• Business Tips

How To Choose A Logo For Your Digital Company

  • Felix Rose-Collins
  • 6 min read
How To Choose A Logo For Your Digital Company


You can never underestimate the power of a great logo design for your business, especially in the 21st century of things, where attention is the ultimate currency. Brands—small and big—have built a large formidable force based on their logos alone. The mere thought that an icon, emblem, or insignia can have a sweeping effect on people who view it is completely mind-blowing.

Let’s get an insight. Take, for instance, the Swastika insignia that came to be recognized as the emblem of the Nazi party during WW2. German dictator and Nazi leader, Adolf Hitler wasn’t the inventor of this famous insignia. But through simple art and ideology, was able to sell an image of power, dominance, and terror that came to be the Nazi’s infamy.

Nazi swastika used during WW2

But looking past the negatives, it is obvious how logos can tell a story better than a thousand words put together. As a digital company, you need to invest substantially into getting a kickass logo design for your brand as your success and failure are ultimately hinged on that.

Let’s learn a bit about logos and what they do for your business for the topic: How to Choose a Logo For Your Digital Company. Here, we will discuss the different types of logos and tips to help you pick the right one for your business. Read on…

A logo is an emblem, a graphic design, or a symbol that serves to convey your business’s identity and vision to the public. Logos can be in the form of texts, images, shapes, or a combination of the three. In summary, you can say a logo is simply a visual representation of who you are as a corporate entity.


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But mind you, your business logo is not your brand. A brand is a collective of the public’s general perception, experience, and reputation of a business. Interestingly, logos are an integral part of your brand—more so—a tangible graphic expression of your business. It is, in summary, the cornerstone of every brand.

Knowing the benefits of having a logo is crucial to choosing the right one for your digital business. Let us look at the eight main benefits of logo design for digital brands and businesses.

  • Your Customers Generally Expect it: It goes without saying that the logos go in line with the modern expectation for every brand’s identity. Without a logo, you are almost without form and people will not recognize you whether or not you have a great product or service. In summary, every market generally expects you to have a logo for easy identification.
  • Logos are Attention Grabbers: A logo is the first thing people see when they come in contact with your business. Considering that the average attention span of the average internet user is at an all-time low, it is important that you have an outstanding logo to quickly grab the attention of your potential customers.
  • Makes a Strong First-time Impression: You are most likely operating in a space filled with businesses competing in the same niche as you. It is a tight race, so you’ve got just a few short minutes to create a powerful first-time impression on your would-be customers. This is why you need to invest in great logo design. As we said in the earlier part of this article, “a logo tells a brand’s story better than a thousand words put together.”
  • It is the Basic Identity of Every Business: You must understand that logos are very powerful in the grand scheme of things. They are the foundation of every business’ identity. It is the first thing people remember when they think of your business. A wack or poorly designed logo is not easily remembered and can kill your brand’s image.
  • Logos Separate You From Competition: Logos are a great way to stand apart from the competition. Even when you operate in a niche filled with competitors, just having a logo establishes you as a force within that space. People recognize your brand and engage with you based solely on what your logo says about it.
  • It Strengthens Brand Loyalty: The more people engage with your brand and enjoy your service; it is relatively easier to gain their loyalty especially if you have a great logo. Your logo, in essence, becomes the complementary card to keep them coming back.

What Are the Different Types of Logo Designs?

So far, we have discussed what logos are and their benefits for digital businesses. Now, let us look at the different types of logo designs. Typically, there are many types of logo designs, but here are six of the most popular ones:

1. Wordmark Logos:

This type of logo makes a keyword the center of its design. With the use of special fonts, it boldly represents the brand, usually with the name of the business or company. It also employs the use of a bold color or a combination of different colors to highlight the keyword or phrase. Take for instance Google or say FedEx.

Wordmark Logos

2. Lettermark & Monogram Logos:

Just like wordmarks, lettermarks rely on the use of the company’s acronym in developing a logo design. The courier company, DHL, might come to mind. It is an often smart and memorable way of representing a company’s identity. Other common examples include HBO (Home Box Office), HP (Hewlett Packard), and IBM (International Business Machine).

3. Symbolic Logos

Symbolic and abstract logos make use of a symbol or graphic icon to represent the brand. The interesting thing with this type of logo is that the symbol used may or may not have anything to do with the services offered by the brand. Many notable examples include Apple (bitten apple fruit), Twitter (flapping bird), etc.

4. Abstract Logos

These ones are symbolic by design but are a bit abstract in their meaning. But they have an even bigger effect on people because of their larger-than-life appeal. Examples are Nike’s swoosh sign and the Nazi’s Swastika sign.

Abstract Logos

5. Emblem Logos

Emblem logo designs are typically associated with car brands that want to establish a scorecard of confidence and trust with their customers. Emblem logos make use of a shield to frame or encrust their company’s insignia. Two major examples are Benz and Toyota.

6. Mascot Logos

Mascots usually have a hilarious twist to them and people will identify with a good mascot simply for its parodist representation in business fanfare. They are generally associated with friendliness, fun, goofiness, and overall family time. It is a no-brainer why many food and snack franchises adopt them as part of their logo designs. Some common examples include KFC, Wendy’s, Cheetos, etc.

Mascot Logos

How Do You Choose a Logo for Your Digital Company?

Now, down to the main course: how to choose a logo for your digital company, let us analyze 5 factors to be considered when picking and designing a logo.

1. Understand Your Brand

You must first understand your brand and everything it stands for. This is very crucial in the long line of things. Every business has its vision, mission, and overall values system. So it is only right that these three elements are incorporated into the logo design process. For instance, you can’t have the same concept for marketing agency logos as you would a food franchise. You get the idea…

2. Plan for Mobile

Secondly, as a digital brand, one of your main campaign strategies should be centered on mobile. Apps are the new deal and marketers know their importance in the modern digital context. It is no wonder then why logo designs have taken a new dimension in the world of apps. It is the first thing people see when they come in contact with your mobile app. You must invest a great deal here to ensure your app stands out in a sea of many.

3. Choosing a Suitable Font

Typography forms an integral part of any logo design. It embodies your vision as a business and goes far to also give it the desired personality that you want to be remembered for. Some companies have even testified that they saw a 20 to 30% leap in profit just within a few short weeks of changing their logo fonts.

4. Make the Right Use of Colors

Colors in this context cannot be overemphasized. They play a powerful role in selling your brand a long way to potential customers. Colors, in fact, are the visual bedrock of every brand’s identity as people tend to be swayed emotionally by a rich display of relevant color shades. Therefore, your colors should match your vision for the brand.

5. Communicate Intimately With Your Designer

Lastly, after you’ve taken all the above into consideration, a thorough and comprehensive discussion has to ensure between you and your designer. You must be able to communicate the vision for the company as well as every single element that goes with it to the designer. This way, both of you can be on the same page and there is no confusion along the way.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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