• Marketing

7 Ingenious Lead Generation Techniques for Your Business

  • Reena Aggarwal
  • 6 min read
7 Ingenious Lead Generation Techniques for Your Business


Want to learn the latest lead generation techniques?

You’ve come to the right spot.

Generating leads is a challenge for 61% of marketers.

So what does this mean?

If you want to fill your sales funnel with qualified leads, you need to learn ingenious lead generation techniques that work.

In this blog post, you’re going to discover seven creative lead generation strategies that are guaranteed to help you generate the best leads for your business.

What’s more?

Even if you’re already attracting a decent number of marketing leads, these strategies can help you take your lead generation efforts to the next level.

Let’s get started.

What Is Lead Generation?

Here are the lead-generation tactics that can help you populate your sales funnel with qualified leads.

1. Optimize Your Website’s Landing Page

The average landing page conversion rate is 9.7% across industries.

Optimize Your Website’s Landing Page (Image via Unbounce)

So, this is the rate you need to target with your landing page design.

Generally, landing pages are standalone web pages that are specifically created to guide your website visitors toward a strategic CTA. And this is what makes landing pages an effective lead generation tool.

Here are tips to optimize your landing page to generate more leads:

  • Define your goal
  • Write clear and compelling headlines that capture people’s attention
  • Craft clear, concise, and persuasive copy that shows your value
  • Engage using video. You can use video marketing tools to create amazing videos for your landing page
  • Use stunning graphics
  • Minimize navigation issues and add a clear call to action
  • Improve your page loading speed
  • Include testimonials from happy customers
  • Offer a freebie or discount in exchange for contact information

Pro Tip: You can use one of these ClickFunnels alternatives to simplify your landing page creation process.

2. Up Your Content Marketing Game

Even though you can use paid channels like Google Ads for lead generation, these outbound marketing tactics are more costly as you continuously have to burn your budget to generate leads. So, if you want to manage business expenses, inbound marketing is the way to go.

That’s where content marketing becomes useful.

Content marketing is also a powerful lead generation strategy as it helps attract people to your products and services by helping them solve their problems.

And it’s effective. In fact, 75% of B2B marketers have used content marketing to generate leads in the previous year.

Goals B2B marketers have achieved by using content marketing successfully in last 12 months (Image via Content Marketing Institute)

Boosting your content marketing efforts can be beneficial in various ways. For instance, your prospective customers will start seeing you as an industry expert and begin trusting your advice.

Besides, when you create high-quality content consistently, it can go a long way in boosting your website’s SEO, and this can help in increasing your search rankings, which could help attract more visitors and leads via search.

To generate more leads for your business, create the following types of content:

  • Webinars
  • Case studies
  • eBooks
  • Quizzes
  • Free trials or product demos
  • Mini-courses
  • Free reports
  • Blog posts
  • Whitepapers

Here are effective ways to generate leads with content marketing:

  • Create buyer personas
  • Choose the type of content based on your target audience
  • Set SMART goals
  • Create high-quality content that people will want to share
  • Optimize your content for SEO
  • Use content syndication
  • Determine your distribution networks

3. Host Webinars

Webinars are also a powerful tool for generating quality leads for your business. That’s why they have been the preferred content type for 67% of B2B marketers in the last 12 months.

Content types B2B marketers used in last 12 months (Image via Content Marketing Institute)


Webinars provide a great opportunity for B2B marketers to educate their target audiences, connect with them in a personal manner, and establish themselves as industry experts.

What’s more?

Brands can use webinars to nurture relationships and partnerships with others, connect with prospects, and generate high-quality leads.

Wondering how to use webinars for lead generation?

Here are five webinar lead generation tactics to use:

  • Create your ideal buyer profile
  • Create webinar content that resonates with your potential buyers
  • Promote your webinar
  • Formulate a lead scoring process specific to webinar leads
  • Conduct post-webinar lead nurturing and follow-ups with text messaging and emails

4. Use Lead Magnets

Let’s face it—there’s no way that a visitor would part with their contact information easily. You need to offer them a compelling reason for doing so. It’s only then that they’ll be willing to provide their name and email address.

These compelling reasons are nothing but lead magnets, which are powerful resources that your visitors can only access if they provide their contact details.

This way, lead magnets can help you capture email addresses.

See how HubSpot captures their audiences’ email addresses with a Website Grader:

Use Lead Magnets (Image via HubSpot)

By entering their email address and website, users can be able to understand their website performance, and HubSpot can get their email addresses. This is a win-win for both. The key here is that the form’s data will get transmitted to the CRM solution used.

A lead magnet can be a free checklist, whitepaper, interactive calculator, newsletter, cheat sheet, webinar, eBook, free sample, demo, trial subscription, useful course, etc.

Here are useful tips for creating lead magnets for lead generation:

  • Determine your buyer persona
  • Identify your value proposition
  • Choose a name for your lead magnet
  • Decide the type of lead magnet to offer
  • Create the lead magnet
  • Add it to your landing pages, blog posts, social media, etc.

5. Create Educational or Instructional Videos

One of the most crucial aspects of generating leads is trust. For people to give you their contact information, they must trust you first. Video isn’t only a powerful form of contactless marketing but can also improve trust between prospects and your brand.

This explains why 86% of marketers say video has helped them increase their lead generation.

Marketers who've increased lead generation with video (Image via Wyzowl)

Videos are also a more engaging form of media as compared to text and images, so they can come in handy to explain things in a short period. You can also use easy Premiere Pro presets to create videos in minutes, making them a very effective form of content to create.

The types of videos you can create for generating leads include:

  • Brand videos
  • Video ads
  • Testimonials
  • FAQ videos
  • Tutorial videos

Here are tips to generate quality leads for your business with video:

  • Add video to your landing pages with an opt-in form
  • Include a call to action in your videos
  • Be creative
  • Optimize your videos for SEO
  • Keep your videos short
  • Don’t ask for too much information

6. Use Social Media Marketing

Social media is also a powerful tool for generating leads for your business. In fact, 66% of marketers say social media marketing has helped them generate more leads:

Benefits of social media marketing (Image via Social Media Examiner)

Among social media platforms, LinkedIn and Facebook have contributed the most leads for marketers:

Among social media platforms, LinkedIn and Facebook have contributed the most leads for marketers (Image via Social Media Examiner)

You can also use Instagram, YouTube, Snapchat, and other social media platforms to increase visibility and brand exposure.

Here are a few tips for generating leads with social media marketing:

  • Create content that’s targeted to your audience
  • Launch social media paid advertisements
  • Run contests and giveaways
  • Keep your audience and potential customers engaged
  • Respond to direct messages in a timely manner
  • Include trending hashtags in your social media posts
  • Make your posts visually appealing

As a rule, you should choose the right platforms based on your target audience.

7. Use SEO for Lead Generation

Search engine optimization can play a major role in driving inbound leads for your business. With SEO, you can drive more traffic to your website, and this targeted traffic can be converted into leads.

To optimize your website for SEO, start with keyword research and create lots of helpful content for your audience and incorporate keywords into this content. This can help you rank for the right set of search terms your audience uses.

Here are some other SEO lead generation tactics to help you:

  • Audit your website
  • Optimize your website for search engines
  • Conduct keyword research
  • Update on-page content with relevant keywords
  • Create blog posts with SEO in mind
  • Target long-tail keywords
  • Start building quality backlinks to generate leads
  • Implement local SEO best practices
  • Track your search rankings

Generate Those Leads Now!

Leads and sales are the lifeblood of any business. However, it takes time and effort to generate quality leads for your business. But with the right set of lead generation tactics, you’ll be well on your way to generating loads of promising leads for your business.

From optimizing your website for SEO to getting your landing pages right, there’s a lot that you can do to give your business the leads it needs. The key, however, is to remember that the strategies that may work for your competitors might not work for your business and vice-versa.

So, go ahead and experiment with different lead generation strategies and see which ones work best for your business.

Reena Aggarwal

Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era. LinkedIn, Twitter.

Link: Attrock

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