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Useful Tips & Tricks in SEO for Beginners

  • Felix Rose-Collins
  • 5 min read
Useful Tips & Tricks in SEO for Beginners

Intro

SEO can take a long time to get any sort of meaningful results. And while no one can force Google to rank them high and fast, there are actually a few things they can do to improve SEO for their website. If this sounds like something you are looking for, or if you have just worked on the SEO for your website, then we have some useful tips that will give you a boost – even if you are not an experienced SEO.

Improve Clickthrough Rate (CTR)

One thing widely accepted in the SEO community is that pages with a higher CTR can help improve and increase rankings. Even if you were to consider this a myth, the truth is that a higher CTR results in more page visitors, which ultimately increases your website ranking.

That said, you might want to work on improving CTR as it is a good thing for your website. If you stay updated on the latest SEO news, you might already know that more than 70% of users never move beyond the first page of search results.

Improve Clickthrough Rate (CTR) (Image source: engaiodigital.com)

We recommend focusing on improving CTR for your first-page rankings. You might want to assess where you stand before you start improving your CTR. To do this, go to Google Search Console and log in. Next, go to the Search Results or Performance report.

Subsequently, select the Average CTR and Average Position options to generate additional data points. Proceed to set a position filter to only indicate keywords with a ranking position of ten or lower. Finally, you will want to sort the table by impression in descending order and also set the filter to show at least a hundred keywords per page.

You might want to skim through the resultant list and look for potential keywords that:

  • make sense
  • are not branded terms for other businesses
  • have a reasonable number of impressions
  • have a lower-than-average CTR

As a rule of the thumb, CTR should be around 3% - so you will want to focus on possibly tweaking the title tag to generate more clicks.

It is important to know that while optimizing your title tags, you should look for the primary keywords you are targeting. Another key point to know is that Google Search Console only shows the average positions.

And the resultant data can sometimes be misleading as positions can jump in and out of the top hundred or anything in between at any time. You can also use a good keyword rank tracker tool to get more precise keyword-tank positions.

Utilize Lazy Loading

One of the easiest SEO tips is to improve the speed of your website with a lazy load. In case you have never heard about lazy loading before, you ought to know that it refers to postponing the loading of render-blocking resources at the time of page loading.

Simply put, images and videos will only load when they are visible on the page. By doing so, you will reduce the initial load time of the page as well as the initial weight of the page and the system resource usage – all of this will positively impact your website performance.

You might already know that page speed is a crucial ranking factor and that a faster-loading page provides a better user experience for your potential visitors. Resultantly, you can reduce certain metrics, such as bounce rate.

Internal linking is crucial in SEO. Internal linking boosts and improves crawlability ensures that your pages get indexed faster, improves topical relevance, and distributes PageRank to other pages so your website can rank higher on Google.

So, we recommend looking for topically relevant pages on your site that you can link from immediately after publishing your new post. Search Google and look for relevant pages while trying to find places where you can add links to your new posts.

You can also use the right SEO tool to see the URL rating for each page before you add them to your new pages. As a beginner, you should know that the URL rating, also known as UR, represents the overall strength of a page’s backlink profile.

Since Google doesn’t provide public PageRank scores anymore, the right tool will help you to assess page-level authority. You can also benefit from a cheap monthly SEO plan and improve your organic traffic when it comes to quick SEO wins.

Add Internal Links to New Pages (Image source: orbitmedia.com)

Send Out Emails

Sending out emails to everyone you are linking to can also improve organic traffic. The thing about link building is that you need to find prospects, evaluate them, find their emails, and in some way, naturally ask them to link to you.

You can integrate a simple 10-minute outreach strategy as it will eliminate loads of steps in the link-building process. That said, the intent of sending emails isn’t actually to build links, but it is a great strategy to (passively) earn their trust and grow your network while you are at it.

The simple and quick outreach strategy includes the following steps:

Take notes of all sites you are linking to – understandably, you will only link to pages with valuable content.

Find their email address and send them a quick note to tell them you have linked to them.

You should know that this strategy won’t result in immediate results; however, it will help you break the ice and initiate a conversation. It will also open the door to the opportunity for influencers to recognize your work/ brand.

The art of sending conversation starters without being asked is a great way to increase reply rates. Besides, suppose your content is unique and truly well-written. In that case, you will end up getting compliments, which ultimately can open up natural opportunities for you to guest post or collaborate on another level.

Focus on Page Titles

The title of your webpage is a crucial SEO element – but many brands don’t understand its importance. The search algorithms and readers will know what the webpage is about through your page titles. As a rule of thumb, you should create a unique title page for each page, but the page title should also be accurate.

Don’t make the common mistake that many brands and companies make by using the same generic page titles on different pages. By doing so, they confuse their audience along with the search engine algorithms, which eventually hurts their website rankings.

That said, to improve your website ranking with SEO, you will want to focus on creating unique page titles. Also, focus on creating a page structure with the focus on having a unique page name that is informative and accurate, and easily comprehensible.

Focus on Page Titles (Image source: semrush.com)

Focus on Customer Experience

As a newbie SEO beginner, you might make the mistake of overly –focusing on the algorithms but not on the user experience and target audience. However, the truth is that once you start focusing on your target audience and generate the best user experience, you will certainly provide your readers with what they want and consequently improve your website ranking.

As the search engine algorithms are getting more and more advanced, they have started focusing more on those web pages that the potential readers and viewers are most interested in reading and visiting. Typically, those web pages have high-quality content and have the most relevant information.

When it comes to the best user experience, you want a website that is easy to navigate through. Also, your potential visitors must be able to find the information they want to really engage with your content.

That said, while formatting your website, you must look at it from the perspective of your visitors and consider how they will navigate through it.

By focusing intently on creating the best website journey and customer experience, you will encourage potential visitors to come back to your website. Resultantly, your website rankings will increase, and the authority of your websites will reach the top of SERPs.

By providing the readers with the kind of website, content, and user experience they are looking for, you will ensure that your website is powerful, informative, compelling, intriguing, and appeals to your target audience’s interest.

The Takeaway

As a beginner, SEO can be a bit overwhelming; however, the above-mentioned SEO tips will certainly lead to a big improvement in your webpage rankings. Remember that SEO is a long-term plan, which is why consistency and strategy are the keys to success.

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