• Digital Marketing & Online Security

Is It Worth Using VPN In Your Digital Marketing Practices

  • Felix Rose-Collins
  • 8 min read
Is It Worth Using VPN In Your Digital Marketing Practices


Digital marketing refers to advertising and marketing efforts that use electronic devices and the internet. It includes a wide range of platforms and channels such as search engines, social media, email, websites, etc to promote products and services.

digital marketing

Some key benefits of digital marketing include:

  • Global reach - Digital marketing allows businesses to connect with customers around the world.
  • Measurability - Detailed analytics help track the performance and effectiveness of digital campaigns.
  • Cost effectiveness - Digital channels tend to be more affordable than traditional media.
  • Personalization - Data and tracking allows for customized and targeted messaging.
  • Innovation - New technology enables creative digital marketing techniques.

Common digital marketing channels:

Search Engine Optimization (SEO)

The process of optimizing content and websites to rank higher in search engines for relevant keyword searches. Some tips include:

  • Conduct keyword research to identify terms your audience is searching.
  • Optimize web pages with those keyword phrases.
  • Create shareable content that drives website traffic.
  • Use heading tags (H1, H2, etc.) and meta descriptions properly.

Search Engine Marketing (SEM)

Paid advertising on search engines such as Google Ads. Some best practices:

  • Set specific budgets based on goals and ROI targets.
  • Continually test ad variations to improve clickthrough and conversion rates.
  • Leverage audience, intent based, and remarketing campaign targeting options.

Social Media Marketing

Promoting your business and engaging an audience on social platforms like Facebook, Instagram, Twitter, etc. Suggestions include:

  • Optimize social profiles completely with descriptions, images, contact info.
  • Post shareable content regularly using relevant hashtags for discovery.
  • Engage followers by responding to messages and comments.
  • Use paid boosting and advertising options strategically.

Content Marketing

The creation of valuable, relevant content like blog posts and videos that attract and retain customers. Ideas for great content include:

  • Educational content that builds authority like "how to" articles.
  • Entertaining or inspiring stories that connect on an emotional level.
  • Useful, actionable content that aids consumers in making purchase decisions.
  • Focus on topics your target personas have a strong interest in or need help with.

Email Marketing

Building relationships with customers via high value email content and advertising. This may include:

  • Develop segment specific email lists based on user preferences and behaviors.
  • Regular newsletters with compelling subject lines users want to open.
  • Promotional emails that persuade clicks and sales with personalized product recommendations or special email-only discounts.
  • Automated email nurturing workflows for users that join a mailing list or abandon their cart.

Why Use a VPN for Digital Marketing?


A Virtual Private Network (VPN) provides many key benefits that are extremely useful for digital marketing activities:

1. Access Restricted Resources

Oftentimes important analytics platforms or advertising channels are geo-restricted. For example:

  • Google Analytics is limited for users in Iran and Cuba. A VPN enables full access regardless of location restrictions.
  • Popular social media sites like Facebook or YouTube can be completely blocked or censored in some countries. A VPN overcomes those barriers.

2. Protect Online Identity & Data

As a digital marketer, you browse many websites and exchange valuable data online frequently. A VPN keeps your activity protected and anonymous:

  • Your browsing history and online habits stay completely private. ISPs and third parties can’t gather data about your searches or interests.
  • Your actual IP address, location, and identifiable information is hidden from the sites you interact with.
  • You avoid targeted advertising since data companies can’t add you to marketing lists without confirmed location or usage details.

3. Research Competitors

Competitive research is vital for refining digital marketing strategy. With a VPN, you can study your competition better through:

  • Checking Rankings Globally - Connect through IP addresses worldwide using server locations to check competitor ranks and analytics for different target markets.
  • Compare PPC Globally - Analyze competitor pay per click ads and campaigns in other countries to optimize bidding and expansion opportunities.
  • Study Trends Anonymously - Track trending topics on social media or popular searches without exposing your research activities to competitors.

4. Improved Connection Reliability

VPNs provide extra security features that can actually improve connection reliability like:

  • Encryption protocols add stability and reliability for accessing CMS tools and analytics platforms securely.
  • Built-in malware blocks and filters limit exposure to dangers that could disrupt access.
  • VPNs bypass local network blocks or throttling by ISPs that interfere with marketing work.

How to Choose the Best VPNs for Digital Marketing


If you decide a VPN matches your digital marketing needs, here are key factors to consider when selecting one:

1. Internet Speed & Reliability

Marketing requires transferring lots of data. Slow internet means wasted time and lost productivity. Prioritize VPNs proven to maintain fast, consistent speeds.

2. Number of Server Locations

The top VPNs offer 3,000+ worldwide server locations. This allows you to adjust IP addresses to access restricted sites or analyze rankings by country.

3. Security Protocols & Encryption

Business data requires stringent security. Be certain your VPN utilizes modern protocols like OpenVPN and at least 256-bit AES encryption.

4. Multiple Device Connections

Flexibility to secure all company owned endpoints (laptops, phones, tablets) with one subscription is very convenient.

5. Uptime & Reliability

Select a service that pledges 99% uptime backed by strict service guarantees. Check for independent audits on infrastructure and policy as proof.

6. Pricing & Plans

While cost does matter, avoid choosing VPNs strictly by lowest price. The best value plans balance affordability with high quality service and access. Due to increased competition among VPN providers prices are pretty affordable these days. Apart from that almost 90% of the providers are providing vouchers these days that are allowing you to save up to 70% off, like if you consider Nord (as it’s pretty popular these days) you can use NordVpn voucher code: 2YOFFER.

7 Jen: Business Friendly Perks

Seek out VPN partners that build features specifically to aid online businesses and digital marketers. This includes dedicated IPs, specialized protocols, advertising support teams, etc.

When comparing VPN client options for managing digital marketing securely, keep all the above evaluation criteria in mind. Weigh each carefully based on your specific needs and budget. Check trial periods when available.

Step-by-Step Guide: Setting Up a VPN for Digital Marketing

Follow this process to setup and configure a VPN designed for reliable digital marketing use:

Choose a Reputable VPN Provider

Select an enterprise level provider like NordVPN or ExpressVPN known for optimizing uptime and speeds. Focus on core features that align with marketing goals like large server networks, dedicated IPs, and AES 256 encryption.

Create a Dedicated VPN Account

Signup for a business user account to access special features. Use a work email rather than free webmail for credibility. For extra data protection, enable two-factor authentication.

Download & Install VPN Apps

Setup the VPN client software on all computers used for managing campaigns and analyzing metrics. Launch apps on iOS or Android mobile devices too. The easiest way is downloading directly from the provider’s website.

Connect to an Ideal Server

Choose a server location optimal for your first priority use case, like checking a competitor’s regional website performance. The client app makes changing server locations quick and simple.

Assess Connection & Speeds

Run internet speed checks using 3rd party testing tools through the VPN active connection, both wired and Wi-Fi. Compare against your ISP speeds to validate the VPN maintains performance needs.

Configure Kill Switch & IPv6

Enable the “kill switch” safety feature, which blocks internet access if the VPN malfunctions or disconnects unexpectedly. Also disable IPv6 to maintain private browsing. These prevent accidental data leakage.

Set Up Split Tunneling (Optional)

Activate split tunneling if you only need particular sites routed through the VPN and want local network access to remain direct. Add web services vital for marketing like Analytics, Ads, or CMS portals to the encrypted tunnel.

Refine Security Protocols

Adjust the VPN protocol and other privacy settings until you find the right balance of speed and security for daily marketing usage based on your risk profile. Test levels up to AES 256 bit encryption and no third party tracking.

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Bookmark the server locations that delivered the fastest connections during testing. Connect to these for data-intensive marketing work that demands optimal transfer speeds.

Using a VPN for Common Digital Marketing Activities


Integrating an optimized VPN setup into your digital marketing process enables significant advantages for daily workflows:

PPC Campaign Management

  • Check ad performance by geographic region using localized IP addresses and servers.
  • Research competitor differences for ad buys and keyword bids globally. Replicate their successful strategies per market.
  • Secure access to restricted paid advertising accounts while traveling internationally.

SEO Keyword Research & Analysis

  • Use international server locations to extract Google suggested keywords and related local search trends.
  • Study the keyword rankings of competitors by country without exposing your own IP address and signal.
  • Anonymously analyze competing sites backlink profile

Social Media Management

VPNs unlock valuable capabilities for managing global social media marketing campaigns:

  • Manage international social media campaigns for global brands with geo-restricted access.
  • Check social media performance metrics by country to optimize different language/cultural campaigns.
  • Research competitor social content anonymously viewing reach/engagement by market.
  • Protect personal social accounts from data harvesting while managing business pages with sensitive info and messaging.

Affiliate/Influence Marketing

Affiliate programs and influencer collaborations require extra privacy protection:

  • Browse affiliate networks anonymously without tracking to assess partnership suitability.
  • Confidentially contact and screen potential influencer partners without exposing marketing strategies.
  • Secure your connection logging into remote access tools to manage influencer payments and asset delivery.
  • Defend against data scraping attempts aimed at stealing your hard-earned influencer mailing lists.

Email Marketing

Expand email subscriber reach safely using VPN capabilities:

  • Access email services like MailChimp internationally if service is blocked for your location.
  • Check inbox placement and deliverability when sending emails using IP addresses from different regions.
  • Prevent your mailing lists and subscriber data from getting stolen by encrypting connection during creation/exporting contacts.
  • Ensure email link click tracking isn’t manipulated and attribution remains accurate.

Analytics & Reporting

Monitoring campaign performance metrics and ROI reporting becomes more insightful:

  • Use localized IP addresses to check analytic profiles for sites targeting consumers internationally.
  • Confirm Google Analytics or similar tracking code is firing correctly on international landing pages.
  • Audit analytic accuracy and culminate complete performance data on a global scale.
  • Preserve exclusive access to analytics without handing competitor’s valuable keyword or traffic data.

VPN Best Practices for Digital Marketing

Apply these guidelines to keep your digital marketing initiatives and data ultra-secure while utilizing a VPN:

Steer Clear of Free VPNs

While tempting for the price, free VPNs have concerning downsides for businesses:

  • Host unknown third-party ads that threaten devices
  • Severely limit connection speeds which disrupts workflows
  • Sell user data or share minimal privacy protections
  • Lack dedicated IPs necessary for advertising accounts

Enable a VPN Kill Switch

The integral “kill switch” safety mechanism immediately terminates internet access if the VPN connection drops. Avoid data leakage from exposure.

Use Strong Encryption

128 & 256 bit AES encryption is essential for shielding all marketing communication and research. Ensure your provider leverages the latest open source encryption protocols.

Turn On Dark Web Monitoring

Digital marketing relies on continuous website and domain visibility. Dark web monitoring alerts you if sites become compromised plus blocks threats.

Participate in Bug Bounty Programs

Ethical hacking rewards spur added defenses. Leading VPNs offer bug bounties, welcoming security researchers to responsibly probe apps/networks for flaws. Quickly fix any vulnerabilities.

Check for DNS Leak Protection

DNS leaks can expose private details like geolocation despite using a VPN. Ensure providers offer built-in DNS leak protection to keep identities fully secured.

VPNs for Digital Marketing - FAQs

Common questions digital marketers have regarding maximizing VPN benefits:

What are the risks of not using a VPN?

Major risks include data theft/leakage, blocked access to vital tools, geo-restrictions, targeted attacks on infrastructure exposing customer data, etc.

What makes VPNs safer than open internet connections?

VPN safeguards include encryption protocols, dark web monitoring, advanced cybersecurity protection tools, dedicated teams who optimize network security around the clock etc.

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How does a VPN enhance digital marketing analytics?

Switch server locations to analyze performance variances by country helping segment audiences and personalize messaging/offerings that resonate in local markets.

Can I access social media marketing tools globally?

Absolutely. Top providers have thousands of regional servers that will instantly grant you worldwide access.

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Which internet restrictions can VPNs bypass?

Common blocks VPNs bypass include country/government censorship, school and employer firewalls, ISP throttling, and forced internet shutdowns during times of conflict etc.

What marketing tools might require a VPN?

Analytics platforms, advertising accounts, remote access CMS tools, competitor research portals, influencer networks, rank tracking software may mandate VPNs.

Final Tip

Take time to educate yourself on how leading VPNs can transform digital marketing accessibility, analytics, and security. Follow setup best practices and configure protection settings for optimal reliability. Integrate a premium VPN service into daily management workflows like:

  • Checking Paid search and social campaign analytics by location
  • Monitoring affiliate conversions across different regions
  • Researching competitor website ranking shifts geo-specifically

With the right VPN, you gain ultimate marketing intel, shield company data, and access every audience despite geographic borders. Reach your full business potential through flexible, unrestricted global opportunity.

Felix Rose-Collins

Felix Rose-Collins


is the Co-founder of Ranktracker, With over 10 years SEO Experience. He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

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