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Lead Generation Strategy: How To Generate More Leads With Freebies

  • Felix Rose-Collins
  • 5 min read
Lead Generation Strategy: How To Generate More Leads With Freebies

Intro

When it comes to lead generation, many businesses think that the only way to generate leads is to offer something for sale. But what if there were another way? In this blog post, we'll explore a lead generation strategy that involves giving away freebies. Stay tuned for tips on how to create effective freebies that will help you generate more leads.

What Is Lead Generation?

Generating leads usually refers to the process of turning strangers into potential customers or piquing the interest of people who may not be familiar with your company or service. The goal is to get potential customers interested in what you have to offer so that they're more likely to buy from you down the line.

What Is Lead Generation?

There are a number of ways to generate leads. One common method is offering freebies, like white papers, e-books, or webinars. These helpful resources give prospective customers a taste of what you have to offer without asking for anything in return. Hopefully, after reading/watching/listening to your content, they'll be intrigued enough to want more – and they'll remember you when they are in a situation where they need more information about the topic.

What Is a Lead Generation Strategy?

A lead generation strategy is a marketing tactic that entices potential customers to hand over their contact information in exchange for something free, like an ebook, white paper, or coupon. This valuable information can then be used to target those prospects with future marketing efforts.

What Is a Lead Generation Strategy?

There are many different ways to generate leads, but one of the most popular methods is through giveaway campaigns. You can offer a free product or service in exchange for signups, or ask people to fill out a short survey in order to qualify for a freebie.

Whatever method you choose, make sure you provide something of real value that will be appreciated by your target audience.

There are two types of lead generation strategies: inbound and outbound.

There are two types of lead generation strategies: inbound and outbound

Inbound lead generation strategies involve attracting leads from online sources, such as social media platforms or email forms.

Outbound lead generation strategies involve contacting and retargeting existing customers to encourage them to buy from or work with your business.

Basic Strategy To Segment Your Organic Traffic

So how does one segment their organic traffic? You can check their initial landing pages and search queries but sometimes you lost a lot of organic traffic. They come, read and go. You have no information about them to reach out to. Hear this out:

One of the great ways to segment your organic traffic is to give away freebies. This will allow you to identify which segment of your audience is most interested in what you have to offer. By doing this, you can then tailor your content and marketing efforts to better target that particular segment.

Basic Strategy To Segment Your Organic Traffic

For example, if you notice that a lot of people are signing up for your newsletters after receiving a freebie, then you know that this is a segment of your audience that is highly engaged and interested in what you have to say. You can then focus your energies on catering to this group more specifically.

1. Study search engine optimization to drive valuable traffic

Anyone who wants to get their website noticed by potential customers needs to understand the basics of search engine optimization, or SEO. SEO is the process of optimizing a website for Google's search algorithm so that it ranks higher in search results. There are a number of factors that go into SEO, from the structure of a website to the keywords that are used on it. However, one of the most important SEO tools is the Ranktracker.

Study search engine optimization to drive valuable traffic - Ranktracker

Ranktracker helps website owners to track their SEO progress over time and make necessary changes to improve their ranking. As a result, a rank tracker is an essential tool for anyone who wants to drive valuable traffic to their website.

Bottom line, SEO is one of the best lead generation strategies for driving relevant traffic to your website. When you invest in SEO, you boost your website’s ranking in the search results to drive more valuable traffic. It's as simple as that!

2. Create High-Quality, Skimmable Content

Content is the currency of the web nowadays.

Publishing quality blog posts more often show your target audience your commitment to go to great lengths to provide them with valuable content.

According to a study by Marketing Insider Group, companies that publish 16 or more blog posts per month generate 4.5 times more leads than those that publish only 0-4 posts per month. More significantly, B2B buyers consume at least three to five pieces of related content before contacting a salesperson.

Create High-Quality, Skimmable Content

As a website owner, it's important to make sure your site is optimized for SEO. One way to do this is by creating high-quality, skimmable content. This means making your content easy to read and informative, while also including relevant keywords that will help your site rank higher in search engine results.

There are a number of free and paid tools available that can help you track your SEO progress and identify opportunities for improvement. By taking the time to create quality content, you can help ensure that your website is visible to a wider audience and more likely to achieve its desired results.

A freebie can be a great way to get people's attention, especially if it is something that your target audience will actually use. You can offer free ebooks, checklists, cheat sheets, or other types of content that people will find useful.

Create a Freebie Related To Your SEO Strategy

You can also offer free webinars, which is an excellent way to get your name out there and start building relationships with potential customers. You should give away some useful information as part of the webinar, but you should also make sure to promote your business.

You can even offer free consultations or other types of services for people who are interested in working with you.

Sometimes creating a free resource can be tricky. You might have all the information to offer but usually, a simple Google Doc won't be impressive. Instead, people expect to see good-looking, clean, and neat PDFs and even sometimes powerpoints. So if you don't have a designer in-house, this can be a pain in the head.

Decktopus

But luckily time has changed and not everyone has to hire designers to do things. No-design tools like Decktopus can transform your text into good-looking PDFs for your to offer.

4. Offer Content To Get Email or Personal Information

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools, and anything else you can produce that gives value to your audience members. Use content offers that require contact details for users to access in order to quickly grow your contact list.

There are various ways to do this. You can get a pop-up tool, an opt-in tool like ConvertKit, or preferentially use a tool that can do both designs and collect leads.

Offer Content To Get Email or Personal Information

In Decktopus you can build your free content and add a lead generation at the beginning so that whenever a reader clicks on the content they will see an email wall. See a sample process by visiting their live example by clicking here.

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