• Learn SEO

5 Advantages of Hiring the Best Company for Generating Potential Customers

  • Felix Rose-Collins
  • 5 min read
5 Advantages of Hiring the Best Company for Generating Potential Customers

Intro

How do you determine a content marketing campaign's effectiveness? Do you look at how many views it gets? What about how many shares it receives?

Even though these metrics can help determine your content’s effectiveness, they don't speak much about how well it is performing. You must look at conversion rates to determine whether your content is working.

Because of this, 67% of companies rely solely on lead generation to judge content success. Throughout this post, you will learn exactly what lead generation means and the benefits of hiring one of the best lead generation companies to take care of it for you. Let’s begin!

Lead Generation — 101 ([Source: Unsplash])

Lead Generation — 101

Lead generation aims at attracting and converting audiences interested in your products or services. Using a sales funnel, prospects are guided from the start of the buyer's journey to the end (a closed deal).

Content is one of the most prominent lead generation tools used by B2B marketers. There are many ways to do this, including social media posts, blogs, coupons, and live events.

It is almost impossible for a company to succeed in this day and age without a solid lead generation strategy. Its growth and revenue will be dependent on the whims of a target audience that may not be aware of its existence. There will be no "leads" to follow up.

So, what’s the big deal about leads? Simply put, maximizing revenue growth is challenging if you don't have them.

In lead generation, you build visibility, credibility, trust, and interest among a specific segment of the population (potential leads). This way, high-quality prospects can drive more traffic to your website, and these prospects have a good chance of becoming high-value customers.

In essence, better lead generation ultimately means more revenue. Using proper lead generation strategies will allow you to increase the lifetime value of each customer.

Why Hire a Top-Shelf Lead Generation Company?

At this point, you might be thinking, “That’s all well and good, but why do I need to hire outside help? Can’t I do all this in-house?” You could, but unless you have people specialized in this type of work in your team, you will find it very difficult to outperform a lead generation company.

Here are five reasons why hiring the best company to generate potential customers is a great idea.

1. Custom Strategies and Solutions

There is no one-size-fits-all growth strategy when it comes to lead generation. Lead generation strategies that work for B2C (business-to-consumer) e-commerce brands may not be ideal for B2B (business-to-business) SaaS brands.

According to CSO Insights, lead generation is a problem for as many as 68% of businesses. If your business is not part of that overwhelming majority, more power to you, but simple math would suggest that that is unlikely to be the case. Don’t fret; a lead generation agency can help you find an industry-specific solution tailored to your company’s unique needs.

Here are a few examples of industry-specific solutions:

  • Creating lead generation strategies that will appeal to your specific audience
  • Choosing lead generators that suit the industry you are in
  • Determining the format of these lead generation materials (guides, e-books, webinars, etc.)
  • Marketing these lead generation methods to prospective clients

If you think about it, what works for a real estate lead generator may not necessarily work for someone in the healthcare industry. Each company has its target audience, services, and problems to solve.

You can hire a lead generation company if you're dedicated to offering the best solutions possible to your target market instead of simply hoping your efforts are noticed and appreciated by the right people.

2. Higher-Quality Leads

Another benefit of working with lead generation companies is that they will attract quality leads interested in your products or services. Vorsight estimates that only 3% of any market is actively buying at any given moment, but as much as 40% is ready to start.

Lead generation companies can help you not only reach the 3% actively looking to buy but also sway some of that 40% in your favor once they do choose to get involved. By using a lead generation company, you can better identify who your prospects are and how to convert them.

Tracking the following will show you who is interested in your brand:

The lead generation specialists you work with will be able to gain valuable insights into your leads' behavior by tracking all of these metrics. They will be able to target those leads better and convert them to customers if they know how your most engaged users navigate your site.

3. Measurable Success

It can be highly frustrating if you cannot prove that your lead generation strategy is converting. You can waste a lot of money and time if you can't prove that your lead generation strategies are working.

Lead generation companies play a crucial role here. The agency will help you develop digital marketing and advertising strategies that drive sales - and they will provide you with measurable metrics that demonstrate their effectiveness.

Think about it — how can you tell if your lead generation efforts are effective if you don't know your conversion rate?

A top-notch lead generation company will work with you to optimize the conversion rates on various crucial aspects of the sales cycle, such as:

  • Sales conversion rates
  • PPC conversion rates
  • Email opt-in rates
  • Landing page conversion rates

Working with a lead generation company makes sense if you don't want to waste your time calculating all these metrics and would instead focus on other essential aspects of running your business. The best part? The conversion rates you will receive will be accurate and highly useful.

Besides saving you time and money, this approach will also save you energy and many headaches.

4. Shorter Sales Cycle

The cost of acquiring a new customer usually is higher than maintaining a current customer. Wouldn't you want the leads you spend money generating to become customers faster? Shortening the sales cycle through a lead generation company helps you achieve just that.

But how?

A genuinely excellent lead generation agency will help you determine your target audience and provide them with relevant content that will convince them to buy when they're ready.

The most effective way for them to do this is through retargeting. With retargeting, you display paid advertisements to people who have visited your website or purchased your product. If you're strategic about it, leads could buy something within a few days of seeing your website, even if they weren't ready when they first visited.

You can retarget your audience using a lead generation company in several ways, including:

  • Discounts in paid ads on social media
  • PPC ads on YouTube and Google
  • Strategic reminder emails about abandoned carts
  • Targeting ads based on product views

5. Expert Insight

Choosing a lead generation company means getting insights from experts, which is one of the most significant benefits of working with one. In the business world, time is money, and when you spend too much time trying to understand lead generation, you cannot focus on other ways to grow your business.

By hiring a lead generation company, you can rest assured that your efforts will be in good hands and will not require you to guess whether your lead generation strategy is working. The best lead generation companies analyze the latest trends, use the latest technology, and hire experts to help your business grow.

With one of the best lead generation companies, you know you aren't wasting time or money and are getting high-quality help and top-notch service.

Conclusion

It is wise for your company to hire a lead generation agency, but the key is to hire the right one. Using a lead generation company, you can get expert advice on improving your lead generation strategy and attracting leads that will convert into customers.

Partnering with a lead generation company can help your company grow tremendously. You should do your research and ensure that any company you choose has an excellent track record, has worked with clients in your industry, and fits your budget.

If you follow this advice, you'll hire a company that boosts your bottom line and can help you grow your business to new heights.

Try Ranktracker for FREE