• SEO Tools

The Best SEO Audit Tools for 2023: Which Ones Are Right for Your Business

  • Joe Troyer
  • 6 min read
The Best SEO Audit Tools for 2023: Which Ones Are Right for Your Business


If you want to grow your business online, you need to make sure you're doing everything you can to optimize your website for search engines. And one of the most important aspects of SEO is conducting regular audits.

But with so many audit tools on the market, it can be tough to know which ones are worth your time and money.

That's why we've put together this list of the best SEO audit tools for 2023. We'll go over what each tool does, how much it costs, and who it's best suited for.

By the end of this post, you'll know exactly which tool is right for your business. So let's get started!

The Importance of SEO Audits

SEO audits are important for businesses of all sizes, as the structure and performance of a business's digital presence can have a major impact on its success. SEO audits help identify any weaknesses that could be holding your business back - from poor organic rankings to underperforming campaigns - and provide strategies to improve these areas.

Factors to Consider When Choosing an SEO Audit Tool

Choosing the right SEO audit tool is an important decision with many factors to consider. It can be difficult to know which tool will best suit your needs and provide the most comprehensive and accurate results, so it’s essential to take the time to learn about each one before you make a choice.

With the ever-changing SEO landscape, it’s important to know what capacity each SEO audit tool can handle, how up-to-date their algorithms are, and whether or not they have reliable customer service before committing.

Our Picks for the Best SEO Audit Tools of 2023

Now, let me walk you through our picks for the best SEO audit tools in 2023. We've done a lot of trial and research to narrow down this list. It's well-rounded and caters to the needs of various types of users. It includes both basic and advanced solutions and options for those who are on a tight budget.



Ranktracker is an industry-leading all-in-one SEO platform and solution that was born out of frustration with subpar tools. It is a constantly evolving tool that provides the most reliable data to its clients and regularly updates its service based on user feedback. Rank Tracker’s edge over the competition is the speed at which they are able to spot trends in the SEO industry, and the ability to make fast appropriate changes as needed.

Ranktracker’s SEO Audit Tool includes a variety of SEO solutions that will help you improve and monitor organic rank. Instead of having to use a bunch of tools separately and then compile the results, this SEO checker does it all for you in one go. Ranktracker will continuously check all of your on-site SEO factors, alert you of all the issues, and provide you with guidelines to resolve them.

All of Ranktrackers' SEO tools are created to be user-friendly. The SEO Audit tool has a short learning curve. It normally takes only an hour for users to get a hang of it.

Key Features:

  • Scan all pages at once
  • Save XML reports
  • Compares previous scans
  • Urgency indicators
  • Actionable insights
  • Evaluates over 100 data points
  • Easy-to-use interface

Ranktracker’s tiered pricing structure will help make sure you're getting everything you need out of their SEO audit without paying extra for features you don't need. Ultimately, what you get is a much more useful audit report for a lower cost, which will make it simpler for you to create an SEO strategy.

With a much more reasonable pricing structure that lets you choose how much you pay based on your needs, Ranktrackers' SEO audit tool stands out from the rest.

Plans start at $13.50 per month.


SEMrush (Screenshot taken from https://www.semrush.com/siteaudit/)

If you’ve been doing SEO for any significant amount of time then you’ve probably come across SEMrush. This all-around SEO platform has been in the game for over a decade. It’s really morphed into this comprehensive digital marketing suite that includes more than 40 intelligence tools, with a focus on social media monitoring, paid ad research, keyword research, competitor intelligence, and content optimization.

As a site auditing tool, SEMrush scans your web pages for problems with AMP implementation, JavaScript and CSS, internal linking, HTTPS security protocols, meta tags, SEO content, website crawlability, and page loading times.

SEMrush is a solid option for small to mid-sized businesses.

Key Features:

  • Scans sites for over 140 site health and technical errors
  • Generates thematic reports.
  • White-label PDF reports
  • Advanced filters for audit results
  • Compares crawls to analyze the results of different SEO audits.
  • Google Analytics integration
  • Daily performance tracker
  • Displays SEO audit results via intuitive graphs.

Paid plans begin at around $120 per month and include a 7-day free trial. Semrush also provides free tools with limited functionality.


Ahrefs (Screenshot taken from https://ahrefs.com/blog/new-site-audit-tool/)

Ahrefs is another all-in-one SEO platform that boasts a gamut of advanced tools. These include Site Explorer, Keyword Explorer, Rank Tracker, Content Explorer, and their Site Audit tool.

Ahrefs Site Audit makes it simple to identify your website's most common technical, on-page, content, and indexability issues. Site Audit is part of Ahrefs Webmaster Tools, which is free, so you don't even need to be a paid Ahrefs subscriber to use it.

Key Features:

  • Crawls your website's desktop and mobile versions.
  • JavaScript-generated content is displayed on any web page.
  • Schedules site crawls on a daily, weekly, and monthly basis.
  • Covers more than 100 pre-configured SEO issues, such as incoming and outgoing links, hreflang, pagination, duplicates, and resources.
  • Customizable filters based on multiple parameters.
  • Generates recommendations for resolving SEO issues.
  • Displays crawl logs in real-time.

Ahrefs is best suited for SEO professionals. Paid plans range from $99-$999


Serpstat (Screenshot taken from https://serpstat.com/)

Serpstat is an excellent choice if your budget is limited. Serpstat is one of the most cost-effective SEO auditing tools available. It provides a wide range of features, including a backlink checker and analysis, keyword research, and site auditing. It includes all of the features you'd expect from an SEO software package, all at a reasonable price, especially compared to its main competitors.

Key Features:

  • Get a list of audit issues sorted by priority, along with solutions.
  • Perform AMP-related checks to ensure that the pages are mobile-friendly.
  • Address status codes and security concerns.
  • Compare your content to posts that are ranking for target keywords.
  • Determine individual page spam levels and missing keywords.
  • Customizable SEO reports
  • Compare up to five search databases and analyze keywords and domains in bulk.

Paid plans begin at $69 per month. You can also avail of a free version, but with limited features.

Surfer SEO

Surfer SEO (Screenshot taken from https://surferseo.com/)

Surfer SEO is an excellent choice if you prioritize on-page SEO. Surfer SEO is a content auditing tool that helps with better search engine optimization. Its unique auditing feature identifies content gaps, locates missing keywords, and targets the ideal text length based on SERP results, meta tags, and headings.

It also allows you to audit and repurpose old content. The tool displays the missing words and phrases in your content and will give you a corresponding score based on that.

Key Features:

  • Automated suggestions for internal links.
  • Locates missing keywords and keyphrases in your content.
  • Examines and compares headings, content length, and keyword density concerning the top-ranking results.
  • Finds broken links in your content
  • White label for the audit reports.
  • Re-optimizes old content

Surfer SEO is one of the best on-page audit tools in the market. That being said, if you need to do off-page SEO analysis, you’re going to need another tool to get that done.

Paid plans begin at $59 a month. Surfer SEO offers a free version with restrictions on its features.

Screaming Frog

Screaming Frog (Screenshot taken from https://www.screamingfrog.co.uk/seo-spider/user-guide/general/)

Screaming Frog consistently ranks among the best free SEO audit tools available in the market. The tool is not a cloud-based software, in contrast to the majority of SEO audit tools in the space. Instead, it takes the form of an installable tool that proceeds to crawl through your website, extracting on-site data, auditing SEO issues, and performing real-time analysis.

Key Features:

  • Internal linking and URL structure assessment.
  • Integrates with Google Analytics, Google Search Console, and PageSpeed Insights APIs.
  • Identifies URLs blocked by robots.txt, meta robotsGoogle Search Console,
  • Detects duplicated content and elements.
  • Identifies temporary and permanent redirects, redirect chains, and loops.
  • Generates XML Sitemaps and Image XML Sitemaps.
  • Searches broken links (404s) and server errors.
  • Examines page titles and meta descriptions.

Screaming Frog’s paid version will cost you $259 per year. Their free version will allow you to crawl up 500 URLs.

Wrap Up

We kept the list short and sweet. We have all-in-one suites, an on-page tool that we love, and budget-friendly options. If you’re still on the fence and are finding it hard to fully commit, there are still some other options to consider. But really, our best advice is that you take a free trial and get a feel for how they work; ultimately, that's the best way to see if any of these tools are right for your business.

Joe Troyer

Joe Troyer

I’m one of the founders of Virtual Valley. We own and grow profitable bootstrapped ventures that are entirely bootstrapped and funded by customers, forcing us to focus on building products that customers, not investors, love.
Our latest venture Review Grower aims to compete in a market with competitors doing hundreds of millions a year. Our goal is simple: By creating enterprises that address the most pressing issues affecting tomorrow's top firms, we enable growth in marketers, agencies, and companies.

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