Working on your site’s SEO is a long-term process that may not necessarily give you immediate results, but it will bear fruits in the long run. With such long-term strategies, it’s always essential to plan out the right approach to make sure that you don’t end up wasting a huge amount of resources and time.
If you want to make the most of your SEO efforts, you’ve probably heard the phrase “content is king”, and we’re not going to be the ones to deny that. However, content is only king if you’re producing the right kind of content, so you’ll have to plan out your content marketing strategy if you want to see results.
Along with closely considering your niche when picking out the best kind of content for your site, you’ll also have to pay close attention to your audience and how they react to different kinds of content. No matter what kind of content you produce, always be sure that it’s of high quality because the algorithm can tell.
Blog posts are the most common form of content for sites looking to boost their search rankings and their SEO ratings for a few different reasons. The first reason is the relatively low cost of working with content writers, especially if you manage to get a contract from the right firm.
Compared to producing things like videos, you don’t need much aside from accurate research and sources to make the most of blog posts. One of the best things about blog posts is that they allow you to tick all the boxes of any effective content marketing strategy, including boosting SEO and drawing new people in.
For example, if you’re selling power drills and you create a blog post about how you can find the best power drill on the market, you’ll draw in people who are shopping for drills. Those visitors may then go on to click affiliate links on your site or purchase a drill from you after they’ve gathered the info they needed.
All of this comes together to grow your brand in the minds of the people who are using your info. If someone knows that they can trust you to provide them with quality info, then it will be a lot easier for you to draw them in as a long-term customer since loyalty is one of the hardest things to foster.
Your average blog post ranges between 250 and 1000 words, though you’ll also come across articles that are longer than that, typically referred to as long-form content. Content of this type has traditionally been seen as hit or miss due to the relatively low attention span of people who may be visiting your site.
However, more recent research has shown that long-form articles can be an effective way to boost your SEO rating because of the large number of keywords that you can fit into them. Rather than focusing on a single keyword, long-form content allows you to pack in all kinds of related keywords to boost your search value.
Podcasts are yet another form of content that has a growing level of popularity due to the hands-off nature of consuming it. Relative to long-form content, podcasts address the lack of attention span that many visitors may have because they don’t have to devote their attention to the content entirely.
For example, if someone decides to listen to a podcast that you produce, they can do so while they’re driving to work. This way, you’ll grow your brand in their eyes without having to maintain their fickle attention throughout it all. In most cases, podcasts are distributed for free, but high-quality ones may be produced for subscribers.
Yet another form of content that you can create for users with shorter attention spans is an infographic. Infographics are great because they allow you to condense a large amount of information into something that’s relatively easy to digest, and helpful, quality content is always more successful than plodding and uninspiring content.
You may be wondering how infographics can help you boost your SEO rating, and they do so because they are an excellent vehicle for backlinks. Another great thing about infographics is that they’re a lot easier to share over platforms like social media, as opposed to a blog post, which will likely go unread.
One of the main things that holds businesses back from creating videos to boost their SEO rankings is a perception that producing videos is expensive. While they certainly require a bit of an up-front investment for the video gear, the potential ROI on video content is huge, so video production is worth consideration.
There are also plenty of affordable tools that you can use to create video content, including free video editors that have optional subscriptions when you wish to take your video production to the next level. This allows you to try producing videos for a lower budget to see if it works for your niche before deciding to sink cash into it.
If you’re looking for ideas on what kinds of videos you should produce, you can create explanatory videos that guide people through using products or services or you can even make intro videos for your company and its workers. Figure out what your visitors like and cater to their needs.
Social media does not directly impact your SEO rankings, but the indirect impact it has on them can be more significant than the direct impact from other kinds of content. Social media is a funnel that leads people to you organically or through paid advertisements, and most businesses use both of them to their advantage.
Another great thing about incorporating social media content into your strategy is that you can repurpose things that you’ve already posted to your site for your favorite social media networks.