TikTok is one of the most popular social media platforms, with over 1 billion active users. The app is known for its creative content and engaging videos. Initially, TikTok was primarily used by teenagers and young adults for entertainment. However, businesses have now started using the platform in their marketing strategy to reach customers and engage their target audience.
As a business, you can use TikTok to reach a wider audience and promote your products or services. But how do you make your content go viral on TikTok? Here are 11 hacks to help your business go viral on TikTok:
Keep up with the latest trends, which will help you reach a larger audience and get more views, likes, and comments. TikTok is all about current trends. A large portion of becoming popular on TikTok involves creating the proper type of content that fits these trends.
While trends come and go, they're still one of the best ways to get your content in front of many people. Trends may come from popular audio, hashtags, dance challenges, and more. Please make an effort to incorporate your brand's distinct personality into it.
Your content should be relatable and appeal to your target audience. It should be something that they can connect with on a personal level. If you're promoting a product or service, ensure that your content is relevant and valuable to your target audience. It should be something that they would want to see or use. You can also create relatable content by featuring real people in your videos instead of models or actors. This will make your content more personal and relatable. Here’s an example of the San Diego Zoo posting cute content that’s relatable.
TikTok users always look for new, engaging, visually appealing content. Your content must be creative and attractive if you want people to watch it. Use your imagination to develop new and exciting ideas that capture people's attention. Make sure your videos are high-quality and eye-catching. To grab attention, make videos using bright colors, attractive visuals, and engaging audio.
Your business should use TikTok's editing features to produce creative visuals to make your videos stand out. You can use these features to add filters, special effects, and music to your videos. You can also use them to speed up or slow down your videos or to create split-screen visuals.
TikTok users have short attention spans, so keeping your videos short and sweet is essential. The ideal length for a TikTok video is 15 seconds. Viewers will likely skip videos that are too long. Keep your videos under 30 seconds and ensure they're packed with exciting content.
Your videos should always have a call-to-action (CTA) telling users what you want them to do next. Whether visiting your website, downloading your app, or following you on social media, make sure your CTA is clear. You can include your CTA in your videos' titles, descriptions, or comments.
TikTok is all about the music. The app has a massive library of songs, sound effects, and audio clips you can use in your videos. Use these to make your videos more engaging and entertaining. Please pay attention to the volume and mix of your audio so that it doesn't drown out the video or become too jarring. You want people to be able to hear and enjoy both the audio and visual elements of your videos. Redbull, for example, uses engaging audio as well as video in their content.
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Hosting a contest or giveaway is a great way to promote your business on TikTok. Offering prizes can help you attract attention and encourage users to participate. Make sure your contest is creative and aligns with your brand. For example, you could ask users to submit videos of themselves using your product in innovative ways. Be sure to promote your contest across all your social media channels and make it easy for people to enter.
Hashtags are a great way to get your content seen by more people. Use creative and unique hashtags that describe your business or brand. Be sure to do some research on which hashtags are popular and trending. You can also create your own branded hashtag to help promote your business on TikTok.
Branded hashtags are unique to your business and can be used to monitor your content. Ensure your branded hashtag is short, memorable, and easy to spell. You can use hashtags in your videos' titles, descriptions, or comments. You can also use them to search for related content.
If you want to make your business go viral on TikTok, you need to be posting regularly. That means at least once daily, preferably multiple times throughout the day. The more content you have, the better your chance of being seen by potential customers.
TikTok users constantly scroll through their feed, so you want to ensure your business is front and center. Posting frequently will help ensure that your videos are seen by the maximum number of people. It takes time to grow a following on any social media platform, so don't expect to see results overnight. Be patient and keep creating quality content that your audience will enjoy. If you stick with it, you'll eventually see your follower count increase.
Encourage interaction with your audience by asking questions, starting conversations, and responding to comments. This will help you connect with your followers and build a community around your brand. When you encourage interaction, you're also more likely to get your content seen by more people. That's because comments and likes help push your content up in the TikTok algorithm. The algorithm is what determines which videos users see in their feed. If you can get people to interact with your content, you're more likely to get noticed by more people.
Going live is a great way to connect with your audience in real-time. Your followers will get a notification when you go live, making them more likely to tune in and watch your broadcast. You can use this feature to answer questions, give advice, or just chat with your fans. As a business, you can use TikTok's live feature to give your audience a behind-the-scenes look at your company.
TikTok is all about having fun and enjoying yourself. Users are drawn to videos that make them laugh, so incorporate humor into your videos. Don't take yourself too seriously—if you can make your audience laugh, they're more likely to stick around and watch your content. The more hilarious and creative your videos are, the better your chance of going viral on TikTok. Humorous videos are some of the most popular types of content on the platform, so use this to your advantage. Here’s an example of Gymshark incorporating humor into their content.
Collaborating with other businesses or influencers can help you reach a wider audience and get more views, likes, and comments. Collaborating with an influencer with a large following will expose their fans to your business. This can help increase brand awareness and promote your products or services to a new audience. Choose someone relevant to your industry when collaborating with other companies or influencers. You want to ensure that their fans will be interested in what you offer.
TikTok is a powerful tool that can be used to promote your business. TikTok provides valuable insights to help you improve your content and grow your business. Be sure to check your data regularly to see how your videos perform and what type of content resonates with your audience. Use this information to inform your content strategy and help you create better, more engaging videos.
By following these tips, you can increase your chances of going viral on TikTok and reaching a wider audience. Keep in mind that it takes time and effort to build a following on any social media platform. Be patient and keep posting quality content, and you'll eventually see success. As a business, ensure you stay true to your brand and values. Be creative, have fun, and don't be afraid to try new things. With a little effort, you can turn TikTok into a powerful marketing tool.