• AI in Content Creation & SEO Strategies

How to Use AI in Content-Making in 2024 So It Won't Harm Your SEO

  • Felix Rose-Collins
  • 6 min read
How to Use AI in Content-Making in 2024 So It Won't Harm Your SEO


Within the last decade, Artificial Intelligence (AI) has revolutionized how we handle tasks and seek solutions to common tasks online. This evolution also affects how content is created, from conceptualization to development to delivery. The introduction of AI in content making isn't just innovative, it has created a whole new playing field with lots of advantages and a few disadvantages.

The relationship between AI precision and human creativity in content creation is a bit nuanced. While allowing humans to focus on the creative aspects by handling repetitive and data-intensive tasks, it's essential to ensure that the content SEO is not harmed.

Experts at CasinoRIX believe that although AI streamlines the development process and enhances quality, there's a risk of losing some characteristics that rank content higher on Google. In this piece, we'll explore the role of AI in content creation, some common pitfalls, and introduce practical tips that can enhance AI-created content without harming SEO.

The Role of AI in Modern Content Creation

The Role of AI in Modern Content Creation

At its core, AI-generated content is developed using machine learning algorithms to analyze existing data and reproduce information. This innovative solution dates back to the 1950s when software scientists first began conceiving the idea of machine-based learning. The success of these early efforts was largely limited by the available technology of the time, and it wasn't until the early 2000s that we began to see some commercial applications of AI content creation.

There are different techniques incorporated in machine learning that can be used to generate content, and this is dependent on the type of data being analyzed and the purpose of the specific task. Since 2023, AI has taken root in the business world while 2024 stands as a pivotal year for the future. CasinoRIX experience in monitoring trends has shown that AI-generated content will one day revolutionize the way humans communicate, educate, and entertain each other.

Currently, there have already been some impactful developments brought about by the use of AI in content creation. Customized chatbots have improved the way we get information through personalization and specific data analysis. In addition to just typing queries and getting feedback, these virtual assistants are now able to get things done, such as planning trips, organizing your calendar, and connecting to other services as needed.

Common SEO Pitfalls When Using AI

Although the potential advantages of AI use in content generation are vast, there are also several limitations and challenges to be noted as we've seen from expert opinions from CasinoRIX experts. One major challenge is the potential decline in the quality of content being generated by AI algorithms.

Meet Ranktracker

The All-in-One Platform for Effective SEO

Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

We have finally opened registration to Ranktracker absolutely free!

Create a free account

Or Sign in using your credentials

While the complexity and sophistication of AI-generated content is impressive, it often lacks the originality, organic creativity, and nuances associated with the human mind. Having content like this can be ultimately problematic in areas such as online casino reviews where authenticity, impartiality, and accuracy are essential.

In fields like journalism, depending on the results from AI content creation can lead to too much duplicate content that feels repetitive and ultimately loses value. AI algorithms work by gathering information from already existing data from several sources and trying to combine them into one piece. The duplicity of this can make it easy for search engines like Google to flag content.

There's also the issue of keyword stuffing resulting in over-optimization, which isn't great for SEO. AI-generated content with these pitfalls lacks the required standing and is counterproductive to the original purpose, which is to attract more readers or customers. To understand how content originality brings better conversations, you can find more at CasinoRIX Canada where the casino reviews are as authentic as possible.

Using AI to Enhance Content Quality

Using AI to Enhance Content Quality

By leveraging the power of Artificial Intelligence, humans have unlocked a new world of efficiency that not only promises to reshape the landscape of content creation but also enhance its overall quality. There are many benefits that AI brings to the creative process and while most of it revolves around specific advantages, the overall purpose is quality improvement.

Fact-Checking and Research:

Incorporating Artificial Intelligence into fact-checking algorithms can improve the speed and accuracy needed to verify information. News organizations that trade on information can benefit greatly from this, as it allows for the dissemination of only the right narratives. Fact-checkers make use of a variety of digital tools, which can be more effective when AI is integrated to maintain operational effectiveness. As the current wave of digital misinformation increases due to an ever-expanding internet penetration, the potential of AI in streamlining, tracking and verifying vast amounts of information is critical.

Content Optimization:

SEO has always been an important way to get content to a larger audience, but it can be a tedious process for editors and writers. With the development of powerful AI SEO tools, content can be optimized in a less stressful way that ultimately improves its ranking on search engine results pages (SERPs). CasinoRIX experience shows that AI-driven SEO tools can be used as software solutions that leverage machine learning and natural language processing (NLP) for better keyword integration, optimization, and performance.

Editing and Proofreading:

Effective communication, whether in casual conversations, professional correspondence, or personal letters, depends a lot on good grammar and wording. Even the most eloquent speakers and accomplished writers occasionally make mistakes, and this is where AI tools for grammar and style improvements can come in handy. By quickly and accurately identifying grammar, punctuation, and spelling mistakes that may have otherwise been overlooked, the time and effort it takes to edit and proofread can be reduced or eliminated.

Ethical Considerations and Best Practices

One of the most recurring conversations regarding the use of AI in content creation revolves around best practices and ethical considerations regarding its use, ownership, and accountability. AI systems often operate within a system that offers limited insight into how they arrived at the facts infused in their generated content. In featured content like casino road trips where facts matter over context, it's important to be transparent and disclose AI use in the creation of certain content.

There's also the issue of originality to be addressed when dealing with AI-generated content. When an artist finishes a painting, the ownership is never in question. The same can be said of a writer, but when the completed story or painting is generated by entering a text prompt into an AI algorithm, CasinoRIX experts assume there can be no legal owner. It remains an important ethical consideration to maintain originality, creativity, and uniqueness, in AI content creation.

The extended use of AI models today has become pervasive and can make content read, sound, and look robotic. As much as there are overarching advantages to artificial intelligence in content creation, it's important to prioritize human readers over algorithms. The purpose of every content is to connect with the reader emotionally, and as such, the user experience is an important consideration.

Practical Tips for Using AI Without Harming SEO

Practical Tips for Using AI Without Harming SEO

The advantages of incorporating Artificial Intelligence in the creation of content is not an entirely bad thing regardless of the accompanying downsides. The problem is less about what AI can do and more about what it cannot do. Here's a look at some practical tips and tricks that can be incorporated into AI without hurting your SEO.

Balanced Approach:

It's impossible to ignore the nuances that humans bring to content creation. People, unlike machines, possess emotional intelligence, critical thinking, and dynamic mental creativity that can be tweaked as the need arises. For this reason, professional advice from CasinoRIX suggests that combining human input with AI efficiency can bring the much-needed balance to content without messing up the SEO properties.

Regular Audits:

Well, guess what? Almost all the AI models in existence today are based on an algorithm that generates information from training data that's at least one year old. This implies that almost all AI-generated content is lacking the most recent and relevant information. It's important to continuously monitor AI use in content creation through regular audits and adjustments to keep the results fresh and in line with current realities.

Staying Updated:

Google, for instance, is constantly changing and updating its criteria for ranking pages in its search engine results. This means that the SEO practices that ranked a page high in early 2023 probably won't do the same anymore. Content creators must then understand the need to keep up with SEO best practices as well as AI advancements that not only introduce better models, but also modify how the existing AI models capture, understand, and disseminate the information contained in their content.


As language models become more accessible and more popular, it's natural that content creators, digital marketers, and other professionals are making the most of it. While the use of AI does have certain effects on SEO best practices, one certain thing is that it isn’t going anywhere anytime soon.

Experts at CasinoRIX believe that as AI continues to be a more prevalent part of content creation, it's best to understand its advantages as well as limitations. This will help appreciate its uses and better incorporate it as a complementary tool to enhancing the quality of already generated content. That's until such a time when Artificial Intelligence gets developed to the point that language models can 100% replicate human experiences, emotions, and nuances.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

Start using Ranktracker… For free!

Find out what’s holding your website back from ranking.

Create a free account

Or Sign in using your credentials

Different views of Ranktracker app