• E-Commerce SEO

Saviour of the Shopping World: E-commerce

  • Ekta Patel
  • 6 min read
Saviour of the Shopping World: E-commerce


Have you ever wondered how our shopping world would be right now if there were no e-commerce?

Let me paint the scenario for you.

Imagine a black-and-white movie with mothers and their children walking in and out of stores with heavy bags and unsatisfied experiences. This would be the reality of today with no e-commerce business. The world would not be a place bustling with colors and options. There would be no exchange of ideas, free flow of trade, and quick updates on technology. Monopolies would exist in every sector as there would be no one to challenge the players. The buyers would need help to demand what kind of product they prefer.

The biggest beneficiary of the e-commerce boom is fashion. Without e-commerce, everyone would be styled similarly from a region. We wouldn't have the creative nuances in our clothing, and fashion would not have become a medium of expression of our personality. And lastly, the scariest part for most of us who have found a style from another side of the world, we would not have been acquainted with that.

Effects of e-commerce on business

Lower operational costs

Lower operational costs

Traditionally, for doing business, you first need to buy, lease, or rent a space and set out capital layout and day-to-day expenses. The expenses didn’t stop there. You had to spend money on the interiors, staff, storage, and utilities.

The capital investment for running a business has been reduced drastically. With an online store, your initial capital is invested in developing,hosting & monitoring the website. There are many platforms available that would let you set up a website free of cost. With some technical knowledge, anyone can set up a business online and upgrade as the business expands. With an online store, many traditional overhead costs are reduced, if not eliminated.

Greater reach

It is not hidden from anyone the reach the internet has. Traditionally, customers of the store were only from the vicinity. No store could have international customers if they didn’t have a store in that country. Businesses were very volatile as they heavily depended on human resources. There were restrictions due to working hours and the ability of the salesperson to pitch a sale.

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With the internet, your customers can be from anywhere. No trade is now limited due to geographical borders. You can also serve your customers any time, be it night or day, holiday or working day. This increased the scale of operations. With the addition of social media advertising, email marketing, and SEO (search engine optimization), businesses can interact with large target audiences who are ready to buy. The disadvantage of human resources is also reduced with the introduction of AI.

Speed and flexibility

The speed depended on how quickly your salesperson was. And as humans know humans, it depends a lot on their dedication to their business ideas. There were a lot of hurdles when it came to running a store. The major one was handling the inventory. There was no easy way to add, remove, and alter any item from the catalog. There was also lesser speed in processing new demands, which led to an unsatisfied shopping experience. Due to its limitations, a traditional store could only stock a certain number of items.

You get the maximum speed and flexibility in e-commerce. To run a physical store, you had to invest a lot of time in it; you had to wait a few months before your store was ready. In comparison, an online store is ready in a few hours or days. It is also easier to alter the catalog of items. And the processing time of orders and new demands are reducing daily.

Actionable data

Businesses could not give personalized shopping experiences to their customers as there was no data storage. In the traditional shops, there was no point of comparison too. You had to accept what they offered. There was no input-output correlation between the money spent on advertising and the business it generated. It was highly dependent on the owner's intuition.

The most significant advantage of **b2b eCommerce Website Development **Companies is the collection of all sorts of data. You can gather data on your customers' product preferences, how long they spend on your website, how they prefer to pay, and other details. You can also learn which products or designs are popular right now and what marketing and advertising are effective and which are not. Customers can benefit from thorough information about each product, including pricing comparisons with other products or websites.

Access to new technologies

Since nothing was automated, many business operations relied on the workforce, increasing business costs. There were very limited options when it came to innovations in business. There were concepts of teleshopping, but they were not trusted by many.

E-commerce is flooded with technologies. Drones, headless commerce, and augmented reality are the newest technologies that improve our shopping experiences. With a wide range of apps and integrations, you can enhance processes, carry out your marketing plan more effectively, and enhance the entire shopping experience.

Effects of e-commerce on customers

Effects of e-commerce on customers

E-commerce has not been a boon for sellers; it has proved an equal asset to customers.

A more comprehensive range of products

Customers enjoy a more comprehensive range of products. Customers can select products or services from anywhere and any supplier they want. E-commerce offers more options than traditional brick-and-mortar shops. Also, takes the pressure off of you while browsing the store as there is no salesperson always on your heels. E-commerce has no restrictions on physical space; everything is virtual, and customers get endless options. The internet has become a runway for those who can appreciate art.

Comfort and simplicity

Customers can now shop for anything from the tip of their fingers. E-commerce makes it simple to purchase products or services without creating any physical restrictions. It only takes a few clicks from the convenience of your own home to obtain the product. Many people cannot step out of their houses because of difficulties or situations. A classic example is Covid-19 which forced physical stores to close, but online stores were open, and people could still enjoy shopping while remaining safe.

Cash is not required either. Payment can be done immediately using credit or debit cards.

Save money

Online products are generally less expensive than those found in physical stores. With e-commerce, the middleman or the salesperson is eliminated, saving costs for the customer. Additionally, with no physical presence, companies save on the cost of renting or leasing land for stores and this benefit is passed onto the customers too.

Save time

One of the main advantages of e-commerce is time savings. Anything a customer needs can be ordered online, including groceries for cooking. E-stores are open 24/7, and 12 months a year; there is no time restriction when shopping online. It could take 15 minutes or less to choose, purchase and pay for a product. There is no hassle of delivery also, the delivery person would deliver all items, whether big or small, to your door.

Get detailed information

The primary tool for doing e-commerce transactions is the internet. There is virtually everything you need to make an informed choice at your fingertips: user reviews, tools for comparing websites or prices, product descriptions, usage videos, etc. Additionally, warranty information is available, along with descriptions of the products and other specifics.

With e-commerce, you can explore all the different product details online, whereas goods physically located in a store may not have this option. You can follow the status of your deliveries and make changes to your orders online. You can contact the company if you have any questions about product handling.

Shopping has become a social activity

When companies give a great shopping experience to their customers, they want to share this with others. Digital marketing or e-marketing has made sharing of opinions easier. Customers rely greatly on reviews and opinions of others to make their purchase decision. Any user of social media can act as a brand's influencer. Product reviews on social media platforms and review websites have become a significant source of word-of-mouth promotion.

They place more faith in the reviews than in the brands' statements. Because of this, brands are no longer solely responsible for determining how consumers see them. Retailers have started interacting with their customers on social media and online review sites after realizing how powerful these channels influence consumers' attitudes. This interaction has been immensely helpful in supporting clients' requests for further information before purchases. Consumers are more knowledgeable than ever about the goods they purchase and the businesses to which they give their money.


Retail e-commerce is in fairly new stages. Its continuation and success would depend on buyers’ preferences. There is still so much potential for e-commerce to expand from retail-centric commerce to all-inclusive commerce, including services. The Top eCommerce Development Companies in United States are developing innovations to save the shopping world and give new experiences.

Ekta Patel

Ekta Patel

Digital Marketing Executive, Selected Firms

Ekta Patel is the Digital Marketing Executive at Selected Firms - a B2B Marketplace for Finding World Class Agencies. She is a Skilled Digital Marketer with 7 Years of experience in eCommerce, SEO marketing, Google AdWords, and social media content building. She has created quality content for the company's websites/apps, blogs, and case studies. In addition, she has profound experience working for IT organizations and is responsible for introducing the latest eCommerce trends to the team.

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