Getting your brand to be known in the digital space requires an effective SEO strategy. Every brand needs actionable SEO practices to strengthen its digital presence. Here’s why.
Organic search is responsible for 53% of trackable searches online as opposed to paid ads and other searches. Of these searches, about 68% of organic click-through rates go to the top three ranking websites.
Here’s an illustration from a 2022 research.
(Image Source: FirstPageSage)
This makes organic search vital to marketing.
How easy is it, though, to rank that highly and have access to this large number of people online? What are some practices you need in your SEO marketing strategy that will set your brand apart?
Let’s find out in the next section.
Practices To Include In Your SEO Strategy
Every business with an online presence is competing for the highly sought-after organic search rankings. Follow the right SEO practices to write blog content. Matter of fact, content created and shared online is projected to grow to over 180 zettabytes come 2025.
(Image Source: Statista)
This makes organic marketing very competitive. Therefore, for more effective marketing campaigns, here are practices you need to incorporate into your SEO strategy.
Add Videos To Your Content
More and more people prefer to watch videos rather than read content on the internet. If you can offer your audience video alternatives to your written content, they’re more likely to spend more time on your site.
Having transcribed captions on your videos also helps, as it enables your audience to view your videos on mute.
Include a Podcast Section On Your Website
Podcasts have grown popular lately due to their convenience. They make for an easy yet educational pass time as one can listen to them on the go.
You can have industry experts speak to your audience on these podcasts, about your products and related issues. This also helps create trust within your audience.
Optimize For Google Snippets
While optimizing content for organic rankings, don’t forget to optimize for featured snippets. Of the content that ranks high on Google, the ones that win the featured snippet have the highest click-through rate.
Here’s proof from recent research.
(Image Source: FirstPage Sage)
One easy way to establish your business as an industry expert is through well-thought-out webinars.
Remember that for whatever subject you choose to discuss, you need to be highly knowledgeable and use reliable webinar software. This way, you’ll build trust in your brand.
In what ways can you create an SEO strategy that’s specific to your business? Let’s take a deeper dive.
3 Ways To Make Your SEO Strategy Effective
Here are three fire ways that will make marketing your business easier.
1. Know Your Audience and Their Search Intent
Optimizing your search intent includes using data-driven strategies to identify your target audience's needs. This involves knowing how they search online for solutions that you offer.
The aim is to direct their searches right to you. And when you do, give them a solution that matches their expectations. This marketing strategy involves several practices.
This SEO strategy helps you identify exactly what words people are looking for online that relate to your brand. With the help of tools such as Semrush, Ranktracker, and Ubersuggest, you’ll know which keywords to prioritize.
A simple keyword research on Semrush would look like this.
(Image Source: Semrush)
Optimize your headings:
This involves including the main keywords in your title and a few headings.
When using images in your content, rename them to describe your post. This way, the image will be easily found online, therefore increasing your SEO rankings.You can leverage image compression software to compress heavy post images.
Optimizing for semantic keywords:
This keyword research practice optimizes for words related to your main keyword terms. It’s effective just as long as you stick with the same subject.
2. Maximize Content For Conversion
After capturing your audience’s attention, the next course of action is working towards retaining them. Here are SEO strategies that will keep and ultimately convert your consumers to regular clients.
92.6% of internet users globally access the internet via their mobile phones. Therefore, every digital marketing strategy must optimize its content for mobile phones.
(Image Source: Statista)
Another SEO strategy would be to create a content schedule and stick with it. This way, your audience receives content at set intervals without fail. This helps build trust and loyalty within your consumer base.
Quality and engaging content:
What makes your content quality is its uniqueness, accuracy, and timeliness. Part of it is also updating and revamping your old content, e.g. for more current statistics or to incorporate new SEO guidelines.
Your content also needs to speak to your audience interactively.
You could use videos, infographics, screenshots, and images to improve your content interactivity.
3. Don’t Forget Technical SEO
Besides search intent and quality content, you shouldn’t overlook the technical aspects of SEO. These include.
Having backlinks to your website increases your traffic and builds your site’s credibility. Therefore, you should always aim to have backlinks from pages relevant to your content, and those with high credibility and domain ratings.
Once you have a keyword you’re trying to rank for, find which sites are ranking highest for it. Analyze their backlinks and keywords usage to see what works and what you could do differently.
Some tools make these comparisons easy. For instance, simple backlink analytics would look something like this.
(Image Source: Ranktracker)
Linking to relevant internal blogs or resources is also an effective SEO strategy marketers can use to promote their brand. This encourages site visitors to access more content aligned with their interests easily.
Ensuring your users have a great experience on your site should be a part of your SEO strategy. This includes optimizing your website for easy navigation, fast load time, and structural appeal.
Which SEO Strategy Will You Try First?
A good SEO strategy should reflect positively on your digital marketing metrics. It needs to not only make search engines find you but also turn your prospects into clients.
Depending on your business type, pick any of the above SEO practices and tailor them to your marketing needs. Luckily, with SEO, you’ll easily track your performance and prove if the practice you pick is working.
All the best in creating an effective SEO strategy that works!
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era. Here is her Twitter.