Are you looking for a new way to take your content marketing to the next level? Look no further than QR codes.
Quick Response (QR) codes are two-dimensional barcodes that we are all familiar with. They can be scanned using a smartphone camera, allowing consumers such as you access digital content such as product information, promotional offers, and social media profiles; the list has no end!
In this blog, we'll dive deeply into the world of QR code content marketing and show you how you can use this powerful tool to enhance your marketing efforts, track and analyze user engagement, and gain valuable insights into your target audience.
From adding QR codes to print materials and incorporating them into digital content to utilizing them at events and in-person promotions, we'll provide you with the information and best practices you need to create a successful QR code content marketing strategy.
So, join us as we explore the endless possibilities of QR codes and learn how they can help you take your content marketing to new heights.
QR Codes In Content Marketing: How?
QR codes have become a popular tool for content marketers looking to create a seamless and engaging experience for their audience. Whether you're looking to provide exclusive content and offers or track customer engagement, QR codes offer a wealth of opportunities for marketers to connect with their audience in new and innovative ways. So let's explore some unique yet easy ways to start using QR codes as a part of your content marketing strategies:
Bridges The Gap Between Online and Offline Worlds
One of the key benefits of using QR codes in content marketing is that they allow you to bridge the gap between the online and offline worlds. For example, you can place a QR code on a print advertisement that takes customers directly to a landing page with more information about the advertised product or service. This eliminates the need for customers to manually type in a website address or search for the company online, which can be time-consuming and frustrating.
Exclusive Content & More
Another way to use QR codes in content marketing is to provide exclusive content or special offers to customers who scan the code. For example, you can include a QR code in a blog post that takes readers to a free download of an e-book or whitepaper. This not only provides value to your readers but also gives you an opportunity to capture their contact information for future marketing efforts. By using a dynamic QR code, you don’t have to worry about creating a new QR code every time, as you can simply edit or change the information on your QR code, and it will update in real-time for your users to access.
QR codes can also be used to create interactive experiences for your audience. For example, you can include a QR code in a video that takes viewers to a behind-the-scenes look at the making of the video. Or, you can use QR codes in a scavenger hunt-style campaign, where customers can scan codes at different locations to win prizes or access exclusive content.
Tracking & Analytics
QR codes can be used to track customer engagement and behavior. For example, you can include a unique QR code on each piece of content you produce and then track how many people scanned the code and where they came from. This can provide valuable insights into which types of content resonate with your audience and where they are finding it.
Best Practices To Leverage QR Code In Content Marketing
QR codes have become an essential part of content marketing, providing a convenient and mobile-friendly way for customers to access exclusive content and offers. However, to fully leverage the potential of QR codes, it's important to follow best practices to ensure that your campaigns are effective and engaging. Here are some key best practices for QR code content marketing:
Use a High-quality QR code Generator
A high-quality QR code generator will ensure that your codes are easily scanned and can handle high traffic volumes. Look for a generator that offers analytics, tracking, and customization options to make it easy to manage your codes and monitor performance.
Optimize for Mobile
Most people will be scanning your QR codes from their smartphones, so it's crucial to ensure that the landing page or content that the QR code takes customers to is mobile-friendly. This will help provide a seamless experience for your customers and prevent frustration.
Provide Value to Customers
To encourage customers to scan your QR codes, ensure that you're offering something of value, such as exclusive content or special offers. This will make them more likely to engage with your brand and provide you with valuable insights into their behavior.
Track and Analyze the Performance
Use analytics to track how many people are scanning your codes and where they are coming from. This information can help you understand which content and campaigns resonate with your audience and where they are finding it.
Use QR Codes in Creative and Strategic Locations
Using QR codes in creative and strategic locations is an important aspect of effectively leveraging QR codes in your content marketing strategy. For example, you could place them in a print ad or on physical product packaging, a business card (or even a digital QR code business card), and more. By placing the codes in strategic locations, you'll be more likely to attract attention and generate engagement.
Additionally, by being creative with the placement of your QR codes, you can create unique and memorable experiences for your customers.
Use QR Codes in Campaigns to Offer Something Unique
Using QR codes in campaigns to offer something unique is a great way to engage customers and drive results for your business. For example, you can use QR codes in a scavenger hunt-style campaign, where customers can scan codes at different locations to win prizes or access exclusive content.
This not only provides value to customers but also helps to create a sense of community and excitement around your brand. Additionally, offering something unique will make you more likely to attract attention and stand out from your competitors.
Make QR Codes Stand Out
Making QR codes stand out is crucial for ensuring they are easily scanned and visible to customers. One way to do this is by using high-contrast colors for the code and the background. By using a bright color for the code and a dark background, you can ensure that the code is easily visible and can be scanned quickly.
By following these best practices, you can ensure that your QR code content marketing campaigns are effective and engaging. With the right strategy and tools, QR codes can become a powerful tool for driving results for your business.
4 Examples of Effective Usage of QR Codes In Content Marketing
Starbucks creatively used QR codes by including them in the design of their coffee cups. Customers could scan the code with their smartphone and access exclusive content, such as behind-the-scenes footage of their favorite drinks being made. This not only provided value to customers but also helped to build brand loyalty.
To provide fans unprecedented access to their exclusive content leading up to the show during the Pepsi Super Bowl Halftime Show in a unique manner, Pepsi leveraged QR codes on their beverage cans. Users could access PepsiHalftime.com, which offers interactive AR filters and exclusive artist and show assets, by simply scanning the QR code.
3. Taco Bell
Taco Bell once again perfected the use of QR codes when they produced QR Codes that resembled a design formed out of lemons. These creative QR Codes were used by Taco Bell in print advertisements that were released with US Weekly and People. The marketing of "Taco Bell Cantinas," the restaurant's attempt to offer a Gourmet menu, was the goal of the campaign.
4. The Whitney
The use of QR codes to give access to a new mobile guide was examined at the Whitney Museum of American Art in New York in 2019. A little more than 12,000 sessions were received using the QR codes that were put up to access the guide throughout the testing period.
In conclusion, QR codes are a powerful tool for content marketers looking to create a more immersive and engaging experience for their customers. Using QR codes to bridge the gap between the online and offline worlds, provide exclusive content and offers, and track customer engagement, you can gain valuable insights into your audience's behavior and preferences while building stronger relationships with them. If you are considering QR codes for your marketing efforts, then be sure to avail the best QR code generator possible. With a little creativity and planning, QR codes can become an integral part of your content marketing strategy.