• Design

UX/UI and Its Impact on SEO

  • Felix Rose-Collins
  • 9 min read
UX/UI and Its Impact on SEO


Businesses must take their digital presence seriously as the world shifts online. This means having a well-designed website that’s easy to use and navigate. Excellent user experience/user interface (UX/UI) is also crucial for keeping customers engaged with your site.

UX/UI is essential for keeping clients satisfied and it can positively impact your search engine optimization (SEO) ranking. Search engines are evolving and now place more emphasis on user experience. It means that sites with quality UX/UI are more likely to rank higher in search results.

Having said that, most people think of UX and UI as two separate entities. But, in reality, they work hand-in-hand to create a seamless web or app experience for users. While UI centers on the look and feel of a website or app, UX concentrates on how the user interacts with it. Both are vital to creating a successful webpage, and each can impact SEO.

In this article, we’ll look at how UX/UI affects SEO and what you can do to optimize your website or app for better search engine visibility.

How Does UX/UI Affect SEO?

UI and UX create a seamless user experience for consumers interacting with products or services like Trinetix. Yet, these two play an instrumental role not only on the surface level but also within SEO. Here are six ways UX/UI can affect SEO:

Click-through Rates

UX/UI can influence click-through rates. The better the UX/UI, the more likely browsers will click on a result in the search engine results pages (SERP). UX enhances SEO by making it more straightforward for users to find what they’re searching for on a website. Meanwhile, UI makes those results more visually appealing, thus encouraging customers to click.

For example, Now, an invoice payment solution company, worked with experts to boost their website performance. Before their site redesign, they only saw less than 3,400-page visitors every month and lower leads than they desired. After revamping the webpage, the site has more bright colors, welcoming images, and an informative homepage. Hence, it now features an engaging UX.

Later, studies show the organization increased site traffic by 132.65% from previous months. It all started when someone started wondering how much does a website redesign cost.

Dwell Time

Another way UX/UI affects SEO is by impacting dwell time. Generally, dwell time is the amount of time a user spends on a particular webpage before returning to the SERPs. The better the dwell time, the more engaged the consumer is with the site. This signals to search engines that the website provides relevant, valuable content. If customers find your site stressful to use or navigate, they’ll bounce back to the SERPs and click on a different result.

User Visits

Likewise, UX/UI can determine how many pages a consumer visits. A well-designed website will encourage users to explore more pages. Conversely, a poorly designed site will only lead to frustration and a high bounce rate. The more pages a client visits on your webpage, the more engaged they are with your content. This signifies to search engines that your website is relevant and worth ranking.

Conversion Rates

Besides, an excellent UX/UI can reinforce conversions. If you simply design your site, you're likelier to see conversions (newsletter sign-ups, sales, etc.). Hence, users can quickly find what they're looking for and take their desired action. Conversions are a crucial metric that search engines consider when ranking websites. You can use tools like a rank tracker to determine your web page’s ranking progress.

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Content Quality Scores

UX/UI can also affect content quality scores. For example, Google uses dwell time and organic click-through rate to determine your content quality. Through these cues, Google rates website pages, affecting their ranking on search engines like Bing, Yahoo!, and of course, Google. As a result, UX/UI can affect this score, which could also impact website SEO rankings that use these techniques.

Finally, a high-quality UX/UI design can help you rank for voice search. With voice search becoming popular, it’s crucial to design your site with this in mind. A credible UX/UI designer will help you select the right keywords and prepare a concise copy that will rank for voice search queries.

These are a few ways UX/UI design can affect SEO. To improve your SEO rankings, you must work with a professional UX/UI designer to help you achieve your goals.

Why Is UX/UI Important for SEO?

Given how UX/UI affects SEO, below are several reasons why it’s essential:

First, UX/UI is a vital element of digital branding. It can strengthen client loyalty and business credibility.

Second, high-quality UX/UI can increase the number of returning customers. Thus, resulting in higher conversion rates and sales.

Finally, UX/UI can improve organic search ranking by helping search engines understand a webpage’s purpose and then enhancing the user experience. These factors can lead to more site traffic and higher revenue for a business.

What Are Some Common UX/UI Mistakes People Make?

UX/UI is a process that involves understanding how users interact with digital products and then adopting that knowledge to design better merchandise. UX/UI designers must have strong analytical skills and be creative to develop solutions that meet the needs of both users and businesses.

Yet, even the best UX/UI designers can have shortcomings. Here are some common UX/UI mistakes that businesses make when designing their web pages:

Failure to Consider Users Needs

One mistake is failing to take into account the various manners users interact with a product or service. UX designers must determine how users will navigate the interface, what tasks they expect to do, and what cues they need to complete those activities.

Slow Loading Speed

Another common mistake is forgetting that consumers have limited attention spans. Users will likely get frustrated and give up if a site or app takes too long to load. A study shows that the average conversion rate is almost 40% when web pages load in one second.

Overlooking User's Knowledge Level

Besides slow loading speed, another common mistake is assuming that all users have the same level of knowledge or understanding. So, UX designers must provide clear and concise instructions that clients of all levels of expertise can follow.

Autoplay Music or Videos

Autoplay features can be intrusive and annoying, especially if customers are not expecting them. Instead, web designers should allow clients to control when and how videos or music start playing.

Forcing Users to Register

Asking consumers to create an account before they can use a product or service is a common mistake that designers make. Users often abandon the process if they cannot use the service or product without creating an account. UX designers should make the registration optional.

How to Improve Your UX Design for Better SEO Results?

Now that you’re aware of the typical UX/UI mistakes, the next item to determine is how to improve your UX design. UX/UI is a crucial aspect of any website. It’s what distinguishes how user-friendly and effective your site is. As mentioned earlier, a superior UX can make all the difference whether people stay on or leave your web page, convert, and come back for more. Here are several ways to improve your website’s UX/UI for better SEO results:

Ensure a Mobile-Friendly Site

More and more individuals are using their smart mobiles to browse the internet. A recent report shows that consumers are five times more likely to quit browsing a site if it’s not responsive to mobile use. Having said this, your web page must be mobile-friendly. This means having a responsive design that adjusts according to the screen size. Also, keep in mind to ensure all your content is accessible on a smaller screen.

Insert Relevant Keywords

Include keywords in your titles, headings, and all throughout your content to enhance your web page's ranking in search engines. But, avoid keyword overstuffing. Doing so will hurt your SEO and make your content challenging to read. Instead, you can use a keyword finding tool to learn about keyword opportunities that can optimize your web page’s ranking.

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Keyword Finder tool

The case of First Editing, a professional editing organization, shows how vital keyword ranking is. The company noticed its sales declining and learned later that its keyword rankings and organic traffic were suffering the same fate. Upon further investigation, their website performance dropped due to low-quality content containing unnecessary keywords.

They resolved the issue by merging content into themes and re-writing articles for the user and not for search engines. Aside from that, they redesigned the site to simplify the user experience. After a few months, they saw first-page rankings for the term professional editing services and a 35% organic traffic increase.

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Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

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If you want to improve your web rankings, you must use a SERP checker tool. It will provide you a detailed insight on the results page that will show after searching for a specific keyword.

SERP Checker tool

Improve Page Speed

See to it your website loads quickly. No one likes waiting for a slow web page to load. Moreover, search engines penalize slow sites. There are various ways to speed up your page loading time, such as optimizing images and using a content delivery network. Of course, one of the optimal ways to increase website speed is to simplify your design. Remember, a clean and simple design will not only load faster, but it will also be easier for users to navigate.

Use Easy to Read Fonts and Colors

Another way to make your webpage more user-friendly is to use easy-to-read fonts and colors. Stick with standard fonts that are quick to read, and avoid adopting too many different shades of colors. A simple color scheme will not only be softer on the eyes, but it will also make your site visually appealing.

Include Calls to Action

Make it simple for customers to know what to do next by including calls to action throughout your website. For example, add a call to action on every page if you want people to sign up for your email list. This will help guide users through your site and ensure they take the desired action.

Adopt Clear and Concise Language

Finally, adopt clear and concise language. Write articles in a way that is straightforward to understand, using short sentences and simple words. This will improve your site’s readability, making it more user-friendly. It will also help search engines better understand your content and raise your chances of ranking higher in search results.

Following these tips can improve your web page's UX/UI and, as a result, its SEO. Then again, it's crucial to remember that UX/UI is just one part of SEO. Various factors may contribute to a site's ranking in search engines. But if you optimize your UX/UI, you'll be well on boosting your SEO rankings.

How Do You Measure the Success of Your UX Design?

UX design is all about creating interfaces that are both effective and appealing to consumers. But how can you tell if your web designs are successful? Here are a few key indicators that you can measure:

Task Completion Rate

This metric is the percentage of consumers who completed the tasks they set out to do using your interface. If your task completion rate is high, that is an excellent sign that your UX design is effective. You can measure task completion rates using surveys or user testing.

Error Rate

Meanwhile, the error rate measures how often users make mistakes while using your interface. A low error rate indicates that your UX design is easy to understand. But, it’s essential to note that some errors are inevitable and not a reflection of your design. You can measure error rates using surveys, user testing, or analytics data.

User Satisfaction Rate

If customers are happy with your design, they will likely stay on your site longer and return in the future. You can measure user satisfaction by conducting surveys or using analytics tools to track user engagement.

Conversion Rate

Likewise, conversion rate measures your UX design's efficiency to help users achieve their goals. A high conversion rate means customers find what they need and take the desired action, whether buying or signing up for a newsletter. Again, you can measure this metric using analytics data.

Adoption Rate

Finally, adoption rate measures how long consumers can learn and use your interface. A high adoption rate means clients find your design straightforward to navigate and use. It also provides insight into how well users understand your layout and interface. You can measure the adoption rate using surveys, user testing, or analytics data.

What Are the UX/UI Factors to Consider When Optimizing a Website for SEO Purposes?

There are several key UX/UI factors to consider when optimizing a website for SEO purposes. Listed below are the most vital ones:


It’s no surprise that content is king when it comes to SEO. After all, what is a website without content? Keeping content front and center is essential when optimizing a site for UX/UI and SEO purposes. Your content must be well-written and informative. It also needs to be keyword-rich and SEO optimized. If you need help getting your web page to rank high in search engine results pages, then see to it you use the best SEO platforms available.

The navigation of your site is one of the significant factors to consider for UX and SEO. Navigation should be straightforward since it’s one of the primary ways users will interact with your web page. It also aids search engines in crawling and indexing your website effectively. Creating a sitemap can help plan your site’s navigation and ensure that it’s effective for users and search engines.


A mobile-friendly web page is simple to use on a mobile device, such as a smartphone or tablet. Users expect to view sites on their devices, while search engines also consider mobile-friendliness when determining rank. If you haven’t adopted the mobile experience, using tools such as ProntoForms can assist you in transforming your business workflow become mobile.

Create Value with Optimal UX/UI Experience

UX/UI is one of the most significant aspects of any website, yet most businesses overlook it. Optimizing your site for UX/UI and SEO purposes ensures that your web page provides a positive user experience while ranking high in search engine results pages.

There are many components to weigh in when optimizing a website for both purposes. Yet, by following the information outlined in this post, you should be well on improving your website performance and seeing better SEO results.

Felix Rose-Collins

Felix Rose-Collins


is the Co-founder of Ranktracker, With over 10 years SEO Experience. He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

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