• Marketing

Why use lead scraping in your business?

  • Felix Rose-Collins
  • 3 min read
Why use lead scraping in your business?


Looking for a way to boost your lead generation efforts? Well, you may want to consider using scraping. Scraping can help you collect data from a variety of sources, which can then be used to create targeted lists of potential leads. Best of all, it's a relatively easy process that can be done with a few simple tools. So if you're ready to generate more leads, read on!

What is scraping?

Scraping is the process of extracting data from a website. This can be done manually, but is usually done with the help of a tool. This can be websites, social media platforms and even physical documents.

By scraping, you can find leads quickly and gather important information such as:

  • the first and last name of the lead
  • their job title
  • the name of the company where they work
  • e-mail address
  • phone number.

This data can then be stored in a database or spreadsheet for easy access.

What is scraping?

Why use scraping to generate leads?

There are a number of reasons why scraping can be an effective way to generate leads.

Firstly, scraping allows you to quickly gather large amounts of data from various sources. This can be incredibly useful if you are trying to compile a list of potential leads.

Secondly, scraping can help you target specific types of prospects who are more likely to be interested in your product or service. By targeting specific keywords or demographics, you can ensure that your scraping efforts are aimed at generating the most relevant leads possible.

You can also retrieve data about potential customers, such as their age, location and interests. This information can then be used to target lead generation campaigns more effectively. In addition, scraping can be used to find contact information for potential customers that would be difficult to obtain by other means.

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Finally, scraping can save you time and money by automating the lead generation process. By leveraging scraping, you can focus on other aspects of your business and generate leads more efficiently.

Let's look at an example. You're a salesperson in an average company and want to contact prospects to offer your service. With a tool like Derrick App, you can do wonders ! This free google sheet extension allows you to extract leads from LinkedIn Sales Navigator and then enrich your data. This gives you a clean database ready to use in 3 minutes. Proof that scraping saves you time!

Why use scraping to generate leads?

What are the limits of lead scraping?

While there are a number of advantages to scraping, it is important to be aware of its limitations.

Firstly, the practice of scraping is regulated. The CNIL and the RGPD are very careful about the protection of personal data. Thus, if you scrap public data for academic purposes, you are within the rules. On the other hand, if you scrap data from sites where scraping is prohibited, you run risks.

Even if there are easy-to-use tools, some scraping tools require a good knowledge of the web and APIs. So it is not always easy to start scraping.

Some scraping tools are limited in terms of data volume. Beyond a certain amount of information, the tools can be less efficient. Some may even be limited in the type of data they can handle (images, pdf, etc.)

Finally, faced with the rise of scraping, many webmasters protect their site! Thus, they regularly update their interface to prevent scrapers from collecting up-to-date data.

So, scraping is not perfect and has its limits. However, it can be a powerful tool when used correctly and with the right data. It is important to remember that scraping should only be used as part of your overall data collection strategy, and that you should always check the results against other sources. However, with careful planning and execution, scraping can give you the edge you need to get ahead in today's competitive online marketplace. Have you tried using scraping to gather data for your business? What were your results? Let us know in the comments below!

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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