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5 SEO Hacks That Will 10X Your Business

  • Erik Emanuelli
  • 6 min read
5 SEO Hacks That Will 10X Your Business

Intro

SEO is one of the most important aspects of any business. Without it, you will struggle to reach your target audience and generate traffic to your website.

This article will discuss 5 SEO hacks that will help you improve your business exponentially!

These hacks are easy to implement and can be done by anyone, regardless of their SEO knowledge.

So what are you waiting for? Start implementing these strategies today and see the results for yourself!

Find Untapped Keyword Opportunities

Find untapped keyword opportunities to reach more people and increase your SEO ranking. Research keywords that are related to your business, but have low competition. This will help you target niche audiences that may be interested in your products or services without needing to compete with larger websites for the same keywords.

To find these low-hanging fruits, using traditional methods might not be enough.

Instead, try these techniques:

  • Reverse Engineer Your Competitor Pages
  • Use GSC for New Keywords You Are Already Ranking For

Reverse Engineer Your Competitor Pages

To do this, use a tool like Ahrefs or Semrush to analyze your competitor’s backlinks and find out which keywords they are targeting.

If you discover that your competitors are ranking for certain keywords you haven't considered yet, these can be great opportunities for you to explore as well.

If you want to see which of your competitor's pages get the most organic traffic, go to Ahrefs' Site Explorer and look at their Top Pages report.

If you want to focus on global traffic potential, you need to switch the filter and look at estimations from all countries instead of just ones located in the United States.

Now, if you check the Top keyword column, you can find ideas for topics you might have not covered yet.

Reverse Engineer Your Competitor Pages

Use GSC for New Keywords You Are Already Ranking For

Google Search Console (GSC) will tell you which keywords your website is already ranking for.

This can be a great way to find related keywords that you could use to expand your keyword list and reach new audiences.

By using the Performance report, you can filter by queries and explore different phrases that are related to your content.

Look for keywords with good impression numbers but low click-through rates. This could mean that users are seeing your website in search results, but they’re not clicking through.

These can be great opportunities to optimize your content and use better headlines or meta descriptions that will entice users to click. Or, create something new entirely based on those keywords.

Use GSC for New Keywords You Are Already Ranking For

Dominate Search Intent

Understanding the intent behind a search query is essential for SEO success.

Analyze different queries and the pages associated with them so you can create content tailored to meet user needs. Doing this will help you rank higher and attract more organic traffic searching for those specific terms.

To optimize for search intent, pay attention to the content of your pages and make sure they are answering user queries adequately.

For example, if you're targeting a keyword like "how to set up SEO on a website," make sure that the page offers step-by-step instructions on SEO setup. It should also provide targeted answers to any related questions that users may have.

During this process, consider the different search intents:

  • Informational
  • Navigational
  • Transactional

Informational

Informational searches are looking for general knowledge related to a topic.

For example, “what is SEO” or “how to SEO.”

Navigational searches are when users search for a specific page, website, or web app.

For example, “Google Analytics login page” or “Twitter profile settings.”

Transactional

Transactional searches are looking to buy something or take some kind of action.

For example, “buy SEO tools” or “SEO courses online.”

Dominate Search Intent

Understanding these different search intents will help you optimize your content and create pages tailored to meet user needs.

Conquer Google's ZERO Position

Google’s ZERO position refers to appearing in featured snippets at the top of SERPs (Search Engine Result Pages).

If you can rank in the ZERO position, your content will stand out more than other organic results and thus increase your online visibility.

To get into this position, focus on SEO best practices like creating high-quality content with clear headings and structured data. Also, answer user questions directly by targeting long-tail keywords in your content.

To find questions people are asking, use SEO tools like AnswerThePublic or Ahrefs’ Keywords Explorer. Just enter your terms and check the results.

You can also leverage the "People Also Ask" tab in the search results to find other questions related to your topic.

Conquer Google's ZERO Position

Leverage Schema for Increased Visibility

Schema markup is code that you can add to your website’s HTML to help search engines understand the content of your pages better.

Using schema can help you get more visibility in SERPs, especially with featured snippets or rich results for local SEO.

For example, if you have a business page ranking on the 1st page of Google but without any Schema markup, adding it will make it stand out from other organic results and increase clicks as users find it more appealing.

To get started with Schema and take advantage of its SEO benefits, sign up for Google’s Structured Data Markup Helper.

Here, you can easily add structured data to your website by following the steps indicated.

Leverage Schema for Increased Visibility

Also, it’s best to use a Schema that is relevant to your business. For example, if you have a restaurant website, use restaurant-related Schema like address, opening hours, menu items, etc.

With schema markup, you can earn rich snippets on your search results.

There are many different types of rich snippets, each serving a different purpose.

Some of the most common types are as follows:

  • Reviews and Ratings
  • Events
  • Products
  • Recipes

By earning rich snippets for your website, you can showcase your business in a more attractive and SEO-friendly way, which will draw users’ attention. Thus, it may help boost your website’s visibility in SERPs.

Google provides a rich snippet tool to ensure that your markup is appearing as you want it in the search results.

Does your page support rich results

If you're not showing up in the search results, you're missing out on a lot of potential traffic. By utilizing rich snippets, you can increase your organic CTR and make sure that your website is seen by more people.

In fact, studies showed that they could potentially increase your CTR by up to 30%.

And a higher organic CTR not only provides more traffic to your site but also has the potential to create more customers and conversions.

Google Rich snippets

Voice search is becoming more and more popular, so it’s important to optimize for this type of query.

According to ThinkWithGoogle,

27% of the global online population uses voice search on their mobile devices

Optimize for Voice Search

People tend to use natural language when using voice search, so make sure your content is written in a conversational tone with keyword phrases that sound natural.

You can also tailor content to address specific questions people might have related to your business. For example, if you own a pet store, you could create an article about “What kind of pet food should I buy?” or “How often should I take my dog for a walk?”

To further optimize for voice search, follow these strategies:

  • Target Long-Tail Keywords
  • Answer Questions
  • Create FAQ Pages
  • Optimize for "Near Me" Searches

Target Long-Tail Keywords

Long-tail keywords are longer, more specific phrases that people typically use in voice searches.

Therefore, optimizing your SEO strategy for long-tail keywords can help you rank higher in SERPs and increase your organic traffic.

Answer Questions

Voice search users tend to ask questions, so try creating quality content that answers their queries directly.

For example, let’s say you own an online fashion store. You could target the query “What is the best way to style a white T-shirt?” by writing an article or creating a video about how to style basic wardrobe staples.

Create FAQ Pages

Creating FAQ pages on your website is another great way of answering user questions quickly and effectively.

By optimizing for SEO, you can make sure that your FAQ pages show up when people search for questions related to your business.

This is a great way to increase organic traffic to your website and provide valuable information to users at the same time.

Optimize for "Near Me" Searches

When people conduct local searches, they usually include phrases such as “near me” or “close by”. To optimize for these types of queries, create content that is tailored towards local SEO.

For example, if you own a restaurant in Los Angeles, target keywords like “best Italian restaurants in LA” or “Italian restaurants near me”.

This will help you rank higher in local SERPs and allow more potential customers to discover your business.

Final Words

By utilizing SEO and growth hacking strategies, you can 10X your business by improving its visibility in SERPs and driving more organic traffic to your website.

These SEO hacks will ensure that your site is seen by more people, increasing the chances of converting them into customers.

So make sure to optimize for SEO and follow these tips to get the best results for your business.

Good luck!

Erik Emanuelli

Erik Emanuelli

Erik Emanuelli has been blogging since 2010. He’s now sharing what he has learned on his website. Find more insights about SEO and blogging here.

Link: More about SEO from Erik

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