The online domain is a great space for businesses to raise their profile and to help boost revenue and customer following. Many companies around the world are benefiting from what the internet can offer and so it’s important to take advantage of this for your business online.
In this article, we’ll explain why advertising online is important for your business and five ways to boost your sales. There are also plenty of tools that you can utilize when selling online and that we’ve shared towards the end of the article.
There are many reasons why advertising online is important for your business. A whopping 59% of US shoppers purchased clothing online between Q2 2018 and Q2 2019. The appeal of shopping online is one that’s only going to grow in popularity as more businesses put themselves on the internet.
With traditional advertising methods, there can be limitations to who you can reach depending on the ad spend available. With online advertising, there are endless opportunities to reach new audiences, especially as paid ads online are a lot more affordable.
There’s also a lot of different ways to advertise your products not only on your website. Social media plays an important part, with live video shopping being one of the most recent, popular trends.
Online advertising is a great way to drive traffic to your website and not just about boosting sales. Brand awareness is just as important as anything else you do for your business because a popular brand can contribute to the longevity of the business and better your customer retention.
With online advertising and existing online in general, there are more tools to track who is engaging with your site. With that in mind, you’re able to do a lot more to target your audience specifically than traditional methods of selling your product.
With 1.79 billion people buying something online in 2020, it’s a market that you don’t want to miss out on.
Increasing sales, in general, is one of the major focuses for many businesses nowadays regardless of how big or small it is. Boosting your sales online can be a lot easier with the right methods in place. With that in mind, here are five ways that are most effective.
A site that’s easier to navigate is going to help improve the user’s experience, whether they’re new to the site or a returning customer.
75% of people base the credibility of a business on how their website looks. If it’s not an engaging design, then many are likely to switch off or trust it less if they’re newcomers to the site.
A good way to help improve your site navigation is to feature a search option where possible so that pages or products can be found easily. You also want a menu bar to group all of your web pages together, especially if you have multiple product pages and different product types.
The checkout process is another place where you want to create less friction for your users. There are a lot of users who will often abandon their online shopping carts due to technical problems or the process taking too long. Simplify the process and address any back-end tech issues to your site when they crop up.
There is a balance when it comes to how much you sell online. If there’s too much available, then you may see a lot of your products get missed out in favor of the handful that are popular every time. But the expectation for new products is something that consumers require when it comes to brands and businesses.
In fact, 75% of consumers’ search queries each month are brand new. That means any business selling online needs to continue delivering new products and services to its customers.
It’s worthwhile being selective in your stock levels and what you choose to sell. Getting rid of old stock can be helpful to do before introducing new product pages to your site. It can prevent overcrowding on the site.
Asking what your customers want when it comes to products will help make better decisions and boost sales.
You should always take a look at what your competitors are up to when it comes to online shopping.
Understanding how to calculate market size is useful to know and can be learnt from your competitors to some extent. The last thing you want is to create products or order stock that isn’t necessarily needed by your target audience.
Take a look at what some of your competitors are doing online from the type of advertising and marketing they’re doing, to how they’re selling online. For a lot of businesses, social media is driving sales through Instagram or Facebook Shop for example.
Perhaps you’ve yet to tap into this way of selling and you’re looking for some inspiration? It’s always good to utilize what’s freely available from those you’re in competition with, rather than to go in blindly.
Thankfully, there’s also plenty of tools handy to help assess your competitors, so there’s really no excuse!
The sales copy you provide for your audience, as well as the visuals are essential to selling your products or services. When trying to boost sales, think more about your sales copy and how convincing or tempting it makes your products appear.
Consider how you word your product descriptions and cater specifically to that target buyer in mind. Make sure you’re answering every question a potential customer may have about the product within the copy. If you don’t have the experience in-house for sales copy, then there are plenty of agencies that can provide it.
The same goes for your visuals. A picture can say a lot more than just a bunch of words and video content is even more telling. Invest into your photography and any video content that you capture. There are plenty of businesses that have a digital team to do this but you may find it useful to outsource this to get the very best in quality content.
Content should also be consistent across all channels so that your brand is instantly recognizable. It also provides your site visitors with a user experience that tops anything they’ve experienced before.
Finally, your mailing list can be a treasure trove for potential customers, so utilize this where you can. Make it easy for site visitors to subscribe to your newsletter and that way you can continue to market your business to those who may eventually checkout with something on the site.
It’s also a great way of offering discounts and announcing new products to the page to generate more traffic for the site. That always bodes well for search page results if you’ve got lots of buzz about your website.
With lots of tools to choose from and many at an affordable cost, it’s useful to make use of them when helping boost your sales. Here are just a few suggestions that may help.
Canva is a great place for all your design needs and what makes it popular for many businesses is that it’s entirely free to use. There are a few premium options depending on your needs but for most online businesses, they can create a lot of great design work through this platform.
Stock management is essential when widening the margins between spend and profit. Sourcify is a great tool for helping connect with your manufacturers across the world in some cases, to ensure your products or materials arrive on time.
Offering any type of loyalty program or reward scheme for your customers old and new is a great way to improve sales and convert leads. By giving back to your customers and going beyond expectations with Smile.io, you’re likely to help retain them for longer.
Mailchimp is a must-have for any online businesses. Whether you already have one in place through a different platform or you’re intending to create a mailing list, this tool is essential.
It can help collect your customer data easily and segment subscribers to fit the marketing materials they require.
Any online business can generate sales easily with the right formula. Hard work and perseverance will pay off but you also need the right methods in place to encourage leads to convert. Having an online business is providing a more accessible and interactive way to shop, so don’t miss out on the potential for your domain online.