• Local Marketing Strategies & Optimization

Local Marketing Mistakes You’re Probably Making And How To Fix Them

  • Felix Rose-Collins
  • 3 min read
Local Marketing Mistakes You’re Probably Making And How To Fix Them


Running a local business is tough. You’ve got the overhead, the competition, and the evolving customer expectations. It can feel like you’re constantly chasing your tail, trying to stay ahead of the curve. And with some precise and effective marketing tactics, you can ensure you’re targeting the right people who will convert and spur your business growth.

The right marketing tactics allow you to connect with potential customers in your area, build brand awareness, and ultimately drive sales. However, even the most enthusiastic entrepreneur can fall victim to some common local marketing mistakes. For businesses looking to enhance their online presence in a competitive area like St. Louis, focusing on precise local digital marketing in St. Louis is key. Let’s unveil those sneaky pitfalls and actionable tips to fix them.

Local Marketing Mistakes You’re Probably Making And How To Fix Them

Mistake #1. Ignoring The Power of Google My Business (GMB)

Think of GMB as your digital storefront on Google. It’s where potential customers find your business address, contact details, reviews, and photos—all in one convenient location. But if your GMB profile is incomplete, outdated, or non-existent, you’re missing out on a huge opportunity.

How to Fix it: Claim and verify your GMB listing. Upload high-quality photos, keep your information accurate, and encourage satisfied customers to leave positive reviews. These reviews act as social proof, building trust and encouraging others to choose your business.

Mistake #2. Blasting Out Generic Content

Imagine walking into a store and being bombarded with a sales pitch that could apply to any business on the block. Not exactly inspiring, right? The same goes for your online presence. Generic content that doesn’t resonate with your local audience won’t generate leads.

How to Fix it: Create content that speaks directly to the needs and interests of your local customers. Highlight local events you support, offer tips relevant to your community, and showcase your expertise through blog posts or videos.

Mistake #3. Neglecting Social Media Engagement

Social media is a powerful tool for connecting with your local community. But simply having a Facebook page isn’t enough. You need to be actively engaging with your audience, responding to comments, and participating in local conversations.

How to Fix it: Focus on quality over quantity. Choose the platforms your target audience uses most, whether it’s Facebook, Instagram, or Nextdoor. Run local contests or promotions, share user-generated content, and show your human side by responding to messages promptly.

Mistake #4. Targeting The Wrong Audience

Targeting The Wrong Audience

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It’s tempting to think everyone in your city could be a potential customer. But the truth is, some people are more likely to need your services than others. By understanding your ideal customer, you can tailor your marketing efforts to reach them more effectively.

How to Fix it: Develop a clear customer persona. This could be a young family in the suburbs, busy professionals downtown, or anyone else who fits your target market. Research their online behavior, their pain points, and the kind of content they find valuable. Then, tailor your messaging and marketing strategies to resonate with them.

Mistake #5. Not Tracking Your Results

How do you know what’s working and what’s not in your local marketing efforts? You need to track your results for that. Analytics can be intimidating, but they’re vital for making informed decisions.

How to Fix it: Use free tools like Google Analytics to track website traffic, social media engagement, and the effectiveness of your campaigns. Did a Facebook post about a local event bring in a surge of new customers? Track it. By understanding what's working, you can optimize your campaigns and maximize your return on investment (ROI).

Bonus Tip

Micro-influencers, individuals with a dedicated local following, can be a fantastic way to reach a targeted audience. Partner with influencers who align with your brand values to promote your business in a way that feels authentic and relatable.

Local marketing is all about building relationships with potential customers in your community. You need to understand their needs, provide valuable content, and actively engage with them online, and you’ll turn your local business into a neighborhood favorite.

Parting Words

Stay away from generic marketing tactics and use the power of hyper-targeted digital marketing strategies that resonate with your local audience. With a little effort and these tips in mind, you’ll be well on your way to conquering any local market you set your sights on.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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