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Unusual Surge in Google Search Console Product Snippets Search Performance

  • Felix Rose-Collins
  • 1 min read
Unusual Surge in Google Search Console Product Snippets Search Performance


Google Search Console may be experiencing another data anomaly, this time affecting product snippets. If you've noticed a sudden spike in impressions and clicks in your Search Performance report for product snippets, you're not alone.

The Surge

Several Search Console properties have exhibited the same pattern: an unexpected increase in product snippet metrics over the past few days. I spot-checked about a dozen properties, and all showed this identical surge. Here are a few charts illustrating the spike:

The The Surge

The Surge

The Surge

Possible Causes

Connor Bonam first alerted me to this issue on Threads, theorizing that Google might be incorrectly displaying AI Overview data as product snippet data in the search appearance filter. However, I believe this anomaly is due to a different bug, unrelated to AI Overviews.

What’s Next?

While the exact cause remains unclear, it’s likely a bug of some sort. Have you noticed this issue in your Search Console data? It’s reasonable to expect that Google will soon confirm whether this is a bug or an intentional change in data reporting.

Community Feedback

If you’re experiencing similar issues or have theories about the cause, join the discussion on Threads. Staying informed and sharing observations can help clarify whether this is a widespread problem and how it might be resolved.

For ongoing updates and expert advice on managing your SEO strategy amidst such anomalies, explore Ranktracker’s latest blog posts.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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