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How Visual Content Can Boost Your Website SEO

  • Andre Oentoro
  • 3 min read
How Visual Content Can Boost Your Website SEO

Intro

In this digital era, most companies have started implementing content marketing strategies to compete in the business world. In this case, visual content has become one of their favorite content in reaching a wider audience.

Several visual contents are often used to attract audience interest, such as images, illustrations, infographics, videos, and so on. Visual content will be predicted to be one of the most effective strategies for content marketing in the future.

This can have a good impact on Google's assessment of your website. Thus, this can be the best strategy for those of you who want to optimize your website to rank in the top search engines. Here are some reasons why visual content can boost your website's SEO.

1. Improves Readability and Interest

Visual content is the most desirable content because it is presented with attractive visuals, and is easier to read and understand. In other words, It can increase the readability and interest of your audience to stay longer on your website and look forward to more content.

It will offer viewers a better experience. Many content creators use visual content to attract viewers' attention effectively. According to research, 73% of content creators prioritize visually engaging and engaging content.

This makes visual content more interesting than written content which for some people who do not have the time and energy to read the entire text. It can be the reason why your audience leaves and does not stay long on the website.

As a result, it can increase your bounce rate which can harm your SEO practices.

Take this HVAC Salary Guide from Jobber, as an example. It incorporates several engaging visual elements including original photos, graphs, and even an interactive map that helps keep readers interested and engaged.

2. Google Process Content Visually

Visual content might be the content that Google likes and can easily attract visitors to visit your website. The function of visualization in the content itself is not only to decorate the appearance of the content.

Visualization is also useful for strengthening the message we convey so that it has the opportunity to provoke audience engagement and be able to reach a wider audience. For example, a restaurant menu without any images won’t persuade customers to buy your dishes. However, you need to know that the Google Algorithm needs to process visual content by matching visual content with other images.

Google has several ways of searching for images, including matching shapes, metadata, embed code, and other elements in other images and linking them all together.

So, before you include visual content on your website, make sure you optimize all your visual content by adding alt tags and providing relevant titles. This can help Google to detect your content as credible and good content.

Google Process Content Visually (Image Source: Unblast)

3. Keep Visitors Stay Longer on Your Site

Visual content has been proven to make your visitors stay longer on your site. This can increase your average wait time and also reduce your bounce rate. Because both are considered important SEO assessments which will determine the ranking and SEO performance.

One of the most favorite visual content among marketers is video content. Marketers use video marketing as one of their marketing strategies to increase website visitors by placing video marketing on the start page of the website.

This has proven to be effective in making your audience stay longer on your website. According to the latest statistics, the average website visitor spends 88% more time on pages with videos. Thus, this can have a good effect on the Google raters of your website.

Several types of video marketing are often used and proven to work effectively to put on your landing page, such as explainer videos, testimonials videos, whiteboard videos, etc. That's because visual content provides information in a more digestible and engaging way.

Backlinking remains one of the most important strategies for improving your website's SEO. This is useful for increasing the authority of your site so that Google can assess your website as a credible website.

In this case, visual content can help you get more high-quality backlinks in a short amount of time because they are very easy to share.

Infographics, for example, are visual content that has the potential to provide you with high-quality backlinks. This is because Infographics provide your audience with interesting information in the form of data, tutorials, etc.

It's no wonder that infographics receive 62% more backlinks than any other content.

Takeaway

In this digital era, most people are looking for content that is easy to understand and interesting. This is where visual content appears to help the audience get valuable information with attractive visuals.

Visual content can not only attract the attention of the audience but can also be a powerful weapon for you to improve your website SEO.

For the reasons I mentioned above, now you understand that visual content plays an important role in building your SEO website. So what are you waiting for? it's time for you to act to create your visual content.

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