• Search Engine Policy Updates & Content Publishing Guidelines

PSA: Site Reputation Abuse Policy Also Applies to Google Discover

  • Felix Rose-Collins
  • 1 min read
PSA: Site Reputation Abuse Policy Also Applies to Google Discover


A public service announcement for publishers: Google's new site reputation abuse policy not only applies to Google Search but also to Google Discover. This update was made clear in the revised Discover content policies, which now include a line stating, "Publishers should be aware of the new site reputation abuse policy that becomes effective as of May 5, 2024."

Policy Extension to Google Discover

Although the phrase "be aware of" might not seem forceful, the policy indeed extends to Google Discover, making it essential for publishers to understand its implications. This policy aims to curb spam and abuse, ensuring that high-quality and reputable content surfaces in both Google Search and Google Discover.

Confirmation from Google

Gagan Ghotra highlighted the policy update on X, noting the addition to the Google Discover content policies. Danny Sullivan, Google’s Search Liaison, confirmed this in a response, stating, "Yes. It’s a spam policy for all of Google Search, of which Discover is part of."

Implications for Publishers

For publishers, this means adhering to the site reputation abuse policy is crucial not only for maintaining visibility in Google Search but also for ensuring content appears in Google Discover. The policy is part of Google's broader effort to maintain a high standard of content quality and reduce spam across its platforms.


Publishers should review and comply with Google's site reputation abuse policy to avoid potential penalties and ensure their content continues to reach audiences through both Google Search and Google Discover. Understanding and following these guidelines is vital for maintaining a strong online presence and leveraging Google's platforms effectively.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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