Video Prospecting: How to Use it Effectively to Maximize Conversions and Sales

Intro

Video prospecting is an effective way to reach the target audience, and show them the value your brand offers and how to use it to solve their pains. With a great video marketing campaign strategy for your sales and marketing teams, you can get many prospects to convert and become customers.

You can get potential customers to know about your brand products or services and the value they deliver to solve pains. Video prospecting helps make it easy for the sales team to run outreach campaigns to new potential customers.

This article shines a light on what is video prospecting and how brands can leverage it to drive more engagements, build relationships, and get prospects to buy their products or services.

What is video prospecting?

This involves creating video content for outreach campaigns to engage leads through the sales funnel with video content. The strategy involves creating personalized video content that is tailored to the prospect’s specific needs showing what a business offers and the value to solve customer challenges.

They help brands engage target customers, show them the value they will offer and how to solve their pains, and get them to close deals and convert into customers.

Why you need video prospecting

• Engage leads With videos, it's easy to capture user attention, show them the products or services you sell and the value of your brand, and with ease convert them into leads and customers.
• Get people to see how your services/ products solve pains The video demos help leads understand the workings of your brand and how they can use it to solve the challenges they face. With the demos they can see how to use the product to solve pains they experience and can convert with ease to start using the product.
• Drive more traffic to the website People love short educational and entertaining videos. With such type of content, brands can drive more target users to their business and get them to engage and know the solutions a business offers.
• Using videos increases email outreach open rates Videos increase open rate and prospects love engaging emails with video content. As a sales and marketing team, you can use video content to qualify leads through the sales funnel as you engage them with email outreach campaigns. Email campaigns with video have a high engagement rate and faster replies.

When you need video prospecting

• When launching new products or updates in the market With video content, you can show your customers new features you have added to your products or software and how they work. You can show a new product you introduced in the market and how prospects can use it. It is easy for prospects to understand your business value as they can see how the products work to solve their customer pain points.
• For prospect follow-up When your sales team reaches out to potential customers and hasn’t gotten a reply, they can use video content like sending a product demo or a customer testimonial to engage them. Using videos in your follow-up campaigns can result in more engagement and drive higher conversions for your business.
• Guiding buyers through product demos Videos are helpful when showing leads more about your brand through the demos. With the video demos, they can see for themselves how your brand operates and want to try it to solve their challenges.
• Reconnect with a prospect Videos can help brands build credibility and trust with potential customers as they engage the videos and see your business offers. Great educational videos are best for building engagements and relationships with prospects.
• Running cold outreach campaigns Target audiences are likely to view outreach campaigns that have video content because it is easy to understand the message and fun and entertaining to engage the videos.

How to Make Video Prospecting Effective For Conversions

Understand target customer pains

Your videos should capture the user's attention and speak to their challenges and how to solve them. Before you start video prospecting, research and know the pains you want to address and what your customers need from your business.

You can use social listening tools to get insights into what your customers say about your brand, the competitors, and what they need. In addition, you need to have a goal that you want to achieve with your video prospecting campaigns.

Data visualization can also provide more comprehensive insights into your customers’ pain points, competitors’ strategies, and consumer trends. This approach uses graphical elements like charts, maps, and graphs to explain data visually, turning raw narratives into eloquent and informative stories.

Do you want to generate more leads? Or bring more brand awareness or close sales. Having a goal will make your videos more focused, and engaging.

Have a great call-to-action

What do you want your target customers to do after watching the videos? Do you want them to sign up for your newsletter, watch product demos, or sign up for a free trial? You need to be clear about your CTA.

Add the CTA in the video description and within the video and optimize the description with keywords prospects use to search for information to solve their pains. If you’re running YouTube channels, add attractive video thumbnails to capture user attention, get them to click your videos, and take action. See the examples below.

Source: Youtube

Create a great video script

Having a video script will help you create better videos that will deliver more value to your prospects and drive more conversions for the business. Here is how the video script should be.

Source: Sendspark

Once you create the script, share it with the sales and marketing teams to give their feedback and help ensure you capture all the essential elements to help achieve your marketing goals. Include a compelling story about the results you have delivered for past customers to build trust with potential leads.

Embed Video on Website

Videos are your secret weapon! Embed videos on your website to grab attention and skyrocket conversions. These dynamic tools keep visitors hooked, unlike static text. Studies show videos can boost conversions by 80%, acting as powerful sales tools that address concerns and build trust.

They also allow you to tell your brand story in a captivating way, fostering emotional connections with viewers. But the benefits go beyond conversions. Engaging videos can improve your SEO by increasing dwell time on your website, a ranking factor for search engines. Optimize video titles and descriptions with relevant keywords for even greater search visibility.

Run a/b tests

Track the performance of your ads and measure metrics that will result in better conversions. As you keep creating and sharing videos for prospecting, run a/b tests and experiment with different areas of your videos like CTA, video format, and length of the videos to increase engagement and conversion.

Know what works best when running the video content and optimize it to drive more results for your video marketing campaigns. Ensure you use high-quality tools to create the videos and run your tests as you improve the quality of the videos.

Keep the videos short and capture user pains

Include storytelling and visuals to engage prospects throughout the video length. Capture potential clients' pains and show actionable solutions to those pains with your video content. Research supports the viewing of short videos as 75% of audiences watch videos on their smartphones.

Provide value in your videos educating prospects on your services or products. Through the videos, demonstrate your business expertise and how well you will help solve their pains once they convert and become customers.

Know the type of videos to create

To drive user attention and show them your value you can create different prospecting videos like FAQs, webcams, reminder videos, screen share, and product demos. Research shows that 89% of target customers buy after engaging in video content about brand products or services.

Source: Wyzowl

Your different videos for the prospecting should capture your user levels in the buyer journey and engage them as not all the prospects are on the same stage in the sales funnel.

Choose the right platform

To increase the visibility of your video content, distribute your video to the channels your prospects engage more. You can share the videos through email marketing, social media, your business website, or your YouTube channels. Despite the different distribution channels for your videos, focus on the ones where you can engage more target audiences and get them to know your brand.

Show consistency and follow-ups

Many of your target audience will not convert after watching a single video of your campaigns. To see results, you need to be consistent in creating engaging videos and sharing them with prospects. Ensure you also follow up on your campaigns to re-engage users who didn’t take any action.

Keep sending updates about your brand, services, or products. Alongside your follow-ups, share case studies, and testimonials that will help build trust with the target audience and drive them to convert for your business. Here is data showing what people say video success is.

Source: Wyzowl

As you follow up, use the above metrics and keep optimizing the quality and value leads get from your videos. Build trust, show them how your brand solves their challenges, and get them to convert. To deliver what your prospects want, you can collect feedback from prospects and keep improving the value of your videos as you engage and nurture leads.

Conclusion

Engaging your target audience with videos results in a high conversion rate for your business. As you run your video campaigns to engage prospects and record video content at different stages to engage the users.

Ensure you personalize the videos and add storytelling to make them more engaging. Use the above tips to create quality videos, drive more engagements get users to know your brand products or services work, and increase conversions