Must-Have Instagram Marketing Tools for Businesses and Influencers

Intro

Promoting a brand on Instagram may not be rocket science, but being a top-notch marketer requires an insightful mind, deep expertise, and a lot of effort. Yet another ingredient to throw into the ‘grow-your-brand’ formula is tech savviness.

Technology is advancing at lightning speed, the social media landscape is constantly changing, and so do Instagram tools for marketing. Leveraging these smart AI products and know-how can provide a sky-high growth for your business.

In what particular way can digital marketing tools for Instagram help you boost your brand? Let us unlock this secret using the Inflact marketing toolkit for Instagram as an example.

Instagram Marketing Tips and Tools

With over two billion active users on Instagram, no wonder it has become an unrivaled platform for building and growing businesses. Harnessing the power of the best Instagram marketing tools should be one of your primary objectives if you want to be in the lead. How to set goals in internet marketing?.

#1 Remember that Content Reigns

Even the most brilliant marketing strategy would turn out useless if your account presents no interest to your target audience. When you provide value to your followers, they will be loyal to your brand.

Great content is key to building your community and keeping them engaged. Once you’ve gained a robust fanbase, don’t scale back! Maintain a high quality of what you post — this will help your business to grow organically. Content creation tips for 2023.

Identify your followers’ pains

Think of the problems your customers might have and give them solutions linked to your products or services. Being able to solve clients’ pains is crucial for selling on Instagram.

Sometimes, to get an idea of what people’s challenges are, you have to be a bit of a mentalist. Sometimes, all you need is just to read their comments attentively — the clue may be there.

Create unique content

Put yourself in your followers’ shoes and think about what content you’d be willing to see in your feed. Provide expert advice and first-hand experience, share your insights and case studies, monitor your customers’ questions, and answer the most common ones. Give your customers the knowledge they won’t get anywhere else. Offer demos, when possible.

When you pay attention to what your followers want, they will be giving you likes generously. More importantly, appealing and engaging content will help you build lasting relationships with your clients and gain their trust.

Be clear and concise

Avoid waffling. Make your captions informative, yet not lengthy. Don’t share a post right after you wrote it. Revise it after some time — you’ll definitely find extracts that need editing or even deleting. Write simply, but not primitively. Stick to the ‘one post — one topic’ rule.

Tools to use:

Use Inflact’s Scheduled Posting module to get part of the routine work off your shoulders. With this convenient service, you don’t need to log in every second day to make a post.

Instead, spend a couple of hours a month to prepare all your content, save it and schedule the posting times. The tool will be sharing your posts as instructed.

One of the other great Instagram marketing tools is Hashtag Generator. Tags have long become an inseparable part of every post, be it just a text under a photo, Stories, or Reels.

Such keywords are very instrumental for making content searchable, but creating them may be way too time-consuming and boring. The AI-powered tool will generate relevant hashtags in seconds.

#2 Know Your Competitors

There’s nothing shameful in researching your fellow Instagrammers’ activities on the platform. After all, who said your own account isn’t being scanned right now?

Jokes aside, analyzing your top competitors’ profiles can give you valuable insights and prompt how to improve your content marketing strategy for better performance.

Tools to use:

One of Inflact’s free Instagram marketing tools is Profile Analyzer — an online service that quickly delivers analytics for any public account. Based on the collected stats, the tool analyzes 13 metrics, ranging from the most popular posting time to engagement rate and user activity.

#3 Collaborate with Influencers

Partnerships with reputable accounts can prove very effective for raising brand awareness, gaining attention, and drawing in new followers.

Tools to use:

If you want to connect with influencers, Inflact’s Instagram Search engine is probably what you need. This convenient web-based tool is designed for finding people by various criteria.

You can search users by name and username, email address, phone number, and keywords words in the bio. To narrow the search results, you can apply filters such as location, gender, number of posts and followers, and category — never has Instagram profile lookup been easier!

#4 Automate What Can Be Automated

When your Instagram-based business is thriving, chances are you’re receiving piles of direct messages from your faithful clientele. People hate to be ignored, so, to keep your followers happy, you need to reply to every meaningful query you receive.

No one has yet invented a method to extend the day beyond its 24-hour’ limits. It means you either have to work non-stop or delegate part of your routine tasks to safe Instagram marketing tools designed for automating Ig account management. 10 tips to create a successful affiliate marketing website.

Tools to use:

The Inflact product line has really helpful automation services such as Instagram Direct Module with the Direct Messenger, Bulk Messaging, and Auto-Replies features. This service is paid and comes with the Advanced ($64 per month) and Pro ($84) plans.

You can also purchase a 7-day Pro Pack for just 3$ (after the trial period, the Pro plan will switch to Advanced).

Just look at what the Direct module is capable of:

• sending automated welcome messages to new followers
• replying to users’ first direct messages
• sending automatic replies to messages containing keywords
• making personalized, custom messages with usernames
• adjusting replies for different time zones

Importantly, it is you who’ll be curating the account, writing texts, and adjusting the settings. AI’s part includes just performing mechanic work that otherwise would be done manually, ‘eating up’ your precious time.

#5 Follow the Best Practices and Trends

Stay on top of what’s going on in your industry and across the social networks you’re using to grow your brand. Keep abreast of Instagram updates. Make sure not to miss the latest SMM trends and figure out how they can benefit your business.

For instance, you can use the potential of Instagram Reels which are currently one of the platform’s most efficient marketing instruments, opt for collaboration with micro-influencers from your niche, and produce live content.

Tools to use:

At times, even the most creative minds may have difficulties in generating new ideas. When brainstorming is of no help, try to find inspiration in other users’ works.

Save Ig posts that have caught your eye with Inflact’s free Downloader for all types of Ig content and run through them whenever you need to recharge.

Conclusion

Instagram tools for marketing are an effective means of growing brands and enhancing social media marketing strategies. From streamlining lead generation and gaining a following to getting information about competitors and automating account management, these services can work miracles. Give it a try and let your business skyrocket.