Intro
Google Search Console may be experiencing another data anomaly, this time affecting product snippets. If you've noticed a sudden spike in impressions and clicks in your Search Performance report for product snippets, you're not alone.
The Surge
Several Search Console properties have exhibited the same pattern: an unexpected increase in product snippet metrics over the past few days. I spot-checked about a dozen properties, and all showed this identical surge. Here are a few charts illustrating the spike:
Possible Causes
Connor Bonam first alerted me to this issue on Threads, theorizing that Google might be incorrectly displaying AI Overview data as product snippet data in the search appearance filter. However, I believe this anomaly is due to a different bug, unrelated to AI Overviews.
What’s Next?
While the exact cause remains unclear, it’s likely a bug of some sort. Have you noticed this issue in your Search Console data? It’s reasonable to expect that Google will soon confirm whether this is a bug or an intentional change in data reporting.
Community Feedback
If you’re experiencing similar issues or have theories about the cause, join the discussion on Threads. Staying informed and sharing observations can help clarify whether this is a widespread problem and how it might be resolved.
For ongoing updates and expert advice on managing your SEO strategy amidst such anomalies, explore Ranktracker’s latest blog posts.
