• Marketing

6 Marketing Strategies for Business Growth

  • Mike Abelson
  • 6 min read
6 Marketing Strategies for Business Growth


It’s not simple to run a business. You’ll have to establish the brand by marketing it to your target audience. This is a real challenge for small businesses. Since they are competing with other small companies and large ones, the competition is tough.

Identifying the right marketing strategy is a challenge, especially if you consider that each business is unique. Most business owners focus more on working in the business rather than working on the business.

What should you do? This article will cover and discuss the importance of marketing in business. It will also help you understand the types of marketing strategies that could boost your business growth. We’ll also discuss how to utilize these marketing strategies to ensure the organization’s success, and increase its growth rate.

After reading this article, you’ll open more opportunities for your business, focusing more on its growth and success. You’ll be able to concentrate on areas of marketing that need more attention and give your organization great returns and better ROI.

Importance of Marketing to Business

Marketing is a crucial part of any business. This means you’ll need to dedicate a sensible amount of your budget to marketing. Is investing in marketing strategies worth it? Yes, and here’s why:

  • It lets the people know your business, products, and services exist.
  • It creates a good relationship between the brand and the consumers.
  • It teaches you about your business’s customer base.
  • It gives a boost in sales.
  • It allows your business to maintain its relevance in the market.
  • It provides opportunities to grow.

By continuing to market your company, you’re boosting the organization’s growth, allowing it to have more revenue. You’ll also learn more about your customers, especially the products and services they need. It’s important to follow the marketing trends, even though it changes volatilely.

Marketing is a big part of the business. Without it, the business could fall as no leads are turning into sales. Think about it, even big companies spend a lot of money on their marketing campaigns as it gives a huge return. This is the same for a small business, especially if your aim is for it to grow.

Types of Marketing Strategies for Business Growth

Here are the most effective marketing strategies that each business owner should consider to grow his business:

1. Social Media Marketing Strategy

Social media marketing is a powerful tool for small businesses to reach their target audience and promote their products or services. By creating a presence on social platforms, small businesses can engage with their customers, build brand awareness, and drive sales.

Social Media

Strategies for small businesses can include creating compelling content, running promotions and contests, and utilizing paid advertising options like sponsored posts and social media ads. To make your efforts successful, consider the following:

  1. Define your target audience: Understand who your customers are and where they spend their time on social media.
  2. Create a content strategy: Plan out the types of content you want to share on social media, such as blog posts, infographics, videos, and more. Posting excellent and relevant material on a regular basis can help you attract and engage your target audience.
  3. Use visuals: Visual content, such as images and videos, tend to perform better on social media than text-based posts. Use high-quality images and videos to grab attention and make your posts more shareable.
  4. Engage with your audience: Respond to comments and messages in a timely manner, and actively engage with your followers by asking questions and starting conversations. This will be a trigger to earn good reviews from your customers.
  5. Use automation tools: Automation tools can help you save time and effort by scheduling posts, analyzing metrics, and automating tasks like responding to comments.

Social media can also be used to gather customer feedback and insights, which can be used to improve products and services. Overall, social media marketing can be an effective and cost-efficient way for small businesses to grow their business.

2. Inbound Marketing Strategy

This type of strategy focuses more on pulling the customers in and driving traffic toward your products or website. It's different compared to TV advertising where it uses “disruptive” marketing. Inbound marketing is all about attracting and engaging people that have shown interest in the products, services, and brand itself.

As a digital marketing strategy, inbound marketing also includes the lead generation process, email campaigns, and more. It attracts attention, captures lead contact details, and turns them into potential, even loyal, customers over time.

To be effective with lead generation, you must first identify your target audience and their problem areas. By creating valuable content that addresses their problems and needs, you can attract potential customers to your website. Additionally, using lead magnets such as ebooks, webinars, and free trials can be effective in capturing contact information and nurturing leads.

The goal of inbound marketing is to create a positive and lasting relationship with potential customers by providing them with helpful and informative content that addresses their needs and pain points. Have this in your mind and always create quality and engaging content that will give solutions to your potential customers.

Inbound Marketing Strategy

3. Email Marketing Strategy

Has anyone told you that email marketing is dead? They were wrong! Email marketing is probably one of the best ways to generate leads and turn them into loyal customers. Imagine, there will be an estimated 4.3 billion email users worldwide by 2023.

Knowing your customers' email addresses should be an essential part of your marketing. These addresses will be used to contact them regarding your products and services, including promotions and offers. \ Here are some valuable tips to make your email marketing successful:

  • Build a targeted email list: Collect email addresses from people who have shown interest in your products or services by offering lead magnets, such as ebooks or webinars, in exchange for their contact information.
  • Use segmentation: Divide your email list into segments based on demographics, interests, or behavior, and send targeted content to each segment.
  • Personalize your emails: Include the recipient's name in the subject line and throughout the email. You will increase the open rate and click-through rate by personalizing your email.
  • Optimize for mobile: As more and more people check their emails on mobile devices, ensure that your emails are optimized for smaller screens and touch-screen navigation.
  • Test: Use different features in your emails, such as different subject lines or headlines, types of templates or CTA buttons to know which one works best.
  • CTA buttons: Always include them in the email and encourage people to take action.

4. Content Marketing Strategy

This is highly similar to inbound marketing; their main difference is that content marketing is more specific. With this, you are focusing more on creating engaging content that will catch people’s interests, and build relationships with them.

The most common examples of content you could make are video posts. You can share compelling content that shows your expertise in the industry. Always create videos that are highly valuable to your target audience, including valuable tips and pieces of advice in your content.

Similar to social media marketing, you need data. Use the trending relevant topics when creating a video or wiring a detailed guide. Utilize the keywords to get leverage in promoting your business using the search engine.

The topics should stay true to the brand, and most importantly, assist the people. Sharing your expertise in videos or content will increase your credibility with your customers.

5. Public Relations Strategy

If you’re already running your business, you’d probably understand that doing PR strategies are tough. You have to ensure that the brand has a good public image.

Getting your PR right can ensure the happiness and satisfaction of your customers towards the brand. They’d be able to trust the business more and what its mission and vision are.

Another benefit of building a good PR strategy is that it protects your image from the customers and the stakeholders. In the future, when your business grows, your business image will be ready for the media, and other influential institutions.

Keep in mind that if you have good PR, your business will get excellent word-of-mouth advertising and that will connect and attract new customers.

One of the best ways is to collaborate with a social media influencer. Since many people follow influencers, your brand’s visibility will increase. However, make sure that the influencer you are collaborating with shares the same values as your company has to keep its reputation.

Search Engine Optimization

6. SEO Marketing Strategy

When it comes to digital marketing, SEO should be a part of it. SEO has proven its cost-effectiveness when it comes to growth marketing because it’s a great source of lead generation.

SEO helps the search engine understand which websites and posts have relevant, high-quality, and significant information to the audience. The perfect example is using the right keyword and understanding the search intent.

If you are creating educational content relevant to that specific audience it is important to have the content optimized for the specific keyword, so that it can be visible for that search.

However, don’t just focus on the keywords. To create one of the most effective SEO strategies for your marketing, follow these do’s and don'ts.

  • Don’t put all the keywords on one page.
  • Use relevant keywords for each page.
  • Have simple navigation.
  • Avoid duplicate content.
  • Have SEO-friendly titles and meta descriptions.
  • Improve internal and external links.
  • Monitor your technical health.

Sum Up

As a small business owner, one of your goals is to boost your sales. How are you going to do that? – through marketing.

Utilize the strategies above, and use various tools to have an effective marketing campaign! Create posts on social media and build engagement with your customers. Always utilize digital marketing since many people are on the internet. Don’t be afraid to try all of them and see which ones can help your business grow and become successful.

Mike Abelson

Mike Abelson

Mike is the Editorial Director at Lendza. He enjoys helping entrepreneurs and startups succeed through smart, innovative strategies. He’s partnered with CEOs and executives to grow businesses from the ground up. Before his work at Lendza, Mike was a stock market analyst. When he’s not traveling for work, he enjoys reading adventure and science fiction novels.

Link: Lendza

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