• ECommerce SEO & Link Building

How to Do eCommerce Link Building Right

  • Felix Rose-Collins
  • 7 min read
How to Do eCommerce Link Building Right

Intro

When it comes to ecommerce link building, you need to get several things right. Know that as you improve the link profile and its auhority you will be able to get better rankings for the keywords you are targeting and consequently improve your search presence.

Being able to master link building can bve the deciding factor betwewen success and failure in the world of link builidng.

Here’s what to know of first before you identify a good opportunity to prospect for link building:

Authority

A link’s authority is determined by the strength of its backlink profile. Think of all the links pointing to the website’s different pages. A link with high authority generally comes from an authoritative website that has already earned a lot of trust from Google, be it from people, RDs, etc., and hence gets more links.

Think of the authority as the strength of the backlink’s effect on the referring domain. This is labeled as Domain rating or domain authority. For example Ranktracker currently has a domain rating of 69 which is a great DR.

Relevance

Link relevance is also important because it tells Google what your site is about and many websites tell us the same thing. Relevant links also direct potential buyers to the content they’re most interested in. That’s why it’s crucial for niche-based content marketing.

Google indexes your site based on its on-page SEO and content to determine what it is about and connects that information with the inbound links pointing to your site.

Other Factors

A link can add value if the linking page gets high traffic as well as rankings. Traffic is good for ecommerce sites because it generates revenue and the more people visit a landing page the more referral traffic you get to your site.

A contextual link is a link in a paragraph that’s relevant to your target link. You can place these as sidebar links or footer links.

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Also, you want links to come from indexed pages. It takes time for Google to index pages so keep track of your links at all times.

Finally, you want your links to be placed on indexed pages. If you get a link from a page that’s not on Google, Google doesn’t see that link. There are several business process automation tools that you can use to automate some aspects of link building and improve your rankings with little effort.

Made in Cookware is a new site founded in 2017 and saw a sharp quick growth from 2018 to 2019 as the number of links increased. It gets 33000 visitors a month.

Made In Cookware is a small but growing ecommerce store that sells quality direct-to-consumer cookware.

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As an ecommerce site, depending on your niche, perhaps these are some of the keywords you want to rank for

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  1. Cookware
  2. Ceramic cookware
  3. Stone-coated cookware
  4. Hard steel knife
  5. Carbon steel frying pan

I have listed keywords Made in Cookware ranks for to give you a better idea.

What makes Made in Cookware different?

  • The brand had growth in organic traffic in two years.
  • The site ranks for saucepan and other specific terms.
  • Has an active blog that gets plenty of links for relevant no product-based keywords.
  • The website gets links from high DR sites like the ABusiness Inside

These are some of the ways to tackle the challenges of ranking ecommerce stores. You should have great quality linkable content.

Here are eight strategies you can use to build backlinks for ecommerce.

1 Create Linkable Assets

A good way to get links is by adding a blog to your site. Fill that up with interesting content and then reach out to people to link to these articles. For example, if you have a startup development company, you can tell people more about the MVP process. Pass on the positives of the referrals toward higher converting pages.

madein

The key is to sit down and discover the kind of content that makes sense to write and get links for. Try narrowing down the top pages by links for your site on Ahrefs. Continue doing this for more sites and you get potential assets.

Now as you get more and more ideas, you need to create better content than what you find on competing pages, This increases the odds of people linking back to your resource favoring you over others.

You can become more in-depth, add media, or add more research to make content more interesting.

2 Types of Linkable Assets

Create tools and or widgets

Widgets are powerful ways for you to attract referral traffic to your site with targeted outreach. If you're a fitness site you can create a weight loss calorie calculator or a Keto calculator. First, acquire links by reaching out to sites that are linking to broken calculators.

Create In-Depth Guides

In-depth guides refer to topics related to your niche that you can get backlinks from. With your guides to cookware or cooking, you can get 1000s of free visitors.

3 Create FAQ Pages

FAQ pages act like resources that are created in a way to provide solutions to problems in the industry. They begin attracting links in a different manner.

With FAQs instead of doing research the aim is generally to rank the page on Google for multiple long-tail keywords. When people begin searching for these queries, they see your post. The visibility of these pages plus the fact that they aim to solve problems mean the post will get shared on social media and people begin to use these pages as references that you attract links to. This is a good example of a resource page on customer service outsourcing that gives you indepth insights into what’s available out there.

4 Create Niche Edits

Niche edits are a powerful link-building tactic. But almost always you need to pay for these links. The speed with which you get these links makes the investment in them worth it.

Example - An ecommerce store that talks about keto supplements can reach out to health websites and ask these sites to link to it.

The number & types of links you get is severely limited by your monthly link building budget. Be careful to never get links from spammy websites.

5 Digital PR

Digital PR is another fantastic way to get links from authority websites. It can be a little difficult to pull off. But you need something that attracts the attention of journalists. Think of digital PR as a big project to manage.

Roundups

Get your product featured on site roundups to get links. Search for sites and blogs that cover your industry and ask them about getting featured in future articles.

You could send your product to fashion blogger to get these links.

6 HARO

If you have the time, something like HARO can help you get links from journalists. You get hundreds of requests from HARO from journalists looking for a specific quote. Here’s what I do. I filter requests for my specific industry and answer requests relevant to that industry.

Several people did this really well and got links from Marketwatch, Businessinsider, Entrepreneur, Cloudways, and other DR 80 and 90 websites. Add this strategy to the mix and dedicate an hour a day to answering relevant journalist queries.

If you look at 1Click VPN’s backlink profile you can see that there are plenty of digital PR links they got from HARO outreach. (It’s a blisteringly new site but generates 5000 monthly visitors solely on the back of great link building)

That’s another example to copy.

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Discounts

Discounts are another great way to get links.

However honor these discount codes.

Sometimes these discount pages become one of the highest-linked pages to the name. Namecheap does this wonderfully and their discounts page is one of the most linked-to pages on the website.

You also see that the page gets referrals from sites that qualify for the discounts.

7 Get Influencers for Product Reviews

If you google any product on YouTube chances are you get at least one review of this said product. Contact bloggers and other sites in your niche and offer them to review your product. What they ask will depend on who they are. A small-time blogger is often happy with the product. This can be a good deal depending on what the product costs you. Tocmly with guidelines these sponsored reviews should be marked as such and have the sponsored tag on them.

If you want do follow links find sites that are willing to review the product and link to that way.

8 Unlinked Brand Mentions

When people mention your brand online, they often ignore adding your link. Sending a follow-up email about that will often lead them to comply. Reach out to the site owner and ask them to link to your site and they will most likely listen to you. Set up a Google alert for your business and tell them when someone publishes a page with your name on it. Adjust the alert settings based on the language, source, region, and how frequently you want the email.

9 Make Shareworthy products

Another effective link building strategy is by either creating products shareworthy or the site itself having unique features that make it shareworthy. Getty’s Image Embed feature gives users 50 million images for free.

This made it share-worthy to potential customers.

Coca-Cola’s share a Coke campaign was extremely successful in getting people to share the bottles with others and create social media content. embed images

This helps you drive traffic to your landing pages.

This gives you more links to pages that matter.

10 Provide free product samples

Offering free product samples, gives you additional coverage, traffic, and engagement.

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Work with influential bloggers in your industry and conduct research on other bloggers they work with and which competitor products were reviewed online.

Do this with the help of Ahrefs and find links to competitors from blogs that review products. You can also conduct a “product name + review” search online.

There are many blogs that give a good review of men’s beard oil identifying the pros and cons of the sampled products and helping interested buyers make well informed decisions.

Author bio: George is a blogger and writer at Kamayobloggers, a site he began to share cutting -edge marketing insights.

Felix Rose-Collins

Felix Rose-Collins

Co-founder

is the Co-founder of Ranktracker, With over 10 years SEO Experience. He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

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