10 Content Marketing Tips To Increase Conversion Rate

Intro

Content is king, and this is one of the irrefutable marketing facts. Your website is getting visitors because of the compelling content on your website. So, your website acts as the repository of relatable information visitors check to become active users. Essentially, to convert people, you must have compelling content.

Interestingly, it is easy to say content is the way to generate conversion, but not all marketers can convert with content. Statistics show that only 6% of marketers know how to use content effectively. This is why articles like ours can never go out of fashion. Content remains a supreme way to convert leads, and we have 10 tips to boost your conversion rate.

What is Content Marketing

Content marketing is a digital marketing strategy whose underlying purpose is to curate and distribute relatable information. The content usually targets a specific audience to convert that audience into customers.

Content marketing is subtle and not as brazen as traditional marketing in some regards. You would subtly tell people to buy your products by providing relevant and relatable information. Your target audience finds this information valuable. So, in turn, they opt for your products or services.

Different businesses, whether big or small, use content marketing to drive sales. Microsoft, WordPress, John Deere, and P&G. These businesses do this because of how beneficial content marketing is. Some of these benefits are;

• Improved sales
• Cheaper than traditional marketing
• Unlike traditional marketing, customers are more loyal
• Your content sets your customers in patronizing loop

What is Content Conversion Rate

Content conversion rate means the number of people who not only visited your website but also performed an action. The action could be an outright purchase of your products or services. It also could be something that could lead to purchases, such as joining your subscription list. In addition, it could be registering for an upcoming event or filling out a survey form on your website.

Conversion rate requires you to understand your audience and their reaction to your product. This will allow you to make your content relatable. However, it is not just to provide content and expect customers to appear magically. As we have mentioned, only a few marketers, about 6% can use content marketing optimally.

However, we will give you tips to make you a part of that 6% and boost your bottom line. So, let’s go make more revenue.

Let Your CTAs be Catchy

Visualize giving Resumes Planet your resume to write. When you read it, if you could, you would hire yourself. They are that persuasive with resumes. That is the exact feeling your CTA should evoke in your website’s visitors. The essence of your content is to attract new users as a moth feels drawn to the flame. You want them to patronize you, and you can get them to do it.

You only need a great CTA. CTA or call to action are words that encourage users to try a product or service. So, you have to make the CTA enticing so that the new visitor to your website will feel bad if they don’t click it. You don’t need to use manipulating words. All you need to do is let your visitors see what they stand to gain from patronizing you.

Highlight what makes you different from other websites and show how different you can be. Study your competitors and highlight their weaknesses. Then, make those weaknesses your own strength. To help, give your CTA a high authority backing. People love those.

Let your Content Contain High Authority Figures.

Have you ever wondered how influencer marketing works? Have you ever thought about why a celebrity would say something and millions of people automatically believe that thing? One word, authority. Most people believe words coming out from an authority figure. Be it an influencer, celebrity, or political figure. Even you right now, if Dev Patel, Larry Kim, or other high authority figures on marketing say something, you would be inclined to believe.

So, you can tap into this instinct with your content. You could ask a celebrity or a social media influencer to use your product or service and write about it. Include pictures and videos and see how users will convert to become customers.

We understand your business may not have the capital to use influencers or celebs specifically. In these circumstances, you only need to include quotes from celebrities, influencers, and other similar high authorities about your product in your content.

You can add statistics and testimonials from leaders of the industry or experts can be helpful. Just link your content to these sources, which could even be journals.

The People are On Social Media, So Should You.

Don’t underestimate linking to social media platforms like Quora. Although when you link to Quora posts, it doesn’t help your visibility on Google, it can be great for conversions. Make a Quora post, and link said post to your website. It could even be a reply to another post bearing your link. When people read that reply, they visit your website.

This can work with other social media websites, but you can do more. You can interact with your social media followers with your business account. You can take part in trends and let people you as one of them, not trying to get them to spend their money on you.

Also, you can begin putting your content on social media, but you have to develop an uploading strategy and content calendar. Also, you can use the various features on social media platforms to make your business more relatable. For instance, the reels and countdown feature on Instagram. Play to the strengths of each social media account.

Be Accessible

You have to be accessible. Your content won’t convert if you aren’t accessible to tend to the demands of a visitor. Have a ready customer care service and a chat bot that will assist in quick resolution if you can afford it. When you are accessible as a business, you can convert more visitors into users.

The newcomers to your website will consider your operations serious if you easily attend to their needs.

Let your Content Create a Feeling of Urgency.

The underlying reason for your content is to get people to patronize you. So while you aren’t advertising outright, you still are advertising. You have to be subtle and strategic all at once. So in being strategic, you create a need within the visitor to your website that they can’t do anything without your product.

This is where authoritative statements like testimonials come in. They would help create that urgency and believability that would motivate your user to be a customer.

Test Your Updates

If you want to make any update, whether small or significant to your website, test it as much as possible. Create a page for testing and assess the results. Check the visits, bounce, and sales conversion rate and the duration each user used on your website. Also, test run your campaigns and be thorough. Do your A/B tests and gauge your audience preference to aid your conversion rate.

The Forms on Your Website Should Look Interesting.

Study your audience and provide forms that they would find appealing. Forms are useful ways of getting people’s emails which could help you during your campaigns. Speaking of emails, ensure that you insert automatic filters so you’d get more accurate information.

Design a captivating CTA button for people to click on when they complete the forms. Remember, forms could help you boost the number of contacts you have for email marketing. It could also be a way to get the pain points of the people visiting your website.

People love Images.

The brain loves images, and it processes images faster than text. You can take advantage of this biological nature of people by adding more pictures to your content. A single image could tell a story quicker than a series of words can. So, infuse images into your content. Use infographics and other engaging visuals to make people resonate with your content.

Headlines will Make People Head In

Headlines are vital to attracting an audience and eventually converting them. A headline shows if your content will solve the problem newcomers are having. If your content is excellent and your headlines are a little bit of a miss, you could lose out on optimal conversion of an audience. Keep your headlines sweet and no longer than 9 words.

Optimize for Mobile

With over 6.5 billion people using smartphones, it is only smart that you optimize your website for mobile. This will boost your conversion rate as you will compete for the larger number of people who use smartphones.

Conclusion

Using content marketing to convert new people into customers is the best way to go if you are serious about improving your bottom line. The reason for you writing content is to entice people. If your content can’t do that, you need to work on it seriously. Read out tips and watch as your content truly becomes king and converts people into customers for you.