Using Ranktracker to Assess Aged Domains With Odys

Intro

Imagine shortcutting years of SEO work. That's what a good aged domain can do.

Instead of grinding for years to build authority, you're buying something that’s already proven itself in Google's eyes with dozens of backlinks from major publications.

But here's what most people won't tell you: this market is a minefield.

For every success story of someone building a 6-figure business on an aged domain, there's a horror story of someone wasting thousands on a dud asset.

That's where Ranktracker comes in.

You might know Rank Tracker as a tool to help your site rank higher & drive more traffic…

But in this guide, I’ll show you how to use it to properly asses the value of aged domains - using the backlink analysis feature to look beneath the surface.

Then, I’ll show how Ranktracker can help turn these digital assets into thriving businesses!

We’ll look at 3 practical growth blueprints you can actually use, whether you're considering investing in aged domains or already have one.

Ready to see what Ranktracker can uncover?

Before we dive in, quick heads up: All these domains come from Odys Global.

I mention this because, unlike most marketplaces selling expired domains with sketchy histories, Odys actually vets every domain before listing.

They do proper due diligence: checking for clean backlink profiles, no spam history, and real editorial backlinks.

Plus, they back everything with a guarantee, so you're not gambling with your investment.

Click here to browse Odys Global's Premium Domain Inventory

Now, back to how to use Ranktracker to assess an aged domain - and unlock its true earning potential!

The Smart Way to Evaluate & Grow Aged Domains (With RankTracker)

Ecomodo.com (DR 15) - Sustainability and Eco-Commerce

When you're staring at a price tag of $3,450, you need to know exactly what you're getting.

Let's fire up Ranktracker and see if this domain is worth your investment.

First thing I notice? A DR 15.

If I'm being honest, that number alone doesn’t mean a ton.

But when I sorted the backlinks by DR (Domain Rating), something caught my eye - recurring coverage from The Guardian.

That kind of recurring coverage signals real brand recognition over the long term, rather than a one-off PR blast.

So the early signs are we’re dealing with a legitimate player in the sustainability space.

Let’s go deeper, pulling up Ranktracker's Backlink Checker to see 359 backlinks from 166 unique domains.

We want to see 80%+ dofollow links, because natural links are usually dofollow. A lower ratio often means promotional or low-quality links.

In this case, 83.1% are dofollow. Nice.

But here's what really matters: the source of these links. We're seeing coverage from major news sites, environmental platforms, and community projects.

This isn't some random assortment of web 2.0 blogs or sketchy directories. These are hard-to-get contextual mentions from serious publications.

So back to our original question - is it worth $3,450?

For a generic business? Maybe not.

But for someone building in the sustainability, sharing economy, or eco-commerce space?

You're looking at a domain with the kind of editorial backlinks that would cost you 5x that amount to build organically - if you could even get them at all.

Here's exactly how I'd bring it back to life:

First thing I'd do? Jump into Ranktracker's Keyword Finderand look for quick wins.

Seems like everyone's fighting over terms like "sustainable living" (42 difficulty, good luck)

But there's a whole cluster of under-served terms in local search which are huge opportunities.

Nobody's serving the more specific location queries like "sustainable living in Florida" or "sustainable living in Houston".

I'd create landing pages for major cities, each linking out to local environmental initiatives and feel-good community success stories.

You can use Ranktracker's AI Writer to create first drafts of these City-specific hub pages right from the Keyword Finder, and add your local research in there.

GrandpaStyle.com (DR 11) - Vintage Menswear Fashion

First impression is an easy pass, right? DR 11, UR 11. But hold on let's dig into what Ranktracker's showing us.

113 backlinks from 57 unique domains.

Not huge numbers - but the quality of these links is where it gets interesting.

We're seeing links from:

• CNTraveler (DR 50)
• Respected fashion blogs like Sartoria Lab and TheCut (DR 54)
• International fashion press (Observador in Portugal)

Super relevant content from authority domains - street style awards, trend reviews, designer profiles.

Whoever ran this site had legitimate fashion world credibility.

At $3,480, would you be overpaying?

Well, try getting all these links organically. That’s going to take a lot of money and/or time.

How I’d Grow It

Everyone in vintage menswear is fighting over the same keywords, usually with e-commerce intent.

So let’s drill down into some easier wins covering local vintage fashion scenes.

"Nashville vintage clothes" pulls 2.4k monthly searches at KD 2!

So I’d want to build city guides, but the real trick here is to partner with local vintage shops, tailors and authentication services.

They get featured, and we get insider knowledge and natural links.

Once we’re getting consistent traffic I’d look to monetize through partnerships with nationwide distributors running banner ads on the site.

And the next move would be branching out into affiliate deals on “how to dress like X” guides. There’s so much scope to catch viral/trending looks for huge traffic.

AquaFresco.co (DR 10) - Water and Environment

When I fired up Ranktracker and took a look at this domain the first thing that jumped out to me was a news story from MIT.

Not a press release, not a blog mention - actual coverage of a $100K entrepreneurship competition win.

Pull up the rest of Ranktracker's backlink analysis and we're looking at more coverage from major publications.

We're seeing write-ups from:

• Household press (USA Today + Boston Magazine)
• Environmental + scientific publications (Trellis.net + Buckminster Fuller Institute)
• International media (coverage in Portuguese, Spanish, German)

Almost all of these big links are Do-Follow. And they’re contextual mentions too - not random directory listings!

For $3,590, you're getting natural, editorial backlinks in the sustainability space that would be almost impossible to replicate organically.

How I’d Grow It

First up, I'm plugging competitors like WaterUseItWisely.com into Ranktracker.

Interesting find: while everyone fights over "water saving tips" (difficulty 50)...

… terms like water saving games" are much easier to crack - and each has a decent chunk of search volume!

Ranktracker shows dozens of easy wins like this.

But I'm not just thinking about blog posts.

I'm also thinking about interactive tools to attract even more links.

"sprinkler water usage calculator" is at KD 12. These are content opportunities begging for real tools.

Ranktracker shows that the current top ranking spot is taken by an outdated, clunky calculator with no extra info for the user.

I'd use Ranktracker's AI Writer to make a better guide and embed our updated tool in there.

Then, I'd start reaching out to anyone linking to the current top-ranking calculator (found via Ranktracker’s Backlink Checker).

Beyond that, we can also message other eco-conscious sites - sustainability nonprofits, and local authorities - letting them know about our new tool.

I wouldn’t just ask for links. I’d casually share the resource, and hint at the benefit for their audience - if people can clearly see your tool is better, you’ll pick up some high-quality backlinks along the way.

By month 3, I'd monetize through strategic affiliate partnerships in our buyer's guides (think high-ticket water systems and efficiency equipment), plus local contractor recommendations on our city-specific pages.

Simple but effective - match purchase-ready readers with vetted solutions, and take your commissions along the way

Time to Turn Premium Domains into Profitable Sites

I hope this guide showed you that aged domains aren't just about DR scores and backlink counts.

When you combine a top-class aged domain with Ranktracker, you're uncovering real business opportunities you can scale.

Think about it. Instead of grinding for years to build authority from scratch, you could be:

• Ranking for valuable keywords in months, not years
• Building on existing relationships with major publications
• Leveraging real editorial backlinks that money can't buy

Ready to get a head-start with aged domains yourself?

Head over to Odys Global to browse vetted domains ready for your next project.

Then use Ranktracker to build them back to their true potential - just like we did in this guide.

Why start from zero when you could build on proven authority?