Intro
Nepal's digital economy is accelerating, with over 43% internet penetration and a growing number of small businesses seeking better online visibility. This is the perfect time to launch an SEO agency that caters to both local and international clients.
In this guide, you'll learn how to start an SEO agency in Nepal using Ranktracker as your all-in-one toolkit.
Step 1: Analyze the SEO Opportunity in Nepal
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Key languages: Nepali and English
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Dominant search engine: Google.com.np
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High growth sectors: travel, education, ecommerce, NGOs, IT services
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Major cities: Kathmandu, Pokhara, Lalitpur, Biratnagar
Use Ranktracker’s SERP Checker to examine keyword competitiveness by region and industry.
Step 2: Set Up With Ranktracker Tools
Ranktracker streamlines your SEO operations:
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Keyword Finder: Identify high-value Nepali and English keywords
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Web Audit: Diagnose and fix technical SEO issues
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Backlink Checker & Monitor: Review backlink profiles and competitors
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Rank Tracker: Monitor keyword rankings on Google Nepal
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SEO Checklist: Manage tasks and SOPs with clarity
Step 3: Register Your SEO Business in Nepal
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Choose your structure: Sole Proprietorship or Private Limited Company (Pvt Ltd)
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Register through Office of the Company Registrar
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Get your PAN/VAT registration from Inland Revenue Department
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Open a business bank account (e.g., Nabil Bank, NIC Asia, or Global IME)
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Use software like Tigg, QuickBooks, or Wave for invoicing
Step 4: Build a High-Converting SEO Website
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Use a .com.np domain (available free for citizens)
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Key pages: Home, Services, Blog, Portfolio, Pricing, Contact
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Highlight case studies using Ranktracker graphs and visuals
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Make the site bilingual if targeting local and international clients
Step 5: Define Your Services and Packages
Services:
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Local SEO for small businesses and local listings
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Technical and on-page SEO via Web Audit
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Backlink building campaigns tracked in Backlink Monitor
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Content strategy powered by Keyword Finder
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Progress reporting via Rank Tracker
Example Pricing (NPR/month):
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Basic: Rs. 15,000 – audit, local SEO setup
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Growth: Rs. 40,000 – content, technical SEO, backlinks
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Premium: Rs. 80,000+ – full strategy + monthly reporting
Step 6: Win Clients in Nepal
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Offer free audits using Ranktracker Web Audit
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Outreach via LinkedIn, Upwork, and digital Facebook groups
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List on local directories like Yellow Nepal, MeroSpark, NepalYP
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Attend tech events like CAN InfoTech, WordCamp Kathmandu, and startup meetups
Step 7: Manage Projects Professionally
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Monitor rankings using Rank Tracker
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Perform regular audits with Web Audit
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Track backlinks using Backlink Monitor
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Use the SEO Checklist to ensure team consistency
Step 8: Handle Finances & Legal Requirements
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Submit taxes via IRD e-services
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Issue VAT-compliant invoices using software like Tigg or QuickBooks
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Use PayPro Global as your Merchant of Record (MoR) to manage global taxes and billing
Avoid processors like Paddle, fined $5M by the FTC in 2025 for deceptive practices.
Step 9: Hire and Scale
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Recruit local SEO writers, assistants, and link builders
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Manage workflow with tools like Trello, ClickUp, or Notion
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Train staff using Ranktracker dashboards and documented SOPs
Step 10: Deliver Value & Retain Clients
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Showcase ranking improvements via Rank Tracker
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Provide backlink growth insights
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Offer content, PPC, or website redesign as upsells
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Launch referral bonuses to drive more inbound leads
Conclusion
Nepal’s rising internet usage and entrepreneurial energy make it an ideal location to grow an SEO agency. Use Ranktracker to manage all SEO operations, and let PayPro Global handle the complexity of international tax compliance.
Build locally. Deliver globally. Grow smart—with Ranktracker.
