'll know exactly what it takes to start your YouTube journey.

Getting Started: The Basics You Need

Essential Equipment

Let's be real about gear. Your phone is probably good enough to start. I'm not kidding. Most phones these days shoot great videos. But if you want to step things up, here's what really matters:

  • Camera: Your phone is fine for now. But if you have $200-300 to spare, a used Canon M50 or Sony a6000 can make your videos pop. Just don't go crazy spending money yet.
  • Microphone: Bad sound will kill your video faster than bad picture. Grab a $20 Lavalier mic to clip on your shirt. It's way better than your camera's built-in mic. Trust me on this one.
  • Lighting: Natural light by a window is free and looks amazing. But for night videos, even a cheap $20 ring light from Amazon makes a huge difference. Good lighting makes even phone footage look pro.
  • **Computer: **Any laptop made in the last 5 years will work for basic editing. Don't stress about buying a powerhouse computer right away.
  • Internet: You need enough speed to upload videos without waiting forever. 10 Mbps upload speed is plenty. Test your speed - it's free online.

Picking Your Niche

This part is super important. You need to find your thing. Think about:

What do you talk about for hours without getting bored? That's probably your niche. Here's how to narrow it down:

Popular niches that actually work:

  • Gaming: Pick specific games or styles. Gaming is too broad.
  • How-to tutorials: People love learning. What can you teach?
  • Tech reviews: Focus on specific types of tech you know well.
  • Cooking: Maybe start with easy recipes for beginners.
  • Lifestyle/vlogs: Show your unique daily life. What makes you different?
  • Educational content: Break down complex stuff into simple bits.
  • Fitness: Share your journey, not just perfect form.
  • Music covers: Put your spin on popular songs.
  • Comedy/entertainment: Find your unique style of humor.

Setting Up Your Channel Right

Creating Your Channel

First impressions really matter here. Let's break it down:

  1. The channel name needs to be:
  • Short enough to remember easily
  • Something you won't hate in a year
  • Available on other social media too
  • Related to what you do
  • Easy to spell when people hear it
  1. Channel art needs:
  • A banner that looks good on phones and computers
  • Your face in the profile picture (usually better than a logo)
  • Colors that match your content style
  • Text that's easy to read on small screens
  • Social media handles if you have them
  1. Channel description should:
  • Tell people what you do in the first sentence
  • Use words people actually search for
  • Tell them when you post new videos
  • Share other ways to follow you
  • Sound like a real person wrote it

Content Creation 101

Planning Your Videos

Don't just hit record and hope for the best. Every good video needs a plan:

  1. Topic choice:
  • Pick something people search for
  • Check trending topics in your niche
  • Read comments for video ideas
  • Look at what works for others
  • Solve a specific problem
  1. Video structure:
  • Hook viewers in 15 seconds or less
  • Tell them what they'll learn
  • Give the good stuff early
  • Keep similar points together
  • End with something they'll remember
  1. Script tips:
  • Write as you talk
  • Keep sentences short
  • Use words everyone knows
  • Read it out loud to test it
  • Time yourself speaking it

Recording Tips

Small things make big differences:

Lighting:

  • Face a window during the day
  • Put your light above eye level
  • Avoid shadows on your face
  • Keep background lighting soft
  • Test lighting before long recordings

Sound:

  • Record in a quiet room
  • Put blankets on walls to reduce echo
  • Test audio levels before starting
  • Keep the mic close to your mouth
  • Watch out for air conditioning noise

Camera work:

  • Clean your lens (seriously, do it)
  • Keep the camera at eye level
  • Look at the lens, not the screen
  • Record short clips instead of long ones
  • Film extra footage for editing

Editing Your Videos

Keep it simple at first:

Basic editing checklist:

  • Cut out the boring parts
  • Add music (but keep it quiet)
  • Use simple transitions
  • Make text big enough to read
  • Keep your intro short
  • Add subtitles for viewers who can't use sound

Free editing tools that actually work:

  • DaVinci Resolve: Powerful but takes time to learn
  • OpenShot: Super simple to start with
  • iMovie: Great if you have a Mac
  • Kdenlive: Good for Linux users
  • Clipchamp: Works in your browser

SEO and Discoverability

Title and Description Magic

This part is crucial. It's how people find your videos:

Title tips:

  • Put important words first
  • Make it interesting but honest
  • Use numbers when it makes sense
  • Keep it under 70 characters
  • Add brackets or parentheses for extra info

Description secrets:

  • The first three lines are super important
  • Add timestamps for longer videos
  • Include relevant links
  • List any products you used
  • Thank viewers and ask them to subscribe

Thumbnail Game

Your thumbnail is your video's movie poster:

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Thumbnail must-haves:

  • Clear focus point
  • Easy-to-read text
  • Bright, eye-catching colors
  • Your face showing emotion
  • High contrast so it pops
  • Clean design that works small

Tools for thumbnails:

  • Canva (free and easy)
  • GIMP (free Photoshop alternative)
  • Your phone's built-in editor
  • Snapseed for phone editing
  • PicsArt for quick edits

Growing Your Channel

Posting Schedule

Being reliable matters more than posting daily:

Schedule tips:

  • Pick days you can stick to
  • Tell viewers when to expect videos
  • Post at times when your viewers are online
  • Have backup videos ready
  • Don't burn yourself out

Content calendar help:

  • Plan a month ahead
  • Mix up video types
  • Note important dates
  • Schedule breaks
  • Track what works

Engaging With Viewers

Building a community takes work:

Comment strategy:

  • Reply in the first hour
  • Like good comments
  • Pin helpful comments
  • Ask viewers questions
  • Thank the people who help

Community posts:

  • Share behind-the-scenes stuff
  • Ask for video ideas
  • Post polls for feedback
  • Share quick updates
  • Tease upcoming content

Buying Views

You can consider buying views to give your channel or videos an initial boost. This will help the YouTube algorithm to make your videos more reachable to your audiences.

You can buy real YouTube views to:

  • Look popular fast
  • Trick the algorithm in some way (But not always)
  • Feel encouraged by fast growth
  • Attract real viewers
  • Impress sponsors

Making Money on YouTube

Monetization Requirements

Getting into the YouTube Partner Program isn't super hard, but it takes work:

What you need:

  • 1,000 real subscribers
  • 4,000 watch hours in one year
  • Clean channel with no strikes
  • Follow all YouTube rules
  • Set up an AdSense account

Tips to get there faster:

  • Make longer videos
  • Use playlists
  • Share on social media
  • Collab with others
  • Post consistently
  • Focus on watch time
  • Keep viewers watching

Income Sources

Ads aren't the only way to make money:

Multiple income streams:

  • Brand deals (even small channels can get these)
  • Affiliate links (Amazon, etc.)
  • Your own products
  • Channel memberships
  • Super Chat money
  • Patreon supporters
  • Merch sales
  • Coaching or services

Tips for each:

  • Start with affiliate links
  • Build an email list early
  • Make special content for supporters
  • Thank sponsors properly
  • Be honest about sponsored content
  • Price your stuff fairly
  • Deliver value first

Advanced Growth Strategies

Having a proper video marketing strategy might help sellers to promote sales and earnings. However, you need to have your own content strategy depending in your niche and purpose to ensure a steep and permanent growth.

Analytics Matter

Numbers tell you what's working:

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Key stats to watch:

  • Average view duration
  • Click-through rate
  • Subscriber growth
  • Traffic sources
  • Best performing videos
  • Audience retention
  • Peak viewing times

What to do with this info:

  • Find your best video length
  • Improve your thumbnails
  • Know when to post
  • Make more of what works
  • Fix videos people click away from
  • Target the right audience
  • Plan better content

Collaboration Power

Working with others helps everyone grow:

Finding collabs:

  • Start with similar-sized channels
  • Comment on their videos first
  • Have a clear collab idea
  • Make it fair for both channels
  • Be professional and reliable

Collab tips:

  • Plan content together
  • Promote each other naturally
  • Share audiences respectfully
  • Follow through on promises
  • Stay in touch after

Common Mistakes to Avoid

Don't Do These Things

Learn from others who messed up:

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Biggest mistakes:

  • Copying others exactly
  • Using copyrighted music
  • Posting random content
  • Ignoring comments
  • Making videos too long
  • Using bad audio
  • Giving up too fast
  • Buying fake engagement
  • Not editing enough
  • Overselling products

How to avoid them:

  • Be yourself
  • Use royalty-free music
  • Stick to your niche
  • Reply to comments
  • Start with shorter videos
  • Get a decent mic
  • Set realistic goals
  • Build real engagement
  • Learn basic editing
  • Be honest with viewers

Building Long-Term Success

Staying Motivated

YouTube's a marathon, not a sprint:

Motivation tips:

  • Set small, weekly goals
  • Track your progress
  • Take regular breaks
  • Connect with other creators
  • Learn new skills
  • Remember your why
  • Celebrate small wins

Avoiding burnout:

  • Batch record videos
  • Have backup content ready
  • Take care of your health
  • Don't compare too much
  • Make content you enjoy
  • Ask for help when needed
  • Schedule rest days

Handling Growth

When your channel starts growing:

Managing success:

  • Stay humble
  • Keep quality high
  • Help newer creators
  • Save some money
  • Build a small team
  • Plan content ahead
  • Listen to viewers
  • Stay true to yourself

Growth challenges:

  • More hate comments
  • Higher expectations
  • Time management
  • Work-life balance
  • Content pressure
  • Technical upgrades
  • Team building

Final Tips for Success

  1. Just start: Your first videos won't be perfect. That's okay.
  2. Learn always: Watch tutorials. Try new things.
  3. Study big channels: See what works for them.
  4. Stay updated: YouTube changes all the time.
  5. Build on other platforms: Don't put all eggs in one basket.
  6. Take care of yourself: Healthy creator = better content.
  7. Be patient: Good things take time.

Conclusion

Starting a YouTube channel isn't rocket science. But it does take work. Focus on making stuff people want to watch. Be real with your audience. Learn from what works. Keep getting better, bit by bit. Remember, every big YouTuber started exactly where you are now. The best time to start is today.

Just make that first video. Even if it's not perfect. That's how every YouTube journey begins. You've got this!

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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