• Learn SEO

Is Link Building a Powerful Tool in Digital Marketing?

  • Felix Rose-Collins
  • 5 min read
Is Link Building a Powerful Tool in Digital Marketing?


Do you know that link building can work wonders for your business? Well, for starters, it can remarkably improve your website's rank on search engines.

Link building is a marketing strategy that digital marketers use to obtain links from other websites to their sites. This is what is also known as white hat link building.

It's an essential part of Search Engine Optimization (SEO). In fact, it's considered one of the most powerful tools to attain top ranking on the Search Engine Results Page (SERP).

Indeed, link building is a significant factor. It's one critical thing you should consider if you want to make a tremendous impact on the ranking of your website. Marketers continue to realize the secret of the link building strategy in their SEO marketing plan. In fact, 85% of SEO marketers affirm that link building significantly impacts their brand building and authority.

Your ranking improves mainly when you boost the number of high-quality website links. Obtaining high-quality links for your website will improve your rankings and increase your website's traffic.

More so, link building strategies will enable your business to get the publicity it needs to thrive. Besides, attaining a place on Google's first page through link building also boosts the chances of increasing conversions.

Now, let's find out more about how link building is a powerful tool in digital marketing.

White hat link building is used to drive traffic to your website through SEO tactics. This includes relevant linking of content to other relevant content between websites.

As stated earlier, white hat links help boost a webpage or site's ranking in search engines like Google. This is made possible through organic non-promotional means. They are techniques that reinforce users' experience by:

  • Enhancing the quality of content
  • Broadening the scope of content via relevant links

This is contrary to the spam-based tactic of black hat linking. Black hat link building involves the attempt to drive traffic to a website with no value-addition to content. So, it doesn't enhance the user experience. Thus, white hat link building aims to educate users and cause value addition.

That's why digital marketers are going the extra mile to seek exceptional business outcomes with ethical white hat link building services. When such organic link building begins working for your business, it becomes easier to realize tremendous success within a short span.

Usually, such link building services require content writers and website designers to create quality content. The content creators also distribute high-quality links to reinforce the SEO value of the website or page.

White hat linking is an organic form of link building to different sources through the world wide web. It's highly beneficial to the extensive online community. It's why search engine platforms like Google recognize this practice in the form of website search engine rankings.

So, as a digital marketer, you can benefit from exceptional white hat link building services through the long-term enhancement of your website.

On-Page SEO and Off-Page SEO and Their Benefits in Digital Marketing

On-Page SEO and Off-Page SEO and Their Benefits in Digital Marketing

If you want a higher ranking on Google and also get to boost your brand's organic traffic, you'll need to focus beyond your on-page SEO strategy. Instead, you need to look more into off-page SEO. It's one of the fundamental parts of a successful SEO plan.

On-Page SEO concerns the tactics you use on your website alone. On the other hand, Off-page SEO involves all SEO tactics outside your website's content. Some of the SEO tactics that digital marketers can use and benefit from include:

  • Brand development
  • Content marketing
  • Citation building

These tactics are significant for users and search engines to understand your website better. They also boost website trust, authority, and relevance.

To understand the two aspects better, look at them this way:

  • On-Page SEO = Your website
  • Off-Page SEO = a different website or platform

How to Ensure that Your SEO Methods are Purely White Hat

High-Quality Content and Services

The best link building services will always ensure high-quality content that meets their clients' needs. They should be links that will help solve the users' problems.

This is achieved by using SEO keyword search tools. It helps you discover the most relevant keywords you should use to optimize your website content. After that, you should focus on using those keywords in creating great content. More so, the content should be aligned to important aspects like keyword purpose and the needs of your end-user.

Keyword-Rich and Descriptive Meta Tags

Meta tags help users and search engines quickly discover the content on your website. Ensure you always stick to meta tag best practices when creating meta descriptions for every page on your site.

Some of the best practices include:

  • Keep your meta titles concise
  • Add the focus keyword
  • Include the call-to-action
  • Match the meta title and content description to your content
  • Create a unique meta tag

Google mainly displays the first 50 to 60 characters of a title tag. Research shows that keeping your meta title below 60 characters allows you to anticipate around 90% of your titles to display appropriately.

Easy-to-Navigate Sites

Be careful when organizing your website's data. Sites that users find easy to navigate tend to have high performances in organic search results.

Other ways through which you can achieve the white hat SEO include:

  • Fast website loading times
  • Mobile-friendly sites
  • Relevant keywords
  • Keyword-rich page titles and metadata.
  • Well-organized markup language
  • Authoritative inbound links.

Link building may seem quite hard, especially in the initial stages. But, if you continue seeking smart link building strategies for your website and stick to that, you'll indeed reap great results.

As a digital marketer, you can use different means to build links to your site. One of the most common ways is through guest blogging and outreach. You can check backlinks of any website using the backlink checker tool.

Other link building techniques used by digital marketers include:

  • Link building through content marketing
  • Broken link building
  • Community site link building

In summary, there are three essential types of links that you must know if you plan to practice smart link building. They include:

  • Backlinks or inbound links are hyperlinks generated from other sites to your website.
  • Internal links are links available on your website that direct users to other pages within your website. These links take users to other relevant content available on your site.
  • Outbound links are links found on your website that direct users to different websites. They are significant in helping your website attain a higher rank.

Key Takeaways

SEO can either boost or hinder your website's success. It all depends on the link building strategies that you choose to apply.

The digital marketing and link building field thrives best with links from relevant websites and web pages. To make more impact, you need to request the in-content links and not the footer or sidebar links.

Websites or web pages with consistently high-quality links are highly likely to attain a rank on the first page of Google search results.

So, to successfully share relevant content to your clients through guest posts, it's crucial to engage the right link building strategies.

Try Ranktracker for FREE