• Learn SEO

Robust Ways to Enhance SEO Performance Using Live Chat Software

  • Felix Rose-Collins
  • 10 min read
Robust Ways to Enhance SEO Performance Using Live Chat Software

Intro

It's no secret that major search engines are constantly changing the algorithms that score websites. One of the most important ways to ensure your website stays relevant is to engage with your website visitors – even those that don't buy a product or service.

Adding live chat software to an existing website or marketing campaign is a quick way to increase customer engagement. The sales page claims that a live chat can increase conversions by up to an incredible 10%.

Live chat is an incredible tool that's been proven time and time again to be a game changer for businesses of all shapes and sizes. But what many people don't realize is that it can also be a game saver. That's because live chat software is the best way to decrease your bounce rate by increasing your conversion rate. It has many benefits that can help your business enhance its SEO performance.

To provide you with the most effective and efficient ways to improve your search engine rankings, this blog will go through the #5 robust ways to enhance your SEO performance using live chat software.

What Influences a Website’s Ranking

What influences a website's ranking

Backlinks, keyword optimized high quality articles, Google core web vitals are the most essential variables in website ranking. If you want to construct an authoritative website in search engines that ranks well for numerous pages, you must optimize each page for a specific set of keywords before lifting that authority to the domain.

Here are some of the top SEO ranking factors for websites to look for,

High-quality, relevant content

Search engines are looking for high-quality, relevant content to rank websites in search engine results pages. This is because they want to provide their users with the best experience possible. The quality of your content is the single most essential Google ranking criteria.

So, what constitutes relevant, high-quality content?

  • It is reliable: The content is comprehensive, factual, and beneficial, and it is free of spammy links and/or comments.
  • It's understandable: That implies logically ordered, conversationally written, and not filled with buzzwords (Google will penalize you for this). Use it naturally on your page and interchangeably with relevant keywords.
  • It's new: Even the most evergreen content becomes obsolete over time. In addition to creating fresh material, you should update outdated pages with updated information and current keywords. This is essential for keeping a high freshness score.
  • It corresponds to the keyword's intent: In addition to using keyword research tools to find out what your ideal audience is searching for online, be sure you Google the keyword to ensure you understand what customers are looking for when they execute that search.

Core web vitals

In 2021, Google introduced a new ranking element called Core Web Vitals. Core Web Vitals quantify a user's experience on your page, determining whether and how they interact with it. They are as follows:

  • LCP (Largest Contentful Paint): the time it takes for a page's visible elements to load.
  • FID (Initial Input Delay): The amount of time it takes for your page to register with the first click or tap.
  • CLS (Cumulative Layout Shift): whether unexpected movements or disruptive popups occur.
  • Lazy loading, code minification, picture compression, and other techniques can help you enhance your Core Web Vitals.

Backlinks are arguably one of the most important ranking factors. A backlink is a link from another website to your page. A page with many links leading back to it shows Google that the page is of high value and comes from a reliable domain. However, one link from a high-quality domain is far superior to multiple links from low-authority websites.

Backlinks increase the overall authority of your website and broaden your link-building profile. If you use proper link building techniques it can improve your search engine visibility, rank your page or article higher rankings and higher ranking mean more conversions.

Page Speed

For years, page speed has been recognized as one of the most important SEO ranking elements. When your pages take too long to load, your bounce rate rises and your ranking falls.

Google revealed a search engine algorithm upgrade focusing on mobile page performance, which began affecting sites in July 2018. If your site does not load quickly on mobile devices, it may be punished

According to The Telegraph, a British publication found that a four-second delay lowered page views by 11.02%. A single second may cost Amazon $1.6 billion in sales each year. The slower your website loads, the fewer visitors and cash you will lose.

Now for live chat, if your chat provider isn't actively attempting to play nice with Google's algorithm, the service will very likely harm your website's ranking too. A chat solution is most likely to effect your website's load time and interstitial pop ups.

When a website loads slowly, its rating on search engine result pages (SERP) suffers. To avoid this issue, optimize your live chat software so that it does not slow down your website's loading speed. You can accomplish this by ensuring that the live chat software you are using is compatible with your website. You should also ensure that the live chat software does not cause any loading time concerns.

Mobile Friendliness

Google promised to use mobile-first indexing on all new sites back in 2019. This indicates that rather than using the desktop version of a site, it bases its ranking evaluation on the mobile version. Then, in 2020, it informed us of plans to make this the case for all websites, and as of 2021, mobile-first indexing is now required for all websites.

Google's mobile-first index is now a reality, which means that it draws its results from mobile-optimized sites first, rather than desktop-optimized sites. Even if your site's desktop version is excellent, if it isn't mobile-friendly, your search engine rating could suffer significantly.

Image Optimization

Image optimization is another important ranking factor. This is significant not only because of Google image search but also because ordinary search results are becoming increasingly visual, particularly on mobile.

Here's how to SEO-optimize your images:

  • Assign alt text: Google can only "see" images with alt text. Include the keyword and be brief. This makes your website accessible to visually-impaired readers who use screen readers and shows if an image fails to load.
  • Compress and resize: If possible, keep image file sizes to 70-100KB (tinypng is my favorite). Sometimes saving as JPG helps. Images shouldn't be wider than 1,000px. A responsive website will resize images automatically, but fewer server queries are better for page speed.
  • Instead of empty stock photos and graphics, utilize screenshots, samples, charts, and illustrations to convey concepts. This enhances the content quality and retains users.
  • Keyword: Alt text and file name. Replace spaces in file names with dashes, or your CMS will replace them with "%20," creating an untrustworthy picture link.

Keywords

Once you've determined which keywords you want to rank for, you must include them in particular areas of your page. This consists of the following:

  • H1 title: title that displays on the page H2 headings: aka meta title; the title that appears on the SERP Attempt to obtain at least two URLs: Keep your URL brief and straightforward.
  • Naturally, in the body, as well as in the first 100 words
  • The paragraph beneath the title tag/meta title is known as the meta description. Ensure it appropriately summarizes your website and provides a cause for searchers to click. Although Google does not always use the meta description you supply, it is necessary to include it.

Using these techniques will significantly improve the effectiveness and efficiency of your SEO and optimization operations. Also, you can improve your site's SEO health by using live chat software which not only enhances client retention but also increases conversion.

Here are some of the best practices you can try to improve SEO health using live chat

  • Ensure that any script used for real-time visitor tracking is properly positioned near the bottom of the page so that it loads after the primary content.
  • Utilize proactive chat criteria based on natural keyword research. The ability to identify the terms that led a visitor to your website is provided by providers of dynamic live chat software. Sending a proactive, personalized chat invitation using this information increases the likelihood that it will be accepted.
  • Use an alt tag and include carefully chosen, SEO-friendly keywords in your HTML chat button implementation. These graphics are invisible to search engines, but an alt tag can be indexed. This serves two purposes: first, it shows organic keywords to search engine spiders; second, it facilitates live chat navigation for users who are blind or visually challenged.

Does live chat for websites hurt search rankings?

Does live chat for websites hurt search rankings?

Adding live chat to your website; Does it impact SEO? All depends...

Adding chat to your website could improve or hurt its SEO. If it does affect your rating, the outcome may be either favorable or unfavorable. Like many other elements that affect how well your website is ranked, live chat will only harm your site if you allow it to.

The likelihood is that the service will lower your website's rating if your chat provider isn't actively attempting to comply with Google's algorithm. A chat solution is most likely to affect your website's load time and interstitial pop-ups. Google dislikes slow websites, as well as intrusive pop-ups.

But the best use of live chat software and live chat best practices can greatly improve SEO. It can be utilized as a potent customer service tool to boost client satisfaction and boost conversion rates simultaneously. Furthermore, live chat has a significant impact on SERPs since satisfied customers are more likely to refer your company to others who are considering doing business with you.

The following are some excellent strategies to boost SEO by utilizing a live chat solution:

  • Increase visitors to your website
  • Improves the usability of your website 3. Allows visitors to self-serve by providing a comprehensive knowledge base
  • Improves Customer Relationships
  • Improves Customer Experience
  • Increases conversion rates while decreasing bounce rates

#5 Robust Ways to Enhance SEO Performance Using Live Chat Software

Robust Ways to Enhance SEO Performance Using Live Chat Software

Helps Generate More Quality Leads

According to research, around 71% of web leads are squandered! Here is where live chat really shines. This useful tool can be used to collect useful user data such as contact information, email addresses, customer preferences, product interests, and so on:

Consider the following live chat example, which encourages customers to enter their email addresses in exchange for product/service information. You can also capture leads and gather user information around the clock, even when your agents are not available. As soon as the person is back online, the staff may get in touch with them. This ensures that no leads are lost and that each person's inquiry is answered:

Your team can follow up with potential leads or enter contacts into your CRM software to support hyper-personalized marketing campaigns by screening your live chat for all these crucial data points.

Increase the number of visitors to your website

Improving your entire customer experience is crucial for keeping clients and encouraging repeat business. Customers are more likely to return to your website in the future when they are confident that your website will provide clear guidance throughout the entire customer journey.

Clients that are satisfied with your services are more likely to offer good reviews on dedicated sites, Google, social media platforms, and other venues.

The more evaluations and ideas you can get customers to post, the more frequently your brand will be discussed online. Additionally, if these incorporate backlinks to your website, your business will seem more well-liked and rank higher.

Improves the usability of your website

Your agents always have the choice of perusing through insightful client reviews, complaints, and remarks regarding your product/service at a later time because a live chat session can be recorded and preserved. You can discover solutions to several questions, including What information is hard to find on your website? What products/features need to be updated? What are the customer's pain points? etc.

Make sure clients can easily click the button to open the pop-up window without having to search the site for it. This is particularly crucial for mobile websites.

Improves User Experience and Strengthens Customer Relationships

According to research, live chat has the greatest customer satisfaction rate, at a whopping 73%.

Live chat interactions are recorded, so you may use them to look back and find crucial information from the exchange to include in the follow-up letter. You will be able to write a message that is more specific and tailored as a result.

Treating customers individually means that your business treats them as unique people rather than just another one of the numerous people you deal with every day. In a nutshell, a live chat platform benefits your business by fostering closer ties with customers through more intimate communication.

Live chat boosts conversion rates

Live chat can increase conversions since it provides visitors with easy access to assistance and allows your agents to interact with customers in a more personal way. Even if they don't buy anything, you can contact them using their captured email address and coax them back with the promise of a discount.

Other advantages of using live chat include:

  • Provides individualized, non-scripted solutions to client inquiries in real-time and with no effort on the customer's part.
  • Customers no longer have to repeat their questions to many agents and teams, making the query-resolution process swift, pleasant, and satisfactory.
  • Provides a real-time and comprehensive insight of your visitors' needs, preferences, and so on.

Factors to consider before installing live chat software

Factors to consider before installing live chat software

The benefit of live chat software is far beyond. It can help your SEO in a modest, indirect way, but if done incorrectly, it can also work against you. In a day when clients expect instant gratification, live chat is now a given. However, not all live chat applications are created equal.

Here are a few things to think about when searching for a live chat service.

Compatibility and Integration

Check that your preferred live chat solution connects effectively with current business systems such as CRM tools, Salesforce, Mailchimp, and helpdesk software like ThriveDesk. Using integration for WooCommerce or Shopify helps to manage online customers more efficiently.

It should also be compatible with well-known website platforms such as WordPress, Drupal, Joomla, and Magento. Having data flow freely and seamlessly between your toolset can save you not just time but also a lot of aggravation.

Canned Response and Knowledge Base

The canned responses from knowledge base allows you to save text snippets and reuse them with a few keystrokes in consecutive chat sessions. To respond to chats faster and deliver more precise replies in less time this is the best possible option.

Website loading speed

A speedy website is not only convenient for your clients; it is also necessary for SEO. One of Google's numerous ranking variables is site speed. Some live chat widgets can take up to 8 seconds to load, slowing down the speed of your site.

Mobile-friendliness

Google uses mobile-first algorithms. Your on-site SEO will suffer if your live chat software isn't mobile-friendly. To preserve the user experience across all devices, your live chat window should be responsive.

Unique custom buttons

If one of your primary aims is to reduce bounce rate, consider using a chat solution that allows you to add custom buttons to your chat window. These allow you to add links to pages where you want to attract traffic. However, don't go overboard – too many buttons generate visual clutter.

Wrapping Up!

Rankings are changing more and more each year, and it's difficult to keep up with the frantic pace of Google's algorithm updates. You're looking for a way to not only stay ahead of Google's changes but also provide a better customer experience than competing brands.

Increasingly, businesses are making the critical mistake of not adding live chat software to their websites. They're missing out on an opportunity to grow their business, increase conversions, and get more in-depth customer feedback.

Live chat software is one of the most efficient ways to provide outstanding customer service while maintaining a high level of customer satisfaction. So, what are you waiting for? Use live chat software for an instant response from an agent or chatbot who can answer questions and guide visitors toward what they need—all without dropping your SERP rankings!

Try Ranktracker for FREE