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10 Types of Content That Grab Attention and Backlinks

  • Erik Emanuelli
  • 14 min read
10 Types of Content That Grab Attention and Backlinks

Intro

There's no doubt that SEO is one of the most important aspects of a business.

You need to rank high on search engine results pages to generate traffic and increase revenue.

But what type of content should you create to achieve this goal?

In this blog post, we will discuss the types of content that are most likely to grab attention and earn backlinks.

Case Studies

A case study is a detailed report of an individual, organization, or event.

They are usually used to examine a real-life situation and can be helpful for businesses in various industries.

If you have achieved something significant, such as increasing traffic or sales, a case study is an excellent way to showcase your success.

Not only will it help you attract attention, but it can also serve as valuable evidence when pitching to new clients.

Consider these points when creating your case study:

  • Think About Your Ideal Customer
  • Make the Story Easy to Read
  • Include Data and Numbers
  • Be Specific

Think About Your Ideal Customer

When creating your case study, it's important to think about who your ideal customer is.

This will help you determine what information to include and how to present it in a way that will be most appealing to them.

Make the Story Easy to Read

Nobody wants to read a long, boring report.

Make sure your case study is easy to read by using short paragraphs, clear headings, and bulleted lists.

Include Data and Numbers

Case studies are all about proving your success, so make sure to include data and numbers whenever possible.

Be Specific

Don't try to cram too much information into your case study.

Instead, focus on one specific issue or goal and provide details about what you did, how you did it, and what the results were.

If you follow these tips, you'll be well on your way to creating an effective case study that will help your business attract attention and win new clients.

Video Tutorials

If you want to get more traffic from YouTube, then creating video tutorials is a great way to do it.

Tutorial videos are extremely popular and can be very effective at driving traffic to your website.

People love watching videos that show them how to do something; if your tutorial is helpful and informative, they will be more likely to link to it.

To create an engaging video tutorial, worth of backlinks, consider these tips:

  • Be Clear
  • Organize Points
  • Make It Easy to Digest
  • Set Your Tone

Be Clear

If you want your video tutorial to be successful, you need to make sure that it is clear. This means having a script and sticking to it.

Your audience should be able to understand what you are saying and following along should be easy.

To do this, use simple language and avoid jargon.

Organize Points

When creating your video, it is important to organize your points. This will help you keep your thoughts clear and make it easier for your audience to follow along.

To do this, create an outline of your video before you start filming.

Make It Easy to Digest

Your video tutorial should be easy to digest. This means that it should be short and to the point.

If your tutorial is too long, people will lose interest and will not watch it until the end.

To make sure that your video is easy to digest, break it up into smaller sections.

Set Your Tone

The tone of your video should be professional but friendly.

You want to come across as an expert in your field but you also want to make sure that people feel comfortable watching your video.

To do this, avoid sounding like a sales pitch and focus on providing helpful information.

Flowcharts

Flowcharts are a type of diagram that show the steps in a process.

They are often used to help people understand complicated systems or processes.

If you have created a flowchart that is helpful and informative, it is likely to be popular with readers and could earn you some backlinks.

When you are creating your flowcharts, keep in mind to:

  • Flow Data From Left to Right
  • Use Consistent Design Elements
  • Keep It on One Page
  • Use a Split Path

Flowcharts

Flow Data From Left to Right

The vast majority of flowcharts should be designed so that the reader flows from left to right.

This is because we read from left to right, so it makes sense to design our diagrams this way too.

There are some exceptions to this rule, but they are rare.

Use Consistent Design Elements

When you are creating your flowchart, use consistent design elements throughout.

This means using the same shapes, colors, and line thicknesses for each step in the process.

You should also use arrows to show the flow of data, rather than just straight lines.

Keep It on One Page

If possible, try to keep your flowchart on one page. This will make it easier for the reader to understand.

If you absolutely must have more than one page, make sure that each page is numbered and that there is a link back to the previous page.

Use a Split Path

If you need to show a process with multiple paths, use a split path. This means having two or more arrows going off in different directions from one step.

This will make it clear that there are multiple paths that can be taken.

Listicles

Listicles are articles that are based on a list of items, tips, or facts.

They are usually easy to read and can be very shareable.

If you want to increase the chances of your content being shared, then a listicle is a good option.

Just make sure that your listicle is well-researched and informative.

Here are some tips to create your listicles:

  • Include Valuable Insights
  • Explain Each List Item
  • Use Examples
  • Make Sure the List is Consistent

Include Valuable Insights

When you are creating a listicle, it is important to include valuable insights. This means that each item on your list should be backed by research or experience. For example, if you are creating a list of the best ways to save money, each tip should be accompanied by an explanation of why it works.

Explain Each List Item

In addition to valuable insights, each list item should also be explained. This will help your readers understand the content of your listicle and provide them with more information. If you are listing the top 10 ways to save money, each tip should be accompanied by an explanation of how it works.

Use Examples

Examples can also be very helpful in listicles. They help to illustrate the point you are trying to make and make it more relatable to your readers. If you are listing the top 10 ways to save money, you could include an example of how each tip has helped you save money in your own life.

Make Sure the List is Consistent

When you are creating a listicle, it is important to make sure that the list is consistent. This means that each item on the list should be related to the others. For example, if you are listing the top 10 ways to save money, each tip should be about saving money. You would not want to include a tip about investing in stocks in a listicle about saving money.

Infographics

Infographics (Image source: Erik Emanuelli)

Infographics are images that contain information or data.

They are often used to make complex information more digestible and can be very effective at driving traffic to your website.

If you create an infographic that is both informative and visually appealing, it is likely to be popular with readers and could earn you some backlinks.

To create your infographic, be sure to:

  • Create an Outline
  • Choose the Right Fonts and Colors
  • Keep It Simple
  • Use an Easy-to-follow Layout

Create an Outline

As with any other piece of content, it is important to start with an outline when creating your infographic.

This will help you to organize your thoughts and make sure that your infographic is concise and on-point.

Choose the Right Fonts and Colors

Your font choice will play a big role in how readable your infographic is.

You want to choose a sans serif font for the body of your text and a more decorative font for headlines or subheadings.

When it comes to colors, be sure to use a limited palette so that your infographic doesn't look too busy.

Keep It Simple

An effective infographic is one that is easy to understand at a glance.

If your infographic is too complex, readers will likely give up before they reach the end.

To keep it simple, focus on one main message and use short blocks of text.

Use an Easy-to-follow Layout

The layout of your infographic is also important for making it easy to understand.

Be sure to use plenty of white space and arrange your content in a logical way.

If possible, use graphics to break up your text and help guide the reader's eye through the infographic.

How-to Articles

How-to articles are a type of tutorial that show readers how to do something.

They are usually step-by-step guides that can be very helpful for people who want to learn how to do something.

If you have expertise in a particular area, then writing a how-to article is a great way to showcase your knowledge and attract attention to your website.

When you are writing a how-to article, consider the following points:

  • Know Your Audience
  • Do Your Research
  • Write the Process
  • Make It Friendly

Know Your Audience

Before you start writing your how-to article, it is important to consider who your audience is.

You need to think about what they need to know and what would be helpful for them.

For example, if you are writing a how-to article for people who are new to gardening, then you will need to include basic information.

On the other hand, if you are writing for experienced gardeners, then you can assume that they already have some knowledge and can skip the basics.

Do Your Research

No matter who your audience is, it is important to do your research before you start writing.

This will help you understand the topic better and also give you an idea of what other people might be looking for.

If you are writing a how-to article about gardening, then you should research different gardening techniques and find out what would be most helpful for your readers.

Write the Process

Once you have done your research, it is time to start writing the process.

When you are writing a how-to article, it is important to be clear and concise.

You should also use simple language so that everyone can understand what you are trying to say.

Make It Friendly

Your how-to article should be easy to read and follow.

This means that you should use headings and subheadings to break up the text.

You should also use bullet points or numbered lists to make it easier for people to follow the steps.

Reviews

Reviews

Reviews are a type of article that gives an overview of a product or service.

They can be helpful for people who are trying to decide whether or not to purchase something.

If you write an honest and unbiased review, it is likely to be popular with readers and could earn you some backlinks.

To write a perfect review, follow these tips:

  • Provide Essential Information
  • Take a Stand
  • Share Evidence to Support Your Views
  • Compare and Contrast

Provide Essential Information

When you write a review, you should provide essential information about the product or service. This includes things like the price, features, and benefits. You should also mention any pros and cons. Be sure to back up your claims with evidence.

Take a Stand

Your review should take a stand on whether or not you recommend the product or service. It’s okay to be unbiased, but make sure you give your readers enough information to make a decision one way or another.

Share Evidence to Support Your Views

When you make claims in your review, be sure to share evidence to support them. This could include personal experiences, research data, or customer testimonials. If you don’t have any evidence, your review will seem less credible.

Compare and Contrast

If you’re reviewing multiple products or services, be sure to compare and contrast them. This will help your readers see the pros and cons of each option. It will also make your review more comprehensive.

These tips should help you write a perfect review. Just remember to be honest and provide enough information to help your readers make a decision.

Ebooks

Ebooks are digital books that can be downloaded and read on a computer or mobile device.

They are usually longer than traditional blog posts and can be very helpful for businesses in various industries.

If you have expertise in a particular area, then writing an ebook is a great way to showcase your knowledge and attract attention to your website.

Follow these tips to write your ebook:

  • Outline Each Chapter
  • Use the Right Design
  • Add Visuals
  • Highlight Stats and Quotes

Outline Each Chapter

When you sit down to write your ebook, it's important that you have a clear idea of what each chapter will cover. By outlining each chapter, you'll be able to stay on track and ensure that your ebook is organized and flows well.

Use the Right Design

The design of your ebook is just as important as the content itself. After all, you want people to actually enjoy reading it! Be sure to use a clean and professional design that is easy on the eyes. This will help keep people engaged and make sure they don't get distracted while reading.

Add Visuals

Incorporating visuals into your ebook is a great way to break up the text and add some extra interest. Try to include images, infographics, or even videos to really capture your reader's attention.

Highlight Stats and Quotes

If you have any relevant statistics or quotes that would help support your ebook's content, be sure to highlight them. This will add some extra value for your readers and make your ebook more credible.

Interviews

Interviews are a type of article that features someone who is an expert in a particular field.

They are usually conducted by journalists or bloggers and can be very helpful for businesses in various industries.

If you have expertise in a particular area, then being interviewed is a great way to showcase your knowledge and attract attention to your website.

To conduct a perfect interview, remember to:

  • Brainstorm Good Questions
  • Determine Your Format
  • Rephrase and Polish
  • Review and Proofread

Brainstorm Good Questions

Before you contact anyone to be interviewed, it is important that you have a good idea of what you want to ask.

You should take some time to brainstorm questions that will help you gain the information you need.

Some questions you may want to ask include:

  • What inspired you to start your business?
  • What are your company's core values?
  • How has your business grown over the years?
  • What are some of the biggest challenges your business has faced?
  • What makes your products or services unique?

Once you have a list of potential questions, narrow them down to the ones that will be most helpful for your article.

Determine Your Format

Once you have a list of questions, you need to decide what format the interview will take.

There are several different ways to format an interview, but the most common is the Q&A style.

In this type of interview, the interviewer asks the questions and the interviewee responds.

Another popular option is the narrative style, where the journalist tells the story of the interviewee's life or business while incorporating their quotes.

Choose the format that you think will work best for your article and make sure to let your interviewee know what to expect.

Rephrase and Polish

After conducting the interview, it is important to take some time to go over the answers and make sure they are clear and concise.

If there are any parts that are confusing or could be better explained, ask the interviewee to clarify.

Once you have a rough draft of the interview, read through it and make sure it flows well.

You may want to rearrange some of the questions or add transitional phrases to help the reader follow along.

Review and Proofread

Before you publish the interview, it is essential that you proofread it for any errors.

Check the grammar, spelling, and punctuation, and make sure all of the quotes are accurate.

It is also a good idea to have someone else read over the article to catch any mistakes you may have missed.

By taking the time to revise and proofread your interview, you can be sure that it is accurate and error-free.

Review and Proofread

Expert Roundups

Expert roundups are a type of article that features multiple experts in a particular field.

They are usually conducted by journalists or bloggers and can be very helpful for businesses in various industries.

If you have expertise in a particular area, then being featured in an expert roundup is a great way to showcase your knowledge and attract attention to your website.

To create a successful experts roundup, follow these tips:

  • Choose Your Topic
  • Create a List of Experts
  • Write Engaging Questions
  • Share the Roundup on Social

Choose Your Topic

When choosing a topic for your expert roundup, it’s important to choose something that is relevant to your industry.

This will ensure that the experts you contact are knowledgeable about the subject and can provide valuable insights.

It’s also a good idea to choose a topic that has not been covered in previous expert roundups.

This will make your article more unique and likely to capture the attention of readers.

Create a List of Experts

Once you’ve chosen a topic, it’s time to compile a list of experts who can provide insights on the subject.

To do this, you can use Google or other search engines to find experts in your industry.

Another option is to reach out to industry associations or networks.

If you know of any conferences or events that are related to your topic, you can also contact the speakers to see if they’re interested in contributing.

When creating your list of experts, be sure to include their name, title, company, and website.

You should also have a brief description of their expertise so you can remind them when you reach out.

Write Engaging Questions

Once you have a list of potential experts, it’s time to start crafting questions for them.

Your questions should be specific and focus on their area of expertise.

They should also be interesting enough to encourage the experts to provide thoughtful answers.

To get started, try brainstorming a few general questions about your topic.

Then, you can reach out to the experts and ask if they’re able to answer those questions.

If they are, great! If not, you can always ask follow-up questions or adjust your original questions to better suit their expertise.

Share the Roundup on Social

Once you’ve published your expert roundup, it’s important to share it on social media.

This will help increase its visibility and ensure that more people see it.

When sharing your roundup on social media, be sure to tag the experts who contributed.

You can also use relevant hashtags so that people who are interested in your topic can easily find your article.

Quote Cards

Quote cards are a type of image that features a quote from an expert in a particular field.

They are often used on social media and can be very effective at driving traffic to your website.

If you have expertise in a particular area, then having your quotes featured on quote cards is a great way to showcase your knowledge and attract attention to your website.

Here are some tools you can use to create quote cards:

  • Text2Pic
  • Quotes Creator
  • Quote Make
  • PicLab

Text2Pic

This is a free online tool that allows you to create quote cards in seconds.

Simply enter the text you want to appear on the card, select the font and color, and then download the image.

Quotes Creator

Quotes Creator is another free online tool that helps you create beautiful quote cards.

Simply enter your text, select a background image, and then download the image.

Quote Make

Quote Make is a paid online tool that offers more features than the other two tools mentioned above.

With Quote Make, you can add images, change the font size and color, and even add your own logo.

PicLab

PicLab is an app for iPhone and iPad that allows you to create quote cards with ease.

The app has a wide range of fonts and colors to choose from, and you can even add your own images.

Creating quote cards is a great way to showcase your expertise and attract attention to your website.

Final Words

So, here you go. Ten types of content that can make you earn mentions and backlinks. Creating this type of content will help improve your SEO, business, and authority.

Do you have any other ideas? Feel free to share in the comments below. And if you found this post helpful, please share it with your friends. Thank you! ;-)

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