• Search Engine Optimization (SEO) & Artificial Intelligence (AI)

10 Best AI SEO Tools to Improve Your SERP Rankings

  • Felix Rose-Collins
  • 7 min read
10 Best AI SEO Tools to Improve Your SERP Rankings

Intro

In today's business world, where everyone understands the power of SEO, getting noticed on Google's first page is tougher than ever. The competition is fierce, and you need every advantage you can get.

That's where AI SEO tools come in. They're like your secret weapons in the battle for online visibility. These tools bring a smart and effective approach to SEO, giving you an edge in the tough competition.

In a world where every click matters, having these AI tools can make a real difference. So, let's check out the top 10 AI SEO tools that can boost your business and help you stand out in the crowded online space.

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The Top 10 AI SEO Tools

Given how comprehensive SEO is, it shouldn’t come as a surprise that this list doesn’t feature an all-in-one AI SEO tool. In fact, such a tool probably doesn’t exist due to the sheer complexity and ever-changing nature of SEO.

Instead, our list includes specialized tools that reign supreme in a specific area of SEO. Combine these based on your SEO needs and priorities, and you’ll have a powerful arsenal for effectively optimizing your online presence.

1. Ranktracker 2. HIX.AI 3. Pictory 4. Surfer 5. Semrush 6. NitroPack 7. PageSpeed Insights 8. Scalenut 9. AdCreative.ai 10. WordLift

1. Ranktracker

Ranktracker

Meet Ranktracker

The All-in-One Platform for Effective SEO

Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

We have finally opened registration to Ranktracker absolutely free!

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Ranktracker is a complete solution for people who are looking to enhance their SEO game. rank Tracker comes with a variety of tools. For example, you can find a keyword finder, helping you discover the best keywords that can help your business flourish on the internet.

besides this, keyword difficulty checker, SERP checker, backlink checker, website audit, AI article writing, and many other tools are available, making Rank Tracker your true business companion.

Pros:

  • A variety of tools to evaluate your SEO performance
  • Starter plans start from $16
  • Generate unlimited topics through AI article writer

Cons

  • They may not accept cryptocurrency

2. HIX.AI

Content is king. If you're on the lookout for an outstanding AI writing tool to boost your SEO game, look no further than HIX.AI. This all-in-one AI writing copilot takes the lead in your content creation priorities.

HIX.AI

For short-form content writing, there's HIX AI Writer. It offers over 120 tools to nail any content you might need. Powered by GPT-3.5 and GPT-4, it ensures your content is not only highly engaging but also optimized for SEO.

Simply input your keywords, and HIX AI Writer goes the extra mile by generating keyword-rich meta descriptions, titles, headlines, CTAs, and more. In addition to generating content, it helps refine your SEO content, from rewriting articles to providing summaries. By consistently delivering high-quality content, it reinforces your credibility and boosts your ranking.

HIX.AI

Meet Ranktracker

The All-in-One Platform for Effective SEO

Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

We have finally opened registration to Ranktracker absolutely free!

Create a free account

Or Sign in using your credentials

Another standout feature is the ArticleGPT. This innovative article writer specializes in crafting fact-based, SEO-friendly long-form articles based on credible sources or references you provide. This ensures the content remains factually sound, avoiding the pitfalls of misinformation that can harm your SEO rankings.

ArticleGPT allows you to create various article types, including product reviews, how-to guides, comparisons, news pieces, product roundups, and general articles. It ensures optimal keyword usage for improved search engine rankings.

With this tool, you can write different types of articles, including product reviews, how-to guides, comparison posts, news articles, and general articles. ArticleGPT ensures keyword utilization for higher SEO performance.

Each piece is freshly generated to match your preferred structure, length, tone, and keywords, guaranteeing 100% plagiarism-free content.

Pros:

  • Produces high-performing and SEO-optimized content
  • Offers a browser extension to improve your SEO game anywhere on the web
  • Comes with a ChatGPT-like chatbot that utilizes up-to-date online information for SEO

Cons:

  • The free plan has a word limit

3. Pictory

Pictory

The first thing any marketer will tell you is that there’s more to content creation than writing blog posts. Sure, writing is the foundation of any content marketing strategy, but it should be complemented by various content, including images, infographics, and videos.

Videos, particularly short-form ones, have proven to be a highly engaging content format, catering to the modern audience’s preference for visual and bite-sized information. Pictory can help you deliver just that to your audience.

This AI video generator creates short yet captivating videos tailor-made for specific platforms like TikTok and Instagram. Even with no experience in video design, you can create high-quality videos that will keep viewers glued to your website or social media channels.

Use the Blog to Video Creation feature, and you can create excellent videos to accompany your blog posts made by HIX.AI.

Pros:

  • Excellent text-based editing capabilities
  • Automatic caption generation
  • Fast video rendering

Cons:

  • The AI voiceover sounds robotic
  • Only stock footage is usable

4. Surfer

Surfer

Whatever SEO strategy you want to implement, it starts with one thing – research. It is the bloodline of SEO, so make sure to get it right. Though there are a few types of research beneficial to SEO (e.g., market and competition), none comes close to the importance of keyword research.

But here’s the thing – this research can be quite complex and time-consuming. So, it might be best to let Surfer do it for you. Surfer is a robust tool that helps you take your content to the next level by building detailed outlines, discovering relevant topics, and finding the best keywords for your target audience.

Thanks to the built-in Keyword Research tool, you can ensure your content covers all relevant aspects of a specific topic.

Pros:

  • Hassle-free content optimization
  • A user-friendly interface
  • Offers an SEO Audit tool

Cons:

  • Can be costly for smaller businesses or individuals
  • Lacks in-depth data analysis

5. Semrush

Semrush

If you’re looking for a tool that covers a few crucial aspects of building a successful SEO strategy, consider using Semrush. Its AI-powered writing assistant might not be the best, but the rest of its features justify its place on our list.

With Semrush, you can analyze website traffic, research competitors, find gaps in your niche market, source backlink opportunities, and track your current status on Google. Use all this data to inform your SEO strategy, and it’s only a matter of time before you see tangible results.

Pros:

  • Integration with numerous helpful tools
  • An excellent Content Audit feature
  • Real-time content optimization suggestions

Cons:

  • Pricey
  • A high learning curve

6. NitroPack

NitroPack

Technical SEO is one of the most important factors in your website’s overall performance. It directly dictates how visitors (and search engines) experience your website. Though there are many technical SEO aspects to pay attention to (e.g., mobile friendliness and URL structure), site speed is arguably the most important.

NitroPack can help make your website faster by compressing images, optimizing the code, and caching content.

Pros:

  • Addresses all page speed issues
  • Excellent customer support
  • A free plan is available

Cons:

  • Can be incompatible with Javascript-heavy sites
  • Can experience frequent interruptions

7. PageSpeed Insights

PageSpeed Insights

NitroPack and PageSpeed Insights are a match made in heaven. Use the first tool to speed up your website and the second to see the results.

PageSpeed Insights is Google’s tool that gives you a direct insight into how this search engine assesses your website’s speed. Pass this test, and you can rest assured your website won’t be excluded from top search rankings. Fail it, and it’s back to the drawing board – your SEO strategy and website desperately need tweaking!

Pros:

  • Google’s benchmarks are used for results
  • Helpful improvement suggestions
  • Works both for desktop and mobile sites

Cons:

  • Limited in functionality
  • The interface can be challenging for beginners

8. Scalenut

Scalenut

Scalenut is an excellent tool focused on content marketing. It helps create SEO-friendly blogs, plan keyword research, optimize content, and analyze SERP data.

Users can take advantage of it to create a comprehensive content marketing strategy encompassing everything from keyword planning to content optimization. Thanks to a dynamic SEO score, you’ll be able to judge how good your generated content is in real time.

Pros:

  • In-depth keyword analysis
  • An excellent Editor feature
  • An intuitive interface

Cons:

  • Generated content requires human editing
  • Generated content might be inaccurate and repetitive

9. AdCreative.ai

AdCreative.ai

The primary goal of SEO is to attract organic traffic to your website. But until your SEO efforts pay off, you can rely on pay-per-click campaigns to boost your website’s visibility. If you have trouble coming up with engaging ads for these campaigns, use AdCreative.ai.

This unique AI-powered tool generates creatives primarily intended for advertising. As such, these copies are highly engaging and converting. Best of all? The tool requires minimal input on your behalf.

Pros:

  • A huge variety of visuals
  • Can also assist in headline creation

Cons:

  • Creatives can be repetitive
  • The tool sometimes disregards uploaded files

10. WordLift

WordLift

Schema markup provides essential information about your website’s content to the search engines, helping enhance its SERP (Search Engine Results Pages) visibility. If you’re unsure how to optimize this data, leave it to WordLift.

Meet Ranktracker

The All-in-One Platform for Effective SEO

Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

We have finally opened registration to Ranktracker absolutely free!

Create a free account

Or Sign in using your credentials

This handy tool will generate structured data based on your website’s content, helping search engines understand it better and, thus, improving its ranking. This tool is particularly useful for e-commerce websites, as it can organize content to appear better in Google Shopping.

Pros:

  • Content improvement suggestions
  • A free trial is available

Cons:

  • Can be challenging to set up
  • Non-WordPress websites might be harder to integrate

How to Choose the Best AI SEO Tool for Your Business

If you’re familiar with SEO, you know how multifaceted it is. It involves numerous elements and techniques, all with the same goal – improving your online visibility and search engine ranking. For this reason, finding a single AI SEO tool that covers all the bases is nearly impossible.

Instead, identify what your business SEO strategy lacks (or where it performs poorly) and find specialized tools for those areas. The best AI SEO tool for your business is one that integrates with your existing SEO strategy effortlessly, automates boring and time-consuming tasks, and is easy to use (even for the less tech-savvy members of your team).

How to Optimize Your Website Using AI SEO Tools

With numerous SEO techniques come numerous AI SEO tools. Though these tools come in many forms, they can be roughly organized into three categories – keyword research, content generation, and website performance optimization.

Using specialized tools from each category, you can nail keyword usage on your website, craft highly optimized content from scratch, and keep your website current. Combine these tools and create a robust SEO strategy that will skyrocket your website’s visibility over time.

Establish Online Dominance With AI-Powered SEO

There’s no doubt about it – AI and SEO are a match made in heaven. SEO techniques and trends continuously evolve, and employing AI is the best way to ensure your business doesn’t get left behind.

Besides staying up-to-date, your SEO strategies will become smarter, more data-driven, and significantly more effective than ever, thanks to AI SEO tools. So, don’t wait; choose the best AI SEO tools from our list and ensure your business keeps on thriving in the ever-evolving digital landscape.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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