17 Ways to Use Google Trends to Improve your E-Commerce Branding Approach

Intro

You cut the turf digitally on launching your e-commerce store, and now you need to start branding. You tried out different approaches, but nothing seemed to stick. How do you go from here?

We know...

We know how icky the feeling of getting stuck can be. That's why we've compiled our top 17 ways to use Google Trends to give you the extra edge you need for your e-commerce business.

Google Trends can help in improving your e-commerce branding approach. By understanding how your customers search, what they look for, and when they look, you can start to build an effective e-commerce strategy.

Let’s tap into it, shall we?

What is Google Trends & What is it Used For?

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often particular search queries are entered relative to the total search-volume across various regions of the world.

It is helpful in uncovering regional interest in topics and identifying potential customers. The data is based on anonymous user information and is not tied to anyone.

Google released the first version of Google Trends in 2006, and the website has undergone several major redesigns.

The most recent redesign occurred in May 2015, when Google replaced the Previous Versions link with a Download button, allowing users to export data into CSV format.

In July 2016, Google added a new feature called "Rising Searches," which displayed searches that had experienced significant growth in the past 24 hours.

Google Trends can be used for a variety of purposes, such as:

• Investigating changes in regional interest over time
• Observing spikes in engagement around particular events
• Identifying potential leads or customers
• Monitoring competitor activity
• Analyzing industry trends

Ultimately, Google Trends is a powerful research tool that can be used to gain insights into consumer behavior, understand global trends, and much more.

Is Google Trends Helpful in Improving E-Commerce Branding Approach?

Google Trends is a valuable tool for businesses that want to stay ahead of the curve regarding online search trends.

By tracking the popularity of certain keywords and phrases over time, businesses can gain insights into how their customers are searching for information related to their products or services.

Additionally, Google Trends can help businesses identify emerging trends and adjust their branding accordingly.

In today's rapidly changing digital landscape, content marketing that’s relevant is crucial.

17 Ways to Use Google Trends for Your Store’s Brand Growth!

Below, we have curated a list of 17 ways through which you can change your e-store branding approach and gain better results:

Get In-Depth Market Research for Your E-Commerce Store

By leveraging Google Trends, you can identify peak times for your target market's searches and use that valuable data to tailor your campaigns accordingly.

For example, if you are targeting the home appliances market in America, Google Trends can help you understand what keywords they use when searching for different products.

For Example

• Keyword: Vacuum Cleaner
• Search Volume in US: 8,000/month
• Related Searches for "Vacuum Cleaner" in US: Dyson vacuum cleaner, Shark vacuum cleaner, Bissell vacuum cleaner

This information can help you identify the most popular brands and focus your efforts on targeting customers.

Pro Tip: You can also use Google Trends to identify keywords that you may not have considered before and opportunities to capitalize on regional trends in various markets. For tracking the rank of certain keywords, you can use our rank tracker tool. It will give you more in-depth insights.

Analyze & Compare Your Competitors

Google Trends also allows you to compare your competitors' performance against yours and better understand their branding approach. It can help you create more effective campaigns that capitalize on the weaknesses in their approach and attract more customers.

For Example

Comparing the "Vacuum Cleaner" Search Volume In the US Between Dyson, Shark, and Bissell Brands

• Dyson: 4,000/month
• Shark: 3,000/month
• Bissell: 1,000/month

By analyzing this data, you can identify which brand is more popular in the US and tailor your campaigns accordingly.

Discover Hot-Selling Products

Google Trends can also identify the most popular products in the e-commerce space.

“By monitoring search trends over time, you can better understand what customers are looking for and make sure your store has the right products to meet their needs”, says Ramunas Berkmanas, Digital Marketing Specialist at Ramberk.

For this, write the desired product in the search bar and add a location. Once you select it, hit the enter button.

You will get the nature of searches and other related searches too, which help you to get an idea of what's popular.

For Example

• Keyword: Vacuum Cleaner
• Search Volume in US: 8,000/month
• Related Searches for "Vacuum Cleaner" in US: Dyson vacuum cleaner, Shark vacuum cleaner, Bissell vacuum cleaner

Find Out What Product Queries Are in Trend

Google Trends also provides information about what customers search for when they look for a particular product. This data can be used to optimize your store's content and make sure it is up-to-date with the latest trends.

“By using Google Trends, you can better understand your target audience's needs and wants, enabling you to create compelling campaigns that will draw in more customers”, says Rikin Shah, Founder & Head of Content at GetSure.

For Example

• Keyword: Vacuum Cleaner
• Related Queries in US: Best vacuum cleaner, Top vacuum cleaner, Quietest vacuum cleaner

Discover Long-Tail Keywords

Google Trends also helps you uncover long-tail keywords that your competitors may not use. Long-tail keywords contain more than two words, and they often have higher conversion rates because they are less competitive and easier to rank for.

Later, you can optimize your store's content for them, get more traffic to your store, and make more sales.

For Example

• Keyword: Vacuum Cleaner

Long-tail Keywords in the US: Best cordless vacuum cleaner, Quietest upright vacuum cleaner, Most powerful robot vacuum cleaner.

Pro Tip: To find keywords for your e-commerce store, you can find highly profitable and low-competitive keywords from our keyword-finding tool!

Get a Goldmine of Data to Make In-Depth Customer Personas

Create in-depth customer personas tailored to your target market's needs. By gathering data on how customers search for products and which keywords they use, you can better understand their preferences and interests.

It will allow you to create marketing campaigns that accurately hit the mark and attract more customers to your store.

For Example

• Target Audience: Homeowners
• Keywords Used: Best vacuum cleaner for pet hair, Quietest vacuum cleaner for hardwood floors, Most powerful robot vacuum cleaner.

Never Miss Seasonal Trends

It's a great tool for keeping tabs on seasonal trends that could be useful to your business. If you know what is trending in the e-commerce space during different seasons, you can create campaigns that take advantage of these trends and increase your store's visibility.

For Example

If you notice a surge in searches for Christmas-themed products, you can design campaigns around this to draw more customers.

Analyze Your Brand Name Popularity & Related Keywords

Using the related keywords feature of Google Trends, you can get an idea of which words are associated with your brand. This will help you understand what people say about your company and how they perceive your brand.

You can use this data to tweak your branding approach and ensure it resonates with potential customers.

For Example

• Brand Name: VacuCo
• Related Keywords in the US: VacuCo Vacuum cleaner, VacuCo cordless vacuum, Best VacuCo vacuum

Make Effective Decisions Based on Data

It offers a wealth of data that can be used to make more informed decisions about marketing strategies.

Jaden Oh, Marketing Director at TRAFFV, says, “By analyzing the search trends over time, you can determine which strategies yield the best results and focus your efforts on those for maximum success.”

For Example

If you notice that certain keywords are producing more conversions than others, you can focus your campaigns on those words and invest more resources into optimizing them.

Track Competitor's Trends and Strategies

“Google Trends is also great for keeping tabs on your competitors' strategies. You can track their search trends to get an idea of their focus and make sure your store is ahead of the curve”, says Kelley Van Boxmeer, CEO of Motion Invest.

If you’ve been in the ecommerce space for a while, you understand how important it is to keep a tab on the competitors, so you always stay one step ahead.

For Example

If you notice that they have started targeting certain long-tail keywords, you can start optimizing your store for those terms to remain competitive in search engine results pages (SERPs).

Pro Tip: For in-depth SERP rankings, you can visit our SERP checking tool, which will provide precise and accurate data.

Track Rising Trends to Identify Opportunities

Google Trends can help you identify market opportunities that could benefit your business.

“In the ecom space, the smartest are the ones who take the bigger bite from the pie first. By tracking rising trends, you can spot emerging markets and create campaigns for them to capture more customers”, says Sean Stevens, Director of Immerse Education

For Example

If you notice a surge in searches for a particular product, you can capitalize on this situation by creating the content necessary to attract those consumers.

Get Extraordinary Insights

Google Trends also offers insights into geographical trends, which can be invaluable for targeting customers in different regions.

Jonathan Merry, CEO of BanklessTimes, says “Trends are of no use if you don't do the targeting right. By analyzing search data from different areas, you can make more strategic decisions regarding marketing campaigns and ensure that you are reaching the right people.”

For Example

If you notice a higher demand for your products in certain countries or states, you can focus your efforts on those areas and maximize your conversions.

Unlock New Markets & Niches

You can identify unexplored opportunities by using Google Trends to track niche markets and emerging trends. This will allow you to target these new markets before your competitors do and increase your store's visibility.

For Example

If you notice a surge in vegan beauty product searches, you can create content and campaigns to target that niche market.

Discover Popular Blogging Topics for Your Store's Blog

If there is an increase in searches related to home decorating tips, you can write a blog post about this topic and attract more readers who could become customers and increase your store's visibility.

For Example

If you notice a spike in searches related to eco-friendly home renovations. In that case, you can write a blog post about this topic and target readers interested in sustainable living.

Maximize Your ROI with Google Ads

Once you've identified trending topics and keywords using Google Trends, you can utilize them to maximize your return on investment (ROI) with Google Ads. By bidding on these terms, you'll be able to get more clicks and conversions from potential customers who are actively searching for related keywords.

For Example

If you notice that searches for "best VacuCo vacuum" have been increasing, you can create ads targeting this keyword and capture more leads from people searching for it.

Find Influencers & Use Their Popularity To Your Advantage

“A great way to leverage Google Trends is to identify popular influencers in your niche. You can track their impact on search queries and use their popularity to your advantage by reaching out to them and asking them to promote your products”, says Joshua George, Founder of ClickSlice.

This way, you can reach a much wider audience than you would have otherwise, thus increasing your store's visibility.

For Example

If you notice that a particular celebrity is often mentioned in searches related to your store's products, you can reach out to them and ask them to promote your store.

By doing this, you can increase the exposure of your store in no time.

Gain Real-Time Data to Adjust Your Campaigns!

“With Google Trends, you can gain real-time data on your campaigns, allowing you to adjust them quickly. So, you can monitor which keywords and topics are producing the best results and focus your efforts on these for maximum success”, says Claudia Torres, Founder of TheFab20s.

For Example

If you notice that searches for a particular keyword are increasing rapidly, you can adjust your campaigns to target this keyword and benefit from its popularity.

Ready to Grow Your E-Com Business with Google Trends?

Google Trends is an invaluable tool for e-commerce businesses that want to stay ahead of the competition and maximize their ROI.

No matter your goals, you can use this service to identify trends, target customers in different regions, find influencers to collaborate with, and gain real-time data on your campaigns.

All these features will make it easier for you to succeed in the ever-changing world of e-commerce.

Good luck!